SEO
The Best Way to Pitch and Sell SEO Services to Your Customers
As the worldwide leaders in white label SEO services, we get asked a lot of questions. One of the most common is, “I know other companies can do it, but can I sell SEO?” We completely understand why this may be a common question asked. SEO can be a bit complicated, and thinking about how…
Read More6 Types of Product Videos that Can Boost Your eShop’s Conversions
Product videos provide the most reliable medium to engage audiences and motivate them into action. That much is a given. But not all types of videos work the same! In fact, different styles are better than others at accomplishing different marketing objectives. And understanding your options will help you create the perfect promotional material for…
Read MoreKeeping Up and Tracking Google Algorithm Updates and Trends
When talking with our partners about some of the struggles they face and how we can better help, one of the biggest topics we’re asked about is just being able to keep up with the trends and innovations that come so often in the tech and SEO realm. And admittedly, with frequent algorithm updates, it…
Read MoreThe Can’t Miss SEO Checklist for Web Developers
A good web developer cannot be understated. They’re crucial in building a website that is functional, easy to navigate, good design, and easy to update. And because every business needs a website in today’s world, plus websites need SEO to be found, these two things go hand in hand. But just because you’re excellent at…
Read MoreGoogle Releasing June 2021 Core Update
Google is at it again, keeping everyone on their toes with a new update impacting search results. They’re calling it the June 2021 Core Update. This in addition to the long-awaited Page Experience Update, also coming this month. On June 2nd, Google tweeted about the update saying it would start to roll out today and…
Read MoreBest Tools for SEO Content Writing in 2021
There has been a steady rise in the relevance of Search Engine Optimization (SEO). As more businesses switch to digital mediums to expand their scope over a larger market, the tools for SEO Content Writing become more relevant. SEO despite its popularity, takes some patience to master and inculcate in your website content. However, with…
Read More5 Ways to Gain More Website Traffic for Small Business via SEO
While Google’s algorithms change all the time, there is one thing that doesn’t – the need for more traffic. The average conversion rate across industries is around 2%. That means that for every 1,000 visitors, you get around 20 customers. The math is simple – the more visitors, the more revenue you can earn from…
Read MoreHow to Sell Local SEO Services as a Reseller
SEO can be an intimidating service to sell due to how quickly the industry and trends change, how often algorithms get released, and you need a lot of expertise and resources to execute it well. And not all SEO is equal. There are different types of campaigns that serve different purposes. Before you go any…
Read MoreGoogle Previews New MUM Technology
There’s a lot of talk right now in the search community around MUM. Google’s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and it’s several steps beyond BERT that debuted in 2019. In fact, Google says it’s 1000 times more powerful than BERT. This means relevant and conversational content will…
Read MoreHow to Use Inbound Links to Improve Your Business’s Search Ranking
With dozens of factors determining your website’s search ranking, how do you choose where to begin? Thankfully, Google has given us a few hints. We’ve used those hints to hone in on one of the single most important elements for your SEO strategy: inbound links. This powerful SEO strategy is often overlooked, so it’s the…
Read MoreOngoing SEO Maintenance You Need to Succeed
You created your website, filled it with content, and optimized your SEO. So, you’re done right? Not quite. The internet is growing and changing quickly everyday, and for every post, article, product, or video you add to your website there are hundreds more being added to other sites, and taking your place in the search…
Read MoreHow to Do SEO Text Analysis of B2B Marketing Content
When crafting B2B content, we usually want it to communicate brand voice, be informative, and engage the target audience to become our leads. But what about engaging search engines? If we don’t write B2B content according to page ranking principles, Google won’t see and show it to our targets, agree? Writing our B2B marketing content…
Read MoreGoogle’s Guide to How to Get Your Products Found in a Search
Did you know that you can increase traffic from Google to your products on your e-commerce site for free? The trick is to provide Google with timely and accurate product data.
Read MoreA Simple SEO Guide for eCommerce Sites
Having an eCommerce store appear among the top search engine results is a common aim. But there’s more to eCommerce SEO than just growing your website’s ranking and using keywords to boost organic traffic. Ideally, your online retail store should not only be easy to find but also be scalable, fast, and user-friendly. This, in…
Read MoreWhat is the Google Product Reviews Update?
Google announced a new search algorithm update that focuses specifically on stellar product reviews. Called the Product Reviews Update, it aims to reward product reviews with in-depth content and information, “rather than thin content that simply summarizes a bunch of products.” Right now, only affecting English reviews, it emphasizes the importance of good product reviews…
Read MoreEmail Marketing: Can It Help Your SEO Efforts?
Search Engine Optimization (SEO) is one of the most helpful techniques marketers use to gain exposure and, when done correctly, it can boost essential aspects of your marketing game. But how is that? As you can see from the graph above, half of your website’s traffic comes from organic search results, which means it’s imperative…
Read MoreSearch Sessions – How to Prepare for Google’s Page Experience Update
This month’s Search Sessions was all about the upcoming Google Page Experience Update. And just this week, Google announced that we now have a little more time! The update was going to start rolling out in May, but now will come out in mid-June and roll out through August. This update will have a big…
Read MoreSEO Trends That You Should Not Neglect
The SEO industry doesn’t stay in the same place. It moves ahead all the time and brings new solutions. If SEO experts can’t suggest something brand-new, they update old techniques that still matter. In this post, you will get familiar with eight SEO trends that affect the SEO industry drastically. Let’s start! 1) Voice Search…
Read MoreGoogle Delays Page Experience Update Rollout
After nearly a year of speculation around Google’s May 2020 algorithm updated dubbed the Page Experience Update, Google announced it will delay the rollout of the update for another month until June. In an announcement, Google Developers said that the Page Experience Update will begin to take effect in mid-June 2021 and take its full…
Read More5 SEO Reasons to Refresh Your Content Regularly
Everyone knows that producing new content with SEO intent is time-consuming and delicate work. Whether you’re a novice or an experienced creator, you can refresh older content instead and achieve a similar result in a fraction of the time. According to published data, refreshing content can increase traffic by 106%, with 90% of professionals who…
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