SEO
Checklist to Minimize Organic Traffic Decrease During Website Migration
Key takeaways in this article: Pull pre-migration data and reports of your website so you can use it as a benchmark moving forward to track progress. Create a sandbox or staging website to test out redirects and other functionality issues before launching the new website. Conduct a deadweight audit of your website using the All…
Read MorePreparing Your Small Business Saturday Marketing Strategy
Every year, the United States celebrates Small Business Saturday during the shopping kickoff to the holiday season. It’s a brilliant concept that encourages customers to skip the major retailers and shop from local businesses in their area. Some customers visit local businesses in person, but an increasing number of people have switched their consumer behavior…
Read MoreHow to Create a Winning Marketing Strategy in 8 Steps
As a small business owner or marketing team member, your priority is to acquire new customers and scale your business. You have to find ways to get your brand, products, and services out there, in front of your target market. You have to make people aware of your business and help them find you easily,…
Read More10 Must-Consider Facts While Optimizing Your Website For Mobile in 2021
Most people judge a site depending on its mobile-friendliness or responsiveness. Therefore, you’re likely to lose most of your potential customers if you don’t have a mobile-friendly website. But is it challenging to make your website mobile-friendly? No! So, how can you optimize your website for mobile in 2021? Worry no more! In this in-depth…
Read MoreWhat is Google News and How Does it Work?
Google has many different sections through its search engine. For current events, news, and trending items, the News feature can be extremely helpful. This is particularly relevant for YMYL content that pertains specifically to people’s lives. But just like the rest of Google, the News section has its own algorithm and ways you can rank…
Read MoreConducting an SEO Audit for Beginners
Due to the ever growing digital market competition, it’s always important to be at the top of your game and know what’s going on around you. SEO is one of the most important and beneficial factors that can help your business be aware and on top of your competition. However, with all of the different…
Read MoreLocal SEO Strategies: What You Need to Know to Run a Successful Campaign
A local SEO strategy helps businesses with a local presence to promote their brands. When you need to attract a local audience, using geo-specific keywords and content is a must. Beyond publishing the right content, you can make use of a range of other local SEO strategies, including setting up your Google My Business page,…
Read MoreHow to Prospect for New SEO Clients
This article was first published on August 31st, 2020. It was last updated in August 2021. In our blog, we’ve talked about how to pitch and sell SEO services to your customers, but before you make your pitch, you have to get your SEO clients. Taking it back even farther, you have to know how…
Read More10 Important eCommerce SEO Trends for 2021 and Beyond
The practice of using working SEO strategies plays a big part in keeping up with the competitive marketplace. Just have a look at how frequently these strategies change. It makes the competition even more challenging and requires more awareness. Leading an online business with a lack of knowledge of eCommerce SEO trends, updates, and best…
Read MoreUsing Data like a Website Analysis Tool to Better Sell SEO
How do you normally prove a point? You can explain all your opinions til you’re blue in the face. But what can change opinions, prove a point, help someone understand is with data. Hard facts and data to back up those facts. In the marketing world, this same thing is done by showing a business…
Read MoreCRO vs SEO: How the Two Can Work Together for More Success
When you see you have successfully gained traffic to your website through building your SEO, it can be one of the best feelings for your business’s digital marketing strategy. To add to that, imagine getting a conversation from your increase in traffic. That conversion could be through a sale or purchase, or receiving more information…
Read MoreHow to Research an Audience and Improve Your Video Marketing Strategy
Gone are the days when companies relied on written content and images alone for their marketing efforts. Now, due to its many benefits, using video content is the real deal. After all, a well-crafted and optimized video can reach out to viewers and tackle their pain points, promote a product or service, and build brand…
Read MoreGoogle Releasing a Flurry of Core Algorithm Updates: What You Need to Know
To say it’s been a busy summer for Google would be an understatement. We’ve seen a huge release of Core Algorithm updates in the past few weeks, with the latest July Core Update rolling out starting July 1st. Though we won’t know the full effects of all these algorithm updates until later this summer, we’re…
Read MoreSearch Sessions – Why Local Listings Management Still Matters
Getting your business listed consistently online can be considered one of top local search ranking factors, and is a critical marketing tool. Google My Business has gained importance at the expense of other variables. However, listings management remains a crucial local marketing tool. Greg Sterling, Uberall VP of Market Insights, walked us through findings from…
Read MoreTop Reasons Why Local SEO Matters for Your Local Business
Local SEO has been around since the birth of search engines. Back then, establishing your business on search engine listings was easy: all you needed to do was fill out a form on Google, Yahoo, or Bing and wait for the magic. But that’s not how it works anymore. While local SEO is still essential,…
Read MoreIs Google’s ‘MUM’ Update Going to Change Voice Search?
Google constantly updates their algorithm and pushes boundaries in new technology and innovation to better serve their users. In an announcement in May at Google I/O, their annual developer conference, they unveiled their newest development: ‘MUM’, or Multitask Unified Model. MUM is expected to be a bigger push forward in the world of AI advancement…
Read MoreSEO Mythbusters: Don’t Fall Trap to These Common SEO Myths
Having spent over a decade in the SEO space, we’ve seen a lot of changes as Google continues to innovate and make its algorithm more user-friendly. Ultimately that’s the goal of SEO, to improve your website in the eyes of Google so it shows up higher in the search results. However, after so many years…
Read More6 Effective Ways to Increase Traffic Without Building Links
As a website owner, it is only necessary to constantly look out for ways to increase traffic to your website. To experience higher page rankings on your website, increased sales conversion, and additional online exposure, building a stream of valuable traffic to your website is important. Traffic is the lifeblood of any website. Without any…
Read MorePR for SEO: How it Works and 8 Proven Ways to Get Coverage
If you still think that PR and SEO are two separate activities that have to be operated by different teams, this blog post is meant to change your mind. The modern digital world is not about the plain SEO sitting there in a vacuum. Instead, it has to go hand-in-hand with a good PR strategy.…
Read MoreSEO Web Design Tips for 2021
It’s estimated that there are over 2 Billion websites on the internet today. That number might seem a little alarming. It sure did to me. It gives the feeling of “how can I even compete with that?” But in reality, only around 400 million websites are active in 2021. That makes a little more sense,…
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