Strengthening Your Business Plans for Small Business Saturday

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Small Business Saturday is a relatively new holiday that celebrates the worth of American small companies. It falls between Black Friday’s huge lines and Cyber Monday’s almost minute-long internet offers. While the purpose of this holiday is to encourage customers to visit local small businesses, it can be difficult for shop owners to create events,…

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Search Sessions – SEO Mythbusters

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It’s time to put these SEO best and worst practice myths to rest! The goal of SEO is to improve your website in the eyes of search engines like Google so your business shows up higher in the results. Simple enough, right? But the world of SEO has in-depth methodology that goes into making a…

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September 2021 SEO Update

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The world of search and SEO is in a state of constant and rapid change. This year, Google has released over 50 confirmed and unconfirmed updates that have dramatically shaken up rankings across the board. As we head into the final quarter of 2021, there are many important SEO updates that every business with a…

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Google Outlines Best Practices for eCommerce SEO

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The biggest challenge with any e-commerce site is just being discovered. But once a customer has confidence in an e-commerce store, they’re much more likely to shop there over and over. Google has published a rare look behind the curtain and listed best practices for e-commerce sites to rank on their platform. And this article will go over how you can do that for your business website. 

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Passage Indexing: Learn About Google New Algorithm

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Since its inception, Google has been implementing various strategies to create better relevancy and context in the search results. The search engine giant often introduces new algorithm updates to support these strategies. Keeping up with these latest algorithm updates improves your search experience and helps you find the right information within a fraction of a…

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Simple Tips to Make Your Blog More Engaging

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There are a variety of ways in how you can improve the quality of your content. Whether you’re starting a new blog or improving your existing blog, there are always ways to improve your blog content to be more engaging. It could be changing your blog content strategy, improving SEO techniques, or adding more creativity…

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Should You Outsource Your SEO Projects to Another Agency?

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In case you’re not yet familiar with the concept of SEO, the abbreviation stands for ‘Search engine optimization’. The practice of SEO focuses on increasing directly relevant traffic to your website. It does this by utilizing a wide range of technical strategies that let the Google algorithm know exactly what your business is about. Overall,…

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Can Pinterest Affect Your SEO Value?

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This article was originally posted on March 13th, 2017, and was last updated September 2021. Can Pinterest provide value to a business’s SEO marketing strategy? The short answer is absolutely, if you use it right. This is the same Pinterest that many people use to find great recipes, cute decorating ideas, and crafts. You may…

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7 Easy Steps to Scale Your Content Production Efforts

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If you want to improve your content marketing efforts, you need to be consistent in your content production. Whether you are a small business owner dashing out weekly posts or a big brand with an entire content marketing department producing daily content, it would get to a point where your content publishing frequency increases and…

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Amazon SEO and Listing Optimization Guide

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Amazon has millions of products, hundreds of sellers, and millions of people visiting the platform every day. With these numbers in mind, every seller needs to find ways to make sure that their product is seen by the people that might want to buy it. You can find a lot of useful guides and valuable…

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How Does Social Media Help Your SEO? An In-Depth Guide

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Social media is a powerful tool for your business and marketing strategy. Although social media isn’t a direct ranking factor, utilized correctly, it can help influence your SEO ranking and reach future customers quite effectively. Although social shares are not confirmed to have an effect on your SEO, social media can help drive traffic back…

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SEO User Intent – 3 Ways it Drives Higher Lead Quality

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Low-quality leads don’t support a business.  If you’re looking to improve lead quality, it’s time to start using SEO user intent. High-quality leads are essential in keeping a successful business going, and user intent can help you achieve this goal.  SEO user intent helps align the objectives of your company and your customers. Giving people…

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In-House vs Outsourcing SEO Marketing: Who Should I Hire?

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Choosing whether to perform an SEO strategy in-house vs outsourcing for an agency can be a difficult decision for a business. Is one better than the other? Which one makes sense financially? Will one help me reach my goal faster? Before you make a commitment to one, there are many questions that need answering first.…

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What is Organic Search? Everything You Need to Know

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The term organic search puzzles many non-SEO folks. Is it the same kind of difference that exists between regular yogurt and organic one? Sure. If you want a healthier lifestyle, go for the organic one in the long run. Organic search is the same! By the end of this post, you’ll know why and how.…

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