Digital Marketing
Happily Ever After: Finding the Right Online Marketing Company for Your Small Business
Once upon a time, an emperor learned about a nightingale whose song was the most beautiful in the land. He moved heaven and earth to acquire the bird—only to be persuaded instead to substitute a mechanical bird that could perform with a superior technique. Or so he thought. Of course, it was only when the…
Read MoreHow to Monitor and Respond to Online Reviews
Nowadays, consumers are savvy. They don’t rely as much on a company’s advertisements to find out about that company. Instead, modern consumers look at online reviews by the company’s current customers. Consumers trust reviews because they view them as more truthful. Studies show that 84% of Americans are influenced by online reviews when they decide…
Read More3 Tips for Getting Local Rankings in Record Time
If you’re doing SEO right, there is no quick fix to launching your site to the top of the search results (for more info on what “good SEO” is, read this article about WhiteHat SEO). But, once you start doing SEO, if you don’t see results, then you know that something isn’t working quite right!…
Read MorePreparing for the Future of Google Updates
It seems as though whenever there is a major update from Google we have a rise of SEOs in the industry discussing the casualties of impacted websites. Wouldn’t it be nice if there were a way to predict when an update would occur and what that update affected? There is no crystal ball to predict…
Read MoreGoogle’s Pigeon Updates The Search Algorithim
Last week, Google released a new update to their local search algorithm. We’ve heard of Hummingbird, Penguin, and Panda. Now, Google has added a Pigeon Update to the mix. While Google maintains that they have no internal name for this update, the world of marketing has decided this update is significant enough to have a…
Read MoreGet Back to Business: Market Like It’s 1999
SLC | SEM: What Works & What Doesn’t in 2014 SLC | SEM put on a great event today at the Adobe building in Lehi, Utah. Boostability was proud to have 30 eager-to-learn employees there to see what Search Engine Land’s Elisabeth Osmeloski had to say about what does and doesn’t work in marketing today.…
Read MoreWhat does a natural link profile look like?
Over the last few months I have started hearing “What does a natural link profile look like?” more and more. This usually means, “What is Google looking for in a link profile?” As Google and other search engines change and adjust their algorithms, website owners have to continue to evolve and adjust their SEO best…
Read MoreWie viele Wörter sollte ich auf jeder Seite haben?
Während SEO in den 90er Jahren langsam anfing, auf eigenen Beinen zu stehen, betrug die durchschnittliche Anzahl an Wörtern etwa 75. Heute umfassen die Seiten, die in den Suchmaschinen an den obersten Stellen stehen, mehr als 1.000 Wörter – und es scheinen immer mehr zu werden! Wenn Webmaster dies hören, dann fragen sie sich sicherlich…
Read MoreHOEVEEL WOORDEN AAN CONTENT MOET IK OP ELKE WEBPAGINA HEBBEN STAAN?
Toen SEO nog in haar kinderschoenen stond, in de jaren negentig, was het gemiddelde aantal woorden aan content op een webpagina ongeveer 75. Nu hebben de beste websites er meer dan 1000 woorden en het lijkt erop dat dit alleen nog maar meer wordt! Als dit algemeen bekend zouden zijn, dan zou de gemiddelde websitebeheerder…
Read MoreCOMBIEN DE MOTS DE CONTENU DEVRAIT-IL Y AVOIR SUR CHAQUE PAGE?
Quand l’optimisation pour les moteurs de recherche a fait son apparition dans les années 90, une page web typique contenait environ 75 mots. Maintenant, les pages les plus populaires contiennent souvent plus de 1,000 mots, et elles semblent même devenir de plus en plus longues! En entendant cela, les webmasters se demandent sûrement : « Est-ce que je…
Read MoreWhat is The Google Hummingbird Update?
Hummingbird is Google’s largest official algorithm update since 2001, affecting 90 percent of search queries. Google’s senior vice president of search, Amit Singhal, officially announced on Thursday, Sept. 26, 2013, that a new search algorithm called “Hummingbird” had been released within the previous month. The company did not reveal many details on the release in…
Read More4 Reasons Why Your Site Needs SEO
“What is SEO, and why does my site need it?” This is a question I hear on a daily basis and one I myself asked a few years ago. Before I worked here at Boostability and learned about search engine optimization or SEO, I did the marketing for a few local businesses. Online marketing was…
Read MoreWhy is Correct Product Location So Important?
For most brick and mortar businesses, product location is a vital part of business. A retail store wants to put its best, trendiest, most popular, and most expensive merchandise at the front of the store because the owners know that these are the products that are not only going to lure more customers into the…
Read MoreThe Influence of Video Online
As the end of another year passes, it’s fun to reflect and look back on all of the accomplishments and downfalls from the past year. Not just personally, but also as a business. Think back to what you were hoping to achieve. Did you reach your goals? Is there something you want to focus on…
Read MoreIs An 800 Number Okay For My Maps Listing?
I really like all of the work that I have been doing on the local maps clients we have here at Boostability. We have a lot of great small businesses, and I love learning more and more about how to better optimize their listings. At times, it can be a little daunting to solve…
Read MoreLoading Videos for your Google Maps Listing
Some of my responsibilities have changed a little here at Boostability. The world of SEO changes constantly, which means my job does too. I like it; it keeps things interesting. I am starting to work more and more with Google Maps and getting our clients optimized in that way. Lots of local searches are showing…
Read MoreGoogle+ Pages
Google+ now has business pages! For those that have joined Google+ already understand how simple it is to use, and building a business page looks to be rather simple. Now those that are not as tech savvy can have a way to promote their business in a much simpler platform than Facebook. It’s worth checking…
Read MoreSEO Has The Greatest Influence
Webmarketing123 just released a report that surveyed 500 different marketing professionals, asking what has the biggest impact in the realm of internet marketing. What had the biggest impact is not surprising, it is SEO. I have talked about the difference of Organic (SEO) and Paid (PPC) before in a previous article and it is very exciting to see…
Read MoreSEO Myth: Shared Hosting Will Affect My Rankings
Sometimes it is avoidable for small businesses to have their website on a shared hosting server. If you are not familiar with shared hosting, more than likely that is what you have for your website right now. If you have your website hosted on sites such as godaddy, bluehost or dreamhost, you are more than…
Read MoreDoes Internet Marketing Work?
I love to express praise for and support local businesses. There are many people with great ideas but with out the proper market strategies, their ideas may never come to fruition. With all of the changes in advertising, it can be a daunting task for someone who is just getting into internet marketing. Also there…
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