Digital Marketing
Search Sessions | SMB Digital Marketing Strategies from Around the World
COVID-19 has affected small businesses around the world. Each country’s economy and business structure are unique to their area. The pandemic caused a rapid digital acceleration in markets all around the globe. Challenged with this changes, SMBs had to conduct business in new environments in a socially distanced world. Businesses without an online presence have…
Read MoreHow to Generate Successful Leads With Local Service Ads
It’s hot outside, nearing triple digits, and out in the side yard, you hear a clunk, maybe even smell smoke, and suddenly the only air coming from your vents is just as warm or warmer than the air outside. Your air conditioner just broke, a definite emergency. What do you do? Google “air conditioning repair”…
Read MoreLearning about SEO During the Lockdown
The COVID-19 pandemic has shaken up the business world in remarkable ways. Swathes of companies around the world suddenly faced a change of scene, replacing their slick city offices with employees’ bedrooms and living rooms for the foreseeable future. With long, stuffy commutes now a thing of the not-so-distant past, thousands of us find ourselves…
Read MoreDoes Bounce Rate Affect My Ranking?
Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied that they use bounce rate in their ranking algorithms. But let’s back up a little. What is Bounce Rate? Bounce rate is the percentage of single-engagement visits to your site. It is a Google Analytic(GA)…
Read MoreHow to Drive Engagement and Conversions Through Content Marketing
People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both engage and sell. This article outlines steps for moving prospects through the sales funnel using content marketing. Use the information to structure your website and content in a way that…
Read MoreWhat Does a Google Algorithm Update Mean?
Over the years we have covered dozens of search algorithms updates. These updates have ranged from minor shifts to dramatic changes that alter the way we search. The TYPE of algorithm changes have also varied over the years. There are updates that supplement or enhance the algorithm, and key changes to the core algorithm. It’s…
Read MoreSearch Sessions | Social Media Strategy: The Top 5 Ways to Promote Your Brand on Social Media During COVID-19
Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. Many companies have asked us about the best social media channels to use to promote their business. They want to know what they can do to optimize their current social media right…
Read MoreBoosting Sales: What Are Dedicated Landing Pages and How to Create Them
The world of digital is changing. Not only are our internet speeds increasing, not only are more people plugged in practically 24/7, not only are your competitors getting better at digital marketing – but the customers are getting smarter and more specific as well. The more the world of online sales evolves, the more important…
Read MoreNew Google Image Search Feature: Fact Check
Google, in an effort to clean up false information, has included fact check within their image search function. They announced this with a blog post and tweet from their SearchLiason. “Starting today, we are surfacing fact check information in Google Images globally to help people navigate these issues and make more informed judgments about what…
Read MoreWhy You Need to Avoid Keyword Stuffing in Your Content
Choosing keywords for your SEO campaign can seem tricky. You want to choose the right keywords that benefit your page and start moving your website up in the rankings. But SEO is an end game. As you wait and watch your website move rank higher on Google, you may want to start seeking different strategies…
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