COVID-19
Leadership in the Time of COVID-19
In the midst of the COVID-19 pandemic, software powerhouse company Salesforce hosted a webinar featuring one of my favorite humans on the planet, research professor, public speaker, and New York Times bestselling author Brené Brown. Brown has spent the last two decades of her career studying leadership, courage, vulnerability, shame, and empathy. She has authored…
Read MoreSearch Sessions | How to Thrive in a COVID-19 New Era of Business
In the latest edition of Search Session, Boostability VP of Marketing Amanda Price spoke to Thryv’s VP of Product and marketing Ryan Cantor about how your business can adapt to the new normal, the customer phycology shift, how to conduct safe commerce, and how to leverage technology to build trust and do business in this…
Read MoreHow COVID-19 Has Changed Our Search Experience Forever
Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out of nowhere. But you can see this change displayed on Google’s own COVID-19 resource portal SERP. With the advent of the new COVID-19 aggregate portal, Google once again shows they can make changes to how…
Read MoreThe Best SEO Strategies for Business Verticals During COVID-19
Boostability services a lot of small business types, and we know just how hard the COVID-19 pandemic has hit our SMB clients. In a recent webinar, we covered several different verticals and explained basic SEO strategies you can use to find success even when the markets seem uncertain. Read below for certain industries where we…
Read MoreThe Role of Big Tech in COVID-19
It’s no secret that we live in a connected world. Technology literally changes by the day. We can now talk and communicate in ways that we’ve never had the opportunity before in history. The world has come together in the fight against COVID-19. And technology is also helping to create solutions to help us beat…
Read MoreHow to Virtually Prospect for Leads
Looking for leads is an age-old struggle, no matter what you’re selling. But when circumstances change, your means of finding leads should, too. COVID-19 has forced most of us in the tech and SaaS industry to work remotely, which means that if you’re used to prospecting for leads in person, your usual methods aren’t available…
Read MoreSearch Sessions | Actionable SMB Strategies During COVID-19
In the fifth episode of Boostability’s series Search Sessions, Amanda Price (Vice President of Marketing) chatted with Boostability’s resident SEO experts Colton Miller and Mike Marsh about easy-to-implement SEO strategies for a variety of business verticals. Boostability was founded specifically to help small businesses succeed online. With nearly 30,000 small business clients across the…
Read MoreSearch Sessions | The Impact of COVID-19 on Global Search and Consumer Behavior
In the fourth episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) hosted a conversation with Duane Forrester, the Vice President of Industry Insights at Yext, to explore the way consumer behavior has changed due to the COVID-19 pandemic. Not all search categories have seen a decrease in traffic. It’s…
Read MoreDealing with Coronavirus: An SMB Marketer’s Guide
A few months ago, who could have expected the current situation? We’re living through a global pandemic. Hundreds of thousands of people have been infected with this novel coronavirus. Tens of thousands have died. And it’s not going to stop soon. Even if you haven’t caught COVID-19, you’ve almost certainly been affected by it in…
Read MoreSearch Sessions | How to Lead Your Business Through Change
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In the third episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) joined by Lisa Peterson (Client Partner) and Cheri Sherman (Implementation Specialist) from Franklin Covey for…
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