COVID-19
Leadership in the Time of COVID-19
In the midst of the COVID-19 pandemic, software powerhouse company Salesforce hosted a webinar featuring one of my favorite humans on the planet, research professor, public speaker, and New York Times bestselling author Brené Brown. Brown has spent the last two decades of her career studying leadership, courage, vulnerability, shame, and empathy. She has authored…
Read MoreSearch Sessions | How to Thrive in a COVID-19 New Era of Business
In the latest edition of Search Session, Boostability VP of Marketing Amanda Price spoke to Thryv’s VP of Product and marketing Ryan Cantor about how your business can adapt to the new normal, the customer phycology shift, how to conduct safe commerce, and how to leverage technology to build trust and do business in this…
Read MoreHow COVID-19 Has Changed Our Search Experience Forever
Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out of nowhere. But you can see this change displayed on Google’s own COVID-19 resource portal SERP. With the advent of the new COVID-19 aggregate portal, Google once again shows they can make changes to how…
Read MoreThe Best SEO Strategies for Business Verticals During COVID-19
Boostability services a lot of small business types, and we know just how hard the COVID-19 pandemic has hit our SMB clients. In a recent webinar, we covered several different verticals and explained basic SEO strategies you can use to find success even when the markets seem uncertain. Read below for certain industries where we…
Read MoreThe Role of Big Tech in COVID-19
It’s no secret that we live in a connected world. Technology literally changes by the day. We can now talk and communicate in ways that we’ve never had the opportunity before in history. The world has come together in the fight against COVID-19. And technology is also helping to create solutions to help us beat…
Read MoreHow to Virtually Prospect for Leads
Looking for leads is an age-old struggle, no matter what you’re selling. But when circumstances change, your means of finding leads should, too. COVID-19 has forced most of us in the tech and SaaS industry to work remotely, which means that if you’re used to prospecting for leads in person, your usual methods aren’t available…
Read MoreSearch Sessions | Actionable SMB Strategies During COVID-19
In the fifth episode of Boostability’s series Search Sessions, Amanda Price (Vice President of Marketing) chatted with Boostability’s resident SEO experts Colton Miller and Mike Marsh about easy-to-implement SEO strategies for a variety of business verticals. Boostability was founded specifically to help small businesses succeed online. With nearly 30,000 small business clients across the…
Read MoreSearch Sessions | The Impact of COVID-19 on Global Search and Consumer Behavior
In the fourth episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) hosted a conversation with Duane Forrester, the Vice President of Industry Insights at Yext, to explore the way consumer behavior has changed due to the COVID-19 pandemic. Not all search categories have seen a decrease in traffic. It’s…
Read MoreDealing with Coronavirus: An SMB Marketer’s Guide
A few months ago, who could have expected the current situation? We’re living through a global pandemic. Hundreds of thousands of people have been infected with this novel coronavirus. Tens of thousands have died. And it’s not going to stop soon. Even if you haven’t caught COVID-19, you’ve almost certainly been affected by it in…
Read MoreSearch Sessions | How to Lead Your Business Through Change
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In the third episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) joined by Lisa Peterson (Client Partner) and Cheri Sherman (Implementation Specialist) from Franklin Covey for…
Read MoreWhy Marketing is a Time Investment
No matter where you’ve worked in your life, making sure you have customers to service and money coming in the door is always a top priority, especially for small business owners. Small businesses are always finding ways to make sure they will continue to have customers and sometimes wondering where their next lead will come…
Read MoreSearch Sessions | How to Optimize Your Accounting During an Economic Downturn
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In the second episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) was joined by Garret Wagner (CEO of C3 Evolution Group) and Rafael Casas (Accountant Advocate…
Read MoreHow the CARES Act Helps Small Businesses
At Boostability, we are committed to helping small businesses succeed online. Everything we do, every single day, is geared towards helping our small business clients, which are the backbones of economies. At this time of uncertainty surrounding the market and the COVID-19 pandemic, we’re providing valuable resources to help businesses navigate this time and come…
Read MoreSearch Sessions | The Importance of SEO During COVID-19
In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here. In this first installment of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) was joined by Mike Marsh (SEO Manager) and Colton Miller (Director of SEO) for a conversation…
Read MoreA COVID-19 Case Study: Majestic Meat Business Shift Success
During these uncertain times with COVID-19, many businesses find themselves being negatively affected. Owners face the unwanted situation to send employees home, then must change their priorities and find ways to stay afloat. One small business in Utah found a way to actually thrive in the current environment. They’re giving us a great example of…
Read MoreGoogle My Business Impacted by COVID-19
Google announced limited functionality of Google My Business profiles because of the COVID-19 pandemic. With so much uncertainty surrounding business and the economy, it’s an unprecedented situation that is hard to prepare for. Google has placed an increased focus on the quality and reliability of information on Search and Maps, while acknowledging some limited response…
Read MoreOptimizing SEO and Your Business During COVID-19
As COVID-19 is a continuing threat, we acknowledge that this is an uncertain time in the world for people and their businesses. The pandemic, and news about it, changes rapidly. In times of instability, many businesses feel pressure to step back from the market in order to regroup and prepare for the short-term consequences affecting…
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