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Hotline Bling: How SEO Helped SaaS Company Text Request Grow by 120%
One of the biggest complaints about the modern digital age is the refusal to answer the phone— in fact, nearly two thirds of Americans regularly dodge phone calls, even from people they know. But Text Request, a SaaS company based in Chattanooga, Tennessee, figured out how to solve that problem. The company wanted to spread…
Read MorePaid Search vs. SEO — Can PPC Hurt Your Campaign?
The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of search results for queries potential customers enter. Unfortunately, this does not happen overnight. It takes months and sometimes even years to make it to the top of the first page,…
Read MoreLeadership Beyond Borders: A SIINDA Interview with Boostability CTO Jared Turner
On September 17, 2019, Boostability CTO Jared Turner met with Kimberli J. Lewis of SIINDA, host of the podcast Leadership Beyond Borders. Jared and Kimberli spoke about SEO basics, as well as what makes a great start up. To listen to the full episode, click here. So Many Businesses, But So Few Successes Kimberli…
Read More6 Secrets Your Web Designer Won’t Tell You (But We Will)
Have you decided to start up a new website or completely redesign your current website? If so, it’s important to learn how to maximize the effectiveness of your design so you can get the most benefit from it. Contrary to popular belief, it’s not good enough for your website to look cool. To bring in…
Read MoreThe Boostability Partner Treatment
At Boostability, we’ve built our formula for success around helping small businesses succeed. That happens with our clients who come to us directly. But we also work with hundreds of partners who have small business clients of their own, and we do the white label SEO work for them under their brand. Becoming a white…
Read MoreTitle Tags and Meta Descriptions: A Beginner’s Guide
This article was first published in May 2012, and last updated in February 2020. Did you know title tags and meta descriptions are the first thing people will read about your site when viewed in search results. Along with actual site content, the titles and descriptions of your pages play a major role in determining…
Read MoreBoostability Webinar on Featured Snippets
On September 11, Mike Marsh, Boostability’s SEO manager, co-hosted a webinar about featured snippets. Mike leads the SEO campaigns for Boostability as an entity, helping guide the content team to create materials deemed important by clients, consumers, and search engines alike. He was joined by Brady Amerson, who leads the implementation team in their Orem…
Read MoreSales Support in the Tech Industry: Why You Need It
Technology is a rapidly changing industry. What is new today could be quickly ousted tomorrow. In spite of this volatility, tech companies are some of the wealthiest in the world. Among the elite are Google, Microsoft, Apple and Facebook. All of these companies have different sales processes, which may or may not involve sales representatives…
Read MoreUtah DMC 2019 | The Marketing Team’s Take
The Boostability marketing team attended the 2019 Utah Digital Marketing Collective (DMC) Conference at the end of August. They got the lowdown on new innovations in the industry and ways to revolutionize the way their position functions on our team. Here’s a quick recap of each team member’s favorite part. Tommy Le, Project Manager Michael…
Read MoreUtah DMC 2019 | Key Takeaways to Boost Your Digital Marketing Efforts
The Utah Digital Marketing Collective (DMC) held their annual conference on August 23, 2019, in Sandy, Utah. As the content specialist for Boostability, I was tasked with covering the sessions and coming up with an easy-to-digest breakdown of what we, as a marketing team, learned by attending. The sessions covered huge swaths of topics, from…
Read MoreHow Good Partnerships Should Reduce Your Workflow
Ideally, if you invite a business partner to work with you, it should reduce your stress, workload and workflow. Setting aside the legal aspects of a business partnership, you may partner with other types of businesses to boost sales, increase SEO marketing or outsource jobs for efficiency. As a result, these types of partnerships reduce…
Read MoreEmployee Spotlight | Nathaniel Mower
Boostability helps businesses succeed online, and it’s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our team here. Nathaniel Mower, digital Hardy Boy and cat dad Nathaniel is a man who indulges in life’s simpler pleasures—cats, naps, board games, and the great outdoors. He’s…
Read MoreMarketing Lessons We Can Learn from Disney’s D23 Convention
For this month’s Fandom Friday, I was tasked to try and figure out some of Disney’s marketing secrets. It says right in my bio that I enjoy all things nerdy. And that shone through this past weekend as I attended Disney’s D23 Convention in Anaheim. Think of it as all the fandom of a Comic…
Read MoreHow Digital Marketing Services Differ for the Little Guys
When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can already foresee global expansions and a network of international workers. These people will satisfy customers from New York to Hong Kong. However, the truth is, the competitors that big companies…
Read MoreHere’s How To Prove the Value of SEO for Your Customers
Business executives often ask search engine optimizers to prove the value of their work. This may happen whether you’re an SEO reseller or you offer SEO services directly to your clients yourself. In fact, this is a situation all marketers have faced. It started around the same time that businesses first discovered the value of…
Read MoreIs Your Link Building Strategy Dead?
Even if you’re new to developing a business website, you’ve probably heard about link building as a strategy to raise your search engine rankings. If you’re planning on thriving online, you need to have a plan that helps you build a high-quality site that uses effective content to be competitive. Link building is one aspect…
Read More4 Keys to Retention
Matt Tennison, VP of Business Development and Partners recently spoke at the Conquer Local conference, and was part of their podcast. Listen here, and read more about the four keys to retention below. Did you know it costs five times more to acquire a new customer than to retain one you already have? Too…
Read MoreSEO: A Marathon, Not a Sprint
While startups and corporate giants alike use the SEO process to improve search engine ranking with minimal expense, many have unrealistic expectations for their SEO campaigns. They envision reaching coveted first-page status in Google search results in a matter of weeks or even days. In reality, SEO takes much longer than a few days to…
Read MoreEmployee Spotlight | Erika Eddington
Boostability helps businesses succeed online, and it’s only possible because of our incredibly talented workforce. Meet more Boost employees here, and find new ways to join our team here. Erika Eddington, witchy yogi and clever coder Erika’s been a staple in the Orem office since May of 2015—even if you aren’t on the website fulfillment…
Read MoreClutch Names Boostability a Leading Utah Advertising and Marketing Agency
For the last decade, Boostability has taken pride in providing scalable search engine optimization, or SEO, and online marketing services for small businesses worldwide. We understand the rapidly evolving internet landscape, and have the data to back up our processes. Through this data, we ensure our clients can grow efficiently with it along the way. Recently, Clutch.co…
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