Beth Yap
Zero-Click Searches 2026: A Strategy Guide for AI Visibility
The old SEO playbook is collecting dust. With over 60% of searches ending without a click, you can’t afford to be invisible on the SERP. We’re breaking down the definitions, the “how-tos,” and the 2026 metrics you actually need to track to stay ahead of the AI curve. It’s time to win the game, even when nobody clicks.
Why Your Small Business Needs to Capture “AI Citations” Now
Search is changing fast. Here is the practical guide for US small businesses to survive the shift to ChatGPT search and the new world of AI recommendations. For twenty years, the goal for any small…
Google December 2025 Core Update: How SMBs can win the AI SEO game
Learn how to recover and grow after the Google December 2025 Core Update with our expert SEO strategies for local business success in 2026.
The New Landscape of Digital Visibility: Navigating the Be Found Framework (BFF)
The landscape of digital visibility is undergoing one of the most profound shifts since the birth of search engines. The era of traditional SEO, while still foundational, is no longer the singular pathway to growth.…
Google Analytics 4 (GA4) Term Guide – Simplified
Updated for June 2025 This guide helps you understand the key terms so you can get the most out of your data. Core Concepts: The Building Blocks of GA4 Think of GA4 as a…
301 Redirect: Do 301 Redirects Affect SEO?
Do 301 redirects affect SEO? In this article, we will discuss the purpose of 301 redirects, how to implement, and how they affect SEO.
Unmissable Marketing Hacks for Small Businesses in the US
Being a small business owner, especially when you’re just starting out, can feel like a lot to handle, right? And marketing? That might seem like a giant puzzle! It’s not just about posting on Instagram…
How AI Overviews Are Revolutionizing the SERP
In 2025, small businesses looking to grow online can’t afford to ignore a massive shift happening on Google’s search engine results page (SERP): the rise of AI Overview. You may have already seen them-a big…
How to Tell if an Image is AI-Generated And Why It Matters
A Real-World Scenario: The Perfect Product That Wasn’t Imagine scrolling through your social media feed. A stunning ad pops up: a sleek, futuristic gadget, perhaps a new type of smart home device, perfectly rendered in…
Why Your Small Business Website Needs to Go Mobile-First
Ever tried to quickly find a local restaurant’s hours on your phone, only to be met with tiny text, squished images, and buttons that are impossible to tap? Or maybe you’ve tried to order something…
Does Website Traffic Affect SEO? Understanding the Modern Connection
Many businesses aspire to achieve high rankings on search engine results pages (SERPs). This often leads to a crucial question: Does website traffic directly influence an SEO strategy and ultimately, search rankings? While the…
10 Tips For Effective Website Design: Your Blueprint for Online Success
In today’s digital world, your website isn’t just an online brochure; it’s your virtual storefront, your primary sales tool, and often the very first impression potential customers have of your business. Think about it: when…
Google Analytics Reports You Can Pull in 10 Seconds
Table of Content Navigating the world of website analytics can feel daunting, especially with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). If you’re a small business owner in the US, perhaps…
See Where Your Customers Drop Off With Google Analytics
Table of Content See Where Your Customers Drop Off With Google Analytics 4 You’ve invested significantly in crafting a compelling online presence and driving traffic through sophisticated marketing campaigns. But is that hard-earned traffic translating…
The Importance of Technical SEO
Technical SEO Content The conversation around Search Engine Optimization (SEO) is always evolving. Years ago, debates might have questioned the priority of technical SEO against content creation or user satisfaction. Today, however, technical SEO is…
Bridging the Divide: 4 Essential Strategies for Marketing to Millennials, Gen Z, and Gen Alpha
Younger generations claim a large share of purchasing power that can be valuable to businesses. Learn how to market to millennials & young people using 4 simple strategies!
The Business of International SEO Ranking and How to Do It
One of the most significant benefits of a robust online presence is its power to dramatically expand your reach, connecting your products and services with a global audience. This is especially true for internet-based businesses…
How to Update a Website: 11 Steps
The digital world evolves often as a result of changing trends or algorithm updates. As a result, business websites need to change along with it. Knowing how to update a website is essential to achieving success online and maintaining an online presence. This article covers 11 essential steps for how to update a website!
Top 10 Best AI Tools to Optimize Search
Forget the old search playbook. The era of AI-driven discovery is here, fundamentally reshaping how customers find your business online. Google’s AI Overviews and disruptive platforms like Perplexity demand more than just rankings; they require…
Can Google Detect AI Content? Tips to Avoid Penalization
The rise of AI begs the question: can Google detect AI content? Learn what Google has to say and 5 tips to avoid penalization.