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Hey there Boosters and welcome to the Boostability News Network. I am Andrew Eagar and here are your top stories from the month of March.
Our top story has to do with Google’s recent mobile algorithm announcement. Here is what you need to know.
Google announced that having a “mobile friendly” website will be a factor in mobile ranking results starting April 21. This announcement, as you know, set the SEO world in commotion. The mobile algorithm change is set to run on April 21, but will likely roll out worldwide over the course of that entire week.
Let’s break this announcement down into it’s most basic form. Let’s first talk about this “April 21” date. It isn’t very often that Google announces an update BEFORE that update happens. I think Google is trying to give as many webmasters as possible the opportunity to change their websites to be mobile-friendly before the update. I don’t think they are doing this out of the kindness of their hearts however. No, they aren’t. If you think about it, Google’s goal is to display the best results in their Search Engine. What better way to reach that goal than to scare webmasters into making these changes.
Now, let’s talk about what “Mobile-Friendly” means. A “Mobile-Friendly” status is assigned to those websites that reach the standards that Google has set forth to be mobile-friendly. For the most part, Google is looking for a mobile site design that can be easily navigated through mobile searches.
This algorithm Google is launching works on a page to page basis. This means that you can have some pages that are mobile-friendly and other pages that are not. If you want to know if you site is mobile friendly, simply go to Google and type “mobile-friendly test” and click on the first organic result.
On this note, I think it is important to recognize that there aren’t any “degrees” of mobile friendliness. You are either mobile friendly or you are not.
Now, why should you, as a website owner, care about mobile searches? Mobile is becoming a big deal in the industry with more and more searches on Google being mobile. Each year more users use their mobile devices to search on Google. Making your website mobile friendly is a great way to adapt to the online changes.
Well, that’s it for our news segment. Stay Cool!