This article was first published on Feb 9, 2018 and has been updated in August 2021. Purchasing a website can be difficult and confusing. There
As a small business owner or marketing team member, your priority is to acquire new customers and scale your business. You have to find ways
When you’re creating a business model, you have a lot of things to consider. Namingly, how are you going to make money? Every client has different needs when they approach your business. To accommodate their needs, you could charge by hour, project, word count, or literally hundreds of other models. Fortunately, there’s an alternative to the “per project” business model that works especially well for digital marketing services, like SEO. Instead of customizing your services, you could offer a productized service for your clients. Read more about productizing services here!
Most people judge a site depending on its mobile-friendliness or responsiveness. Therefore, you’re likely to lose most of your potential customers if you don’t have
A local SEO strategy helps businesses with a local presence to promote their brands. When you need to attract a local audience, using geo-specific keywords
There’s so much emphasis on nailing down your sales pitch and closing the deal, but what’s the best way to actually find qualified leads? We cover our main tips and strategies for prospecting for SEO clients which can help you get more qualified leads that are ready to convert. Learn more here!