social media marketing
How to Correct or Claim a Business Location on Google Maps
This article was first published on Sep 28, 2015 and last updated to reflect the most up-to-date information in February 2022. Note: Some content in this post may be out of date, you can see…
2022 Digital Trends Report – Expert Predictions You Need to Succeed
After a year of changing consumer and business dynamics, 2022 is shaping up to be a unique year for marketers. In this article, we talk with CEOs, thought leaders, and industry experts about trends for…
Do Hashtags Affect SEO?
This article was first published July 1st, 2019. It was most recently updated November 2021. People often ask “do hashtags affect SEO?” or “are hashtags good for SEO?” As popular as hashtags have become, they’re…
How Does Social Media Help Your SEO? An In-Depth Guide
Social media is a powerful tool for your business and marketing strategy. Although social media isn’t a direct ranking factor, utilized correctly, it can help influence your SEO ranking and reach future customers quite effectively.…
2021 Digital Trend Report – 15 Expert Predictions for the New Year
Are you prepared for growth in 2021? In this article, 15 CEOs, thought leaders, and experts share their 2021 business and marketing trend predictions so you can prepare your business and marketing plans for the…
How Digital Marketing Services Differ for the Little Guys
When starting a business, many entrepreneurs look forward to the day when their company will become the respected giant in its field. The owner can already foresee global expansions and a network of international workers.…
Here Comes the Sun—And Changes To Your Web Traffic
Summer is a time many people throw their cares out the window and make the most of life. Depending on who you are, the ideal summer might look like a beachside vacation complete with cold…
The Insider’s Guide to Small Business SEO
Once upon a time, marketing firms worked almost exclusively with large corporations. In the past 10 years or so, much of that changed. Marketing and PR experts learned to downscale plans to fit small businesses.…
How to Create a Company LinkedIn Page & LinkedIn Image Sizes
Creating a company LinkedIn page helps potential employees, partners and clients find out more about who you are and what you do. It also establishes credibility and, when used correctly, can showcase your brand as…
How To Create A Lookalike Audience On Facebook
Last Update: September 13, 2019 There is nothing we marketers love more than easy optimization. Thankfully, Facebook has been hard at work amplifying the use of their advertising platform with some of those easy-to-use tactics.…
7 Projections for the Future of Digital Marketing [Infographic]
The best way to plan your marketing strategy is to look to the future. This enables you to create a sustainable strategy that takes advantage of trends that are about to occur. To achieve this,…
Can Small Businesses Skip Black Friday and Stay Competitive?
Not everyone is a big fan of Black Friday. It used to be more of a game for savvy shoppers to hunt down special holiday deals. Then a lot of big box stores began to…
Your Look Inside: Facebook Ranking Factors
Is your business already on Facebook? If you answered yes then you are on the right track. With Facebook’s 1.6 billion person user base which spans around the world, not being on the platform is…