Google Analytics 4
Google Analytics 4 (GA4) Term Guide – Simplified
Updated for June 2025 This guide helps you understand the key terms so you can get the most out of your data. Core Concepts: The Building Blocks of GA4 Think of GA4 as a…
Google Analytics Reports You Can Pull in 10 Seconds
Table of Content Navigating the world of website analytics can feel daunting, especially with the shift from Universal Analytics (UA) to Google Analytics 4 (GA4). If you’re a small business owner in the US, perhaps…
Google Universal Analytics vs. Google Analytics 4
We’ll delve into the key differences between Universal Analytics and GA4. So, let’s dive right in!
Transitioning Successfully from Universal Analytics to GA4: A Comprehensive Guide
Google’s Universal Analytics is heading for retirement? This shift might seem daunting. It’s a strategic move by Google to offer a more robust and future-proof analytics platform. In this article, you’ll find everything you need…
Google Analytics 4 Pros and Cons (GA4)
Google Analytics 4 has launched and the deprecation deadline for Universal Analytics is fast approaching. Take a look at the list of pros and cons we’ve found here!
Google Sets Date for Google Analytics 4 Transition From Universal Analytics
Be sure to mark your calendars for the new Google Analytics 4 that will start processing on July 1st, 2023. Google announced on March 16th that they will begin sunsetting Universal Analytics moving into next…