Whether you’re an agency looking to add to your digital marketing lineup, or you’re interested in white label marketing, having an SEO specialist is the key to success. SEO support specialists can be the best form of support your customers have ever had.

They are no different from any other digital marketing professionals, however they’re ultimately trying to create a better SEO strategy for your clients to achieve online success. In this article, we will discuss what an SEO specialist is, what they do, and how they can support your clients to SEO success. Let’s get started!


Table of Contents

What is an SEO Specialist?

What Does an SEO Support Specialist Do?

Characteristics of a Successful SEO Support Specialist

Get Professional SEO Support from Boostability


What is an SEO Specialist?

An SEO specialist can be defined to a variety of different SEO tasks based on the job they have. Ultimately, an SEO specialist is someone who helps create, strategize, implement, and analyze on-page and off-page SEO strategies for a customer. Their typical SEO tasks can range from auditing websites, conducting keyword research, implementing and adding changes to your website, and analyzing SEO campaign results. They are also responsible for communicating with clients, or other supporting departments, about SEO findings and recommendations for a customer’s website.

What Does an SEO Support Specialist Do?

An SEO support specialist has a variety of responsibilities and tasks in order to help assist customers with SEO services. They find ways in which companies can improve their online visibility through online marketing strategies. They also identify, implement, and develop optimization strategies that increase a customer’s search engine result rankings over time.  

While SEO support specialists may not necessarily perform each detail of these tasks fully, they are responsible for helping coordinate and communicating these SEO tasks to their customers. Here are some of the specific responsibilities and tasks an SEO support specialist works on a daily basis:

Keyword Optimization

Keywords are highly searched words or phrases user’s type into search engines to find a solution to their query. Within an SEO strategy, customers should implement keywords within content to help it rank higher in SERPs. An SEO specialist can help businesses conduct keyword research and analyze competing websites to help provide keyword recommendations for them to use.

On-Site Optimization

Besides adding keyword-rich content into your website content, there are other on-site SEO strategies your SEO support specialists can recommend. The biggest effort is not only helping users recognize and find a business, but for search engines to do the same.

On-site recommendations can be suggested by an SEO specialist to help search engines know who a business is and why they’ve decided to create an online digital presence. When businesses are optimized for search engines, the more likely they’re able to rank higher and trust a website. 

Building internal and external links into a website can be extremely beneficial to an SEO strategy. SEO support specialists can help give recommendations on which links are the most valuable to build, which ones help gain traffic, and what quality sources are good to use. The more quality sources that relate to a business and link back to their website, the more valuable their website becomes on SERPs. 

Custom Content Creation

Along with adding the right keywords, SEO specialists can help businesses create keyword-rich SEO content. When writing content and information to a business website, it’s important to not fill it with unnecessary information. Adding content within a website that is optimized and beneficial to customers helps customers find it easier on the site as well as within SERPs. SEO specialists can help provide insight and direction in what type of content is best for a customer’s website. 

Ongoing SEO Consultation

SEO specialists are meant to be there every step of the way to help create a working and beneficial SEO campaign. SEO support specialists should be holding monthly or recurring calls to communicate findings, progress, and the best SEO practices to implement. In these calls they should be recommending specific strategies to customers as well as discussing business goals alongside SEO goals. 

Service and Performance Reporting

SEO specialists typically use some sort of SEO Reporting Dashboard to keep track and analyze SEO progress. They tend to use data to analyze and evaluate the performance of websites to help improve SEO and rankings over time. SEO specialists work with these performance platforms to help customers track their success over time.

Characteristics of a Successful SEO Support Specialist

SEO specialists should have a knowledge and understanding of SEO and supporting elements to not only help perform their tasks successfully, but also have the knowledge to assist customers. Here are a few characteristics you should consider your SEO support specialist to have:

Understanding of SEO

Even if an SEO support specialist doesn’t perform every specific SEO task, it’s important for them to be mindful of how each SEO type works. Here are three types of SEO categories for SEO support specialists to be mindful of:

  • On-site SEO: This refers to optimization SEO efforts that are made ON a website. Efforts such as adding keywords into your content, meta tags, title tags, internal links, etc. Essentially they are any efforts that are added to a website that help bring in traffic.
  • Off-site SEO: This refers to the SEO optimization efforts that are made to help strengthen a website through outside efforts. Outside efforts such as link building efforts, reputation management, guest posting, etc. Essentially any outside efforts that are made to help bring value back to a website. 
  • Technical SEO: This refers to the backend coding structure on a website. Performing website analysis helps uncover efforts that can be made to improve technical SEO efforts. These efforts include mobile friendliness, site speed, indexing, crawlability, etc. They all factor into how a website functions, performs, and works with other online factors.

Understand Common SEO Issues that May Occur

Whether it’s common SEO problems, or industry specific questions, SEO specialists should be well rounded professionals and be able to assist or direct any issues that occur. 

These problems could come from website factors such as website hosting, security issues, site navigation, etc. Or they could also come from analytics tracking within Google Analytics. There could also be issues with crawlability such as SERP analysis or Google Search Console. If a business runs into any SEO issue, an SEO support specialist should be knowledgeable to assist the issue.

Thinks of the Bigger Picture

SEO support specialists are there to help understand businesses goals and capabilities. Along with helping customers with their SEO tasks, they are there to assist to see how far businesses can grow with SEO. It’s important to note that SEO is a longer term marketing strategy and can take at least 6 months to achieve progress. SEO specialists are there to communicate these expectations and introduce new strategies and ways to approach SEO successfully.  

Always Accessible

An SEO support specialist should always have constant contact with each other. While SEO takes time, it’s still important to note the changes and progress that’s made along the way. Having a recurring schedule can help check the progress of an SEO campaign. As well as re-discuss and redefine SEO goals and expectations.

Get Professional SEO Support from Boostability 

Boostability is the number one white label SEO company for small businesses and agencies around the world. With our SEO white label product, our partner sales support team helps agencies deliver results and maximize SEO success for their clients.

Boostability’s SEO support specialists help your clients over the phone, help make sales, and make your company look professional in SEO. Look at adding SEO to your product lineup today and let us do the rest through our white label SEO partner program. Have questions? Call us at (877) 830-1806 to learn more.



Aaron joined Boostability in 2012, bringing with him 10 years of digital marketing and e-commerce experience. Prior to Boostability, Aaron was co-Founder and CEO of Limebloo, an e-commerce consulting and marketing agency. Aaron launched and operated 11 e-commerce stores in highly competitive industries, directing all revenue efforts from email marketing to paid marketing, traffic generation and returning customer transactions. Aaron grew up with an entrepreneurial spirit, washing cars in England and enjoys traveling with his wife and 4 kids, running extreme relays and relaxing in the sauna!