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Partner SEO

Transitioning Successfully from Universal Analytics to GA4: A Comprehensive Guide

Google’s Universal Analytics is heading for retirement? This shift might seem daunting. It’s a strategic move by Google to offer a more robust and future-proof

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Digital Marketing SEO

Google Analytics 4 Pros and Cons (GA4)

Google Analytics 4 has launched and the deprecation deadline for Universal Analytics is fast approaching. Take a look at the list of pros and cons we’ve found here!