Google, Bing, Yahooโ€”What’s the Difference?

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Last Update: April 29, 2021 In the world of search, Google truly is king. Google is a household name, and the word itself has been elevated to verb status, like Slack and Facebook. In the world of SEO, some try to be more generic and use the term โ€œsearch enginesโ€ or mention Google, Bing, and…

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Ways to Boost Click-Through Rate (CTR) Using SERPs

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Rankings, it seems, have now become a great driving force for many SEOs, which sometimes divorces them from the idea that those rankings are worthless if they arenโ€™t in relation to a high click-through rate (CTR). What is the reason that your website does not have a lot of traffic? If the copy on your…

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Boostability’s Most Frequently Asked SEO Questions

Here at Boostability, we like to think we’re pretty good at this whole SEO thing. As we constantly talk to clients from around the world, we get a lot of similar questions and concerns. We wanted to answer them simply and effectively for anyone who wants to better understand SEO. Read here for our 11…

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How COVID-19 Has Changed Our Search Experience Forever

Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out of nowhere. But you can see this change displayed on Googleโ€™s own COVID-19 resource portal SERP. With the advent of the new COVID-19 aggregate portal, Google once again shows they can make changes to how…

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What’s the Difference Between Voice Search and Regular Search?

Girl using voice search with headphones.

The way people make a voice search is different than regular Google searches. After all, humans talk differently when speaking versus typing. Instead of having to choose specific keywords, users can just ask normal questions. Modern search engines understand what theyโ€™re looking for and give them answers from trustworthy web pages. Itโ€™s important for online…

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The Return on Investment in Search Engine Optimization

Knowing the return of any business investment is critical to a company’s overall success. Business owners aren’t going to throw their hard earned money around without knowing if they are going to get something back. Those who recognizeย this are going to be particularly successful in their working lives. Unfortunately for many SEO campaigns, calculating the…

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