Why You Need to Avoid Keyword Stuffing in Your Content

Choosing keywords for your SEO campaign can seem tricky. You want to choose the right keywords that benefit your page and start moving your website up in the rankings. But SEO is an end game. As you wait and watch your website move rank higher on Google, you may want to start seeking different strategies…

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SEO Basics for SaaS Companies

SaaS Businesses are different from other SMB or large businesses in many aspects. A business that runs on a Software as a Service(SaaS) model is often more creative and brings new innovation to the market. Sometimes they even create a new market altogether. Look no further than companies like Adobe or Zoom for great examples…

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What You Need to Know About the May 2020 Core Algorithm Update

Google May 2020 Algorithm Update

At the beginning of this month, Google released its latest core algorithm update. This marks the second of its kind so far in 2020. The other algorithm update dropped in January of 2020 and our coverage can be found here. Googleโ€™s @searchliaison twitter account announced the latest update on May 4th 2020. The official announcement…

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Why is a Link Portfolio Important?

In the world of SEO, thereโ€™s a term that regularly floats in and out of conversations. Itโ€™s all about links, or backlinks, or external links, or link portfolios. That word shows up a lot. And all those terms can mean essentially the same thing. You might be asking yourself why itโ€™s important. Why do links…

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How COVID-19 Has Changed Our Search Experience Forever

Every so often Google drastically changes the way we receive information from our searches. Sometimes they come from seemingly out of nowhere. But you can see this change displayed on Googleโ€™s own COVID-19 resource portal SERP. With the advent of the new COVID-19 aggregate portal, Google once again shows they can make changes to how…

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Why User Intent is Important for SEO

Keyword in the title? Check. In an image alt text? Check. High-quality, relevant internal and external links included? Check and check. You’re certainly on top of your SEO, but there might be one thing you’re forgetting to look into: user intent.   Wait… What’s User Intent? It might sound self-explanatory, but it deserves a closer…

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The #1 Factor to Rank on Google

A woman looks at content on her phone.

Psst, cโ€™mere. We have a secret. Itโ€™s the secret to the success of your business online. In this blog weโ€™re going to tell you the top, #1, most important factor of ranking on Google. This is a big secret. Are you ready? People go to Google to find answers to their questions. And because of…

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Strategies for Ranking on Yahoo!โ€™s Search Engine

ranking website on yahoo

Most SEO specialists focus on optimizing for Google. This is because Google is the largest player in the search engine market. Business Insider reports that back in 2018, Google held more than 90% of the international search engine market and had done so for some time. For this very reason, Google is also more saturated.…

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Where SEO Fits Into the Digital Marketing Landscape

A group of marketers work together at a communal table in an office.

Search engine optimization is a holistic approach to improving a business’s online web presence. But while we believe SEO is one of the best ways to bring in new business and retain the customers you’ve already secured, it’s not the only tool you should use. At Boostability, we talk a lot about the digital marketing…

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Strategies to Help Your Blog Rank on Bing

optimizing site for bing

When most people think about optimizing their websites to rank higher in searches, Bing SEO is rarely a priority. This is not surprising considering that Google accounts for almost 90% of search engine traffic worldwide. This is no small feat and competition is stiff. While Bing accounts for only 3% or less of the international…

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