In light of the COVID-19 pandemic, Boostability is hosting a regular webinar series, Search Sessions. To see the rest of the series, click here.

In the third episode of Boostability’s new series Search Sessions, Amanda Price (Vice President of Marketing) joined by Lisa Peterson (Client Partner) and Cheri Sherman (Implementation Specialist) from Franklin Covey for a conversation about how to confidently lead your business through change.

Choose to transform rather than freeze.

Lots of businesses spend long periods of time in “status quo” mode. Things are running as normal, with normal gains and losses within an acceptable range. However, every business will eventually experience an unexpected change, whether that’s a leadership transition, an acquisition, or a global pandemic. Every situation will have its own unique challenges. There are two main responses any business can take: freeze or transform.

Businesses who freeze keep sticking with the same outdated model in light of new information and new circumstances. This causes damage to culture, processes, and growth that can take years to redevelop, and that’s if you can rescue them at all.

Instead, businesses need to transform when things get difficult, turning, “fear into engagement, execute with excellence, use the uncertainty as a time to actually increase trust, and help everyone in the organization prepare to do more with less.”


Use proactive language rather than reactive language.

As COVID-19 changes the way we do business, it’s also going to change the way we have to talk to our teams. But there are a few different ways these changes occur, and you’ve got to know which is preferable.

Reactive language is often our knee-jerk go. When things get tough, it can seem like we’re backed into a corner. Avoid using language that sounds like you have no other options. Consider rephrasing the way you talk about hard projects and difficult tasks.

Here are a few examples of how this looks in practice.

The difference between reactive and proactive language.


Boostability is here to help you create a growth mindset for your business with award-winning SEO.

Since our founding in 2009, we’ve supported small businesses across the world. As we manage this global pandemic together, allow Boostability to help you find the right solution to your digital marketing needs. Start getting found online by the people who matter.


Amanda is the Vice President of Marketing at Boostability. Amanda has 15 years of marketing and public relations experience. Prior to Boostability, Amanda was Co-Founder and CMO of PromoJam Social Marketing Platform, acquired by Deluxe Corporation in 2014.