There are nearly 1.95 billion websites on the Internet. And, the website of your business is one of them. For many businesses, their website plays a crucial role in generating leads and procuring clients.
Suppose your business follows the B2B model and you want your website to generate top-notch leads. In that case, you will have to follow effective B2B SEO practices, like getting the keywords right, creating gold-standard content, leveraging the potential of backlinks, staying abreast of new developments, and prioritizing the clients’ needs.
Here’s why this is necessary: According to Gartner, nearly 67.6% of online traffic tends to be directed towards the first five results that pop up in response to a keyword search. And that’s where you’d want your business website to be, wouldn’t you?
Continue reading our post to learn more about the B2B SEO practices that can come in handy.
The B2B SEO Tips That You Cannot Miss
In this portion, we have rounded up a list of the top-notch, highly effective B2B SEO methods that you can use to optimize your website to its fullest potential:
1. Nail the Keywords
When it comes to B2B SEO, the keywords you use can make or break the lead-generation success of your website. Consequently, you must optimize your website content for as many keywords as possible.
Let’s say that you provide industries with industrial cleaning services. In this context, you need to find out the keywords people use while searching for industrial cleaning services. Compile a list of the top 10-15 primary keywords.
After identifying the primary keywords, you can identify the LSI keywords and incorporate them into your website. Additionally, you can develop keyword clusters, where two or more related keywords are clubbed together.
So, how can you go about this?
To start with, you can use tools like Google Autocomplete or professional keyword optimization tools. There are plenty available online, whose services you can avail of.
Alternatively, you can tap into your client base. Try to understand their thought process, and you’ll discover many keywords.
It has been found that searchers tend to use 3-4 words in their search queries. The more you optimize your website for these words, the higher your Google Search Engine rank will be.
2. The Quality of Content is Gold
Your business website’s lead generation capacity is directly proportional to the quality of your content. There’s a lot you can do to ensure content quality. To begin with, you need to make sure that your website is always providing updated and accurate information.
For instance, let’s say that your business recently discontinued a particular service. This change needs to be reflected on your website and social media pages as well.
Further, you can tap into the potential of long-form content. A study found that posts with word counts in the range of 3,000-10,000 words got the most shares and accounted for the top 10% of popular articles.
However, this doesn’t mean that your website content needs to be an impenetrable brick wall of text. Try to pepper your content with relevant infographics and images throughout. Here’s why this is a good idea: content with relevant images was shared 37% times more than the content without images.
Another excellent B2B SEO content strategy is to flaunt your niche on your website. Let’s suppose that your business provides medical billing services to the other stakeholders in the healthcare industry.
You can leverage your website as a platform to show and tell prospective clients why you’re the best. Make sure that you backup your claims with proper evidence and sources.
3. The Boon of Backlinks
Never underestimate the power of backlinks. Mark Walters, an industry expert, believes that backlinks, especially their number and quality, can end up influencing your website’s search engine rank more than anything else.
That is because backlinks are an excellent way of telling Google, “I trust this website; they have quality content.” As far as backlinks are concerned, quality matters more than quantity. Your strategy should be geared towards generating as many high-quality backlinks as possible.
Here’s how you can do this:
- Write relevant and well-researched guest posts for other websites. For instance, if your business has a niche in marketing, consider guest posting on websites that cater to your niche. You can place links within the post that lead back to your business website.
- Post shareable content on your website and social media pages. By doing so, you will be allowing others to share your content, as long as they provide a link back to your website.
- You are your greatest cheerleader. Make the most out of all your social media handles. If you have updated your website with a new service or product, post about it on social media with a link to direct readers back to your website.
- Get an industry expert or other businesses to share your website.
4. Stay Abreast of New Developments
B2B SEO is a very dynamic area, and new developments are happening each day. Get this: Google updates its algorithms around 500-600 times each year. Additionally, SEO trends also change to mirror the behavioral changes in searchers.
For example, you can stay on top of Google’s algorithm updates by following industry experts on their social media handles. You will find useful information there to tailor the content on your website or social media pages.
5. Clients Matter the Most
Your goal is to achieve chart-topping business lead generation. And your clients can help you achieve that. You might have already incorporated the concept of ‘buyer’s journey in other areas of your business.
It’s time that you’ve synced your B2B SEO strategies with your client’s buyer’s journey too. While optimizing your website for keywords, optimize them for each stage of the buyer’s journey, namely: Awareness, Consideration, and Decision.
Why is this important? Clients spend nearly 27% of their total buyer’s journey time on online searches, website visits, and online reviews.
Lately, an increasing number of businesses have begun to question the efficacy of B2B SEO methods. The hardest part is landing the B2B SEO methods that work for you. Once you cross that hurdle, you’ll begin to see drastic improvements in your business leads generation.
Our post walked you through the five most promising B2B SEO methods that you try using. If your business operates out of the healthcare industry, take a look at this guide that provides in-depth coverage on how you can generate reliable healthcare leads.
Invest in B2B SEO methods, and let your website and social media pages do the job for you!