Creating an SEO pitch Strategy is not always an easy task to undertake. It takes lots of preparation, practice, and definition to create a successful SEO pitch strategy. SEO is an influential part of every small business whether they know it or not and we’re here to help you better connect and grow your SEO pitch strategy with your clients.
Importance of an Elevator Pitch
Search engine optimization is continually transforming as time passes on. Unlike information in fields such as medical, legal, or educational, there are new and different ways to learn and process SEO everyday. The internet has grown and built itself to fit and fulfill individual’s needs, wants, and desires through SEO. This process is what redefines SEO as whole several times over.
This changing process may be the result of why individuals continue to have less confidence in what they know about SEO. They may learn one thing and discover a different way of doing it. Having an elevator pitch helps to break up individual’s confusions about SEO. Bringing clarity and understanding to a difficult subject helps build a bond of trust between you and your customer.
It’s difficult to try to learn everything about SEO in one night, let alone one pitch. The main reason why SEO is so hard for individuals to understand is because of the different aspects SEO has to offer. When creating an SEO pitch strategy, you want to be aware of the angle or direction you’re coming across in SEO for the client to better understand where you’re coming from. There are typically three types of SEO approaches you could pitch from:
Optimizes individual pages on a website, typically through the use of keywords and meta tags.
Strengthens the relationship with the client website and others. Usually through techniques such as link-building strategies.
Improves non-content elements that affect SEO, such as loading speed, indexing, security and crawlability.
When you’ve looked over your client’s needs and what angle you feel is the best direction to start discussing SEO with them, follow that approach for an easier understanding. You can even mention the other angles of SEO for further opportunities to talk with them more after your first interaction. Having a base understanding helps define better communication with your business and potential clients.
What To Prepare Within Your Pitch
Now that you have a better angle to start from and the importance of having an elevator pitch, it’s important to know how to move forward with your pitch. Here are some key factors you should consider focusing on when implementing your SEO pitch strategy:
No one likes someone unprofessional and inattentive to a customer’s needs. Being prepared and acknowledging the client’s desires before talking with them helps build greater trust with them. If you’re running out of time and need some assistance, place sales scripts and helpful collateral near you where you can easily access it if needed. Having the answers close by can also give you a reassurance to stay calm and collected when an unexpected question may arise.
Always prepare to take notes of what’s most important to the client. SEO has a lot of moving parts and being able to take note of the client’s most important desires will help you in the long run. It also shows attentive consideration towards your clients. Having any and all details you can record to help pass along the information to other internal teams makes a huge difference in the end. Communication is key and in SEO you will want any and all information you can get.
Be personal in any and all communication you have with a client. SEO is a complex subject and can sometimes be a bore to talk about. Using the client’s name and being personable with them helps add more likability to the conversation and topic. Be sure to create a connection with the client to better understand and create trust with them for future dealings.
Honesty is always the best policy. In SEO it’s hard to cover up things that aren’t true or apparent. Having clear expectations with your client helps build attainable and trustworthy results. Being honest and open with your client about what you can do for their SEO helps build trust and reliability.
SEO is a longer process to build upon and it’s important for your clients to be mindful of that. If you were to promise them first page rankings within the first three months, they will expect that to happen. When three months passes by and they aren’t on the first page, they are more likely to look for another SEO service. Be transparent and realistic when discussing SEO with your clients.
When talking about SEO it’s important to go over the main points of SEO, but not feel like you’re giving them a load of information. There’s a very fine line between giving the customer enough information to know that they want SEO for their website, and too much information that just makes it confusing. Understanding SEO is just as simple as knowing that it’s the process of tasks that get you ranking high on Google. Keep your points simple and to the point to successfully get your message across.
Because SEO has many layers, it’s hard to decide what are the most important layers to include in 60 seconds or less. The best thing to do is to consider the bigger picture. Focus on the services you offer, the process in which you produce good SEO, and why you do it. Whether this is described through website design, keyword research, link building strategies or through SEO tools. Include the information that is important and beneficial to your clients.
Want to learn more about Boostability’s partner program? Visit our partner program to learn more or to better tailor your SEO pitch strategy!