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SEO Acronyms Your Small Business Owners Need To Know
As marketing specialists, we know that equipping small businesses for success begins with helping them understand the basics of SEO acronyms and web lingo. SEO acronyms are basically a form of verbal shorthand that everybody uses and understands. These acronyms are essential to marketing. There are a number of essential terms that your SMBOs should know…
Read More4 Ways to Improve Your Google Ads Campaigns Today
Anyone who’s ever managed a Google Ads campaign knows just how complicated advertising on Google can be. Between all the keywords, bids, ad copy and landing pages, it can be hard to get everything right. Focusing on how to improve google ads campaigns is the key to a profitable investment. To make matters worse, if…
Read MoreDiscussing SEO With Clients: Why A Website Redesign Enhances SEO Strategy
Your clients would like to see optimal results for minimal work. For this reason, it can be difficult to convince them that a website redesign enhances SEO strategies. However, if you try to redesign a site without taking SEO into account, you are going to face bigger problems down the road. Start Off by Discussing…
Read MoreHow to Grow Your Business with Boostability This Year
Many small businesses struggle to maintain a presence online. The result is that half fold within their first five years in business. To survive, small business owners must work to scale their digital marketing efforts right from the start. Attaining visibility can be the one factor that leads to longevity and is often the main…
Read MoreEnd Of Year Review: How Our 2018 Marketing Predictions Measure Up
It’s that time of the year when we all look back and take stock of what we did with our 2018. It’s been a busy year of evolving trends in digital marketing. We’re looking at our marketing predictions for 2018 and evaluating current trends to predict 2019’s trends in online marketing. Prediction: Greater Personalization of…
Read MoreThe Trouble with Website “Best Practices”
If you’re looking for ways to get more out of your website, a simple Google search will reveal tons of good advice. It seems like every web designer has their set of “best practices” to recommend that will change your business overnight. Many of these “best practices” are smart moves, but just because someone else…
Read More6 Vital Strategies to Boost E-commerce Sales During the Holidays
Online sales during the holiday season are expected to increase by as much as 22% over 2017. E-commerce is booming and shows no signs of slowing down. So how do you make sure that your business also can grow as well? If you want your e-commerce business to dominate the competition, you have to create…
Read More6 Google Analytics Metrics You Need to Keep an Eye On
Knowing how your website is performing is absolutely mission critical for any business online – which is why Google Analytics is such an important tool for marketers and small business owners. The problem is, it can get pretty overwhelming. GA collects a lot of data and you can manipulate and display that data in just…
Read MoreSpeed Up Your Website (And Improve Your SEO And The UX At The Same Time)
What’s page speed got to do with your search rankings and the user experience (UX)? Everything! Slow pages, time out errors, and unavailable websites are frustrating for shoppers. Those kinds of problems will send your visitors bouncing to one of your competitors before your page even has a chance to load. On top of that,…
Read More5 SEO Trends for 2018 and Beyond
Do your SEO strategies fail to attract traffic like they used to? Perhaps you’ve slipped down the SERP, and you can’t work out why? SEO trends have changed, and the last few years has seen some of the most significant shifts in the way that search engines assess your content. Have you heard of Google…
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