SEO
Why SEO is Essential for Small Business Growth
Creating a successful small business requires careful use of every available resource. It also requires you to make the most of current technologies, especially when it comes to marketing. Modern small businesses who want to stand out from the pack must use digital marketing to increase their visibility. 82 percent of customers conduct research online before…
Read MoreHalloween Marketing Tricks That Will Give You a Treat
Consumers are not the only ones who can receive treats at Halloween. Whatever your business, you can use tricks to deliver your message to a wider audience and increase sales. 1. Share the Halloween Spirit If you sell costumes, candy, or decorations, Halloween is easy. However, the majority of businesses provide products and services that…
Read MoreSeptember 2017 Social and SEO Update
Welcome to the social and SEO update for the month! Keyword Rankings in August Overall, we had a very positive month for customers’ keyword rankings! To give you an example of our success, we had 27 of 31 days where we saw more positive ranking movement than negative ranking movement. During the month of August,…
Read MoreHow To Test Your Website’s Mobile Usability With Google
For tips on how to test your website’s usability from a variety of mobile devices, follow these various directions below. How To Use Google Search Console To Test Your Website’s Mobile Usability Login to Google Search Console www.google.com/webmasters Click on your website (learn how to set up Google Search Console here if you haven’t done…
Read MoreBoost Your Online Sales: 5 Techniques That Work
We’re constantly being told that we can make a high income just from selling products in the comfort of our own home. However, the eCommerce industry is insanely competitive. You’ve probably seen the stats – 80% of eCommerce stores fail within the first 18 months. It’s a high number, and the truth is that without…
Read More4 Ways to Increase Profits From Your e-Commerce Site
Starting your own e-Commerce store has become easier than ever. Especially with the emergence of platforms like Shopify. But as a web entrepreneur, it’s imperative that you focus on marketing your business. If your store already has a loyal following who drive traffic to your stores, and make purchases, then great! But if you’re looking…
Read MoreThe State of VR and the Challenge for Marketers
By next year, Google will own 80% of the search market. As the world moves forward in technology, search terms will fall in line with voice commands and the way we view the internet is up to the imagination. From wearables – watches, glasses, contacts, and armbands – to holograms, we can only assume the…
Read MoreAugust 2017 SEO Update
In July we followed our typical trend of mostly positive movement. We saw consistent downward movement in our average ranking (which is what we want to see, because it shows the rank is getting closer to #1). We did see a few spikes which are believed to be algorithm updates. One of them was very…
Read MoreSEO and PR: Two Peas in a Pod
The more I read about the “latest SEO tips,” the more I feel like I’m reading about good, old-fashioned PR. Honestly, off-site SEO (link-building, content marketing, etc.) strategies sound more and more like digital PR and modern adaptations of PR strategies that have been used for decades. SEO and PR are increasingly overlapping marketing activities.…
Read MoreWhat Can Boostability Do That Others Can’t?
The SEO landscape is choc-o-block with agencies covering every industry, niche, and business type under the sun. The SEO industry is worth upwards of $65 billion and is continuing to grow. With this intense, competitive landscape of SEO agencies, choosing the right agency for your business is truly a daunting task. This is especially true…
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