SEO
What is BERT—Do I Need to Change My SEO Strategy?
This post was selected as one of the top digital marketing articles of the week by UpCity, a B2B ratings and review company for digital marketing agencies and other marketing service providers. 2019 saw many Google Search core algorithm updates and changes making huge waves in the digital marketing landscape. The largest of Google’s 2019 updates was the…
Read MoreHow to Rebrand Your B2B Company Without Losing Hard-Earned Rankings
Rebranding your B2B company, if done right, can help you revitalize your business, improve its visibility, and change your customer’s perception about your products or services. However, while all of that is true, rebranding can be pretty fickle. Not only will you have to come up with a brand new visual identity for your company,…
Read MoreGoogle Algorithm Updates Mean You Always Need to be on Your SEO Game
Did you know that Google updates its algorithm constantly? Sometimes a dozen times a day, or hundreds of times in a year. These updates are often minuscule and don’t really affect traffic to your website. However, at least once (but sometimes several times) a year, Google releases a broad update that can change up the…
Read MoreWhy SEO Is Well Worth the Wait
According to one Forbes article, even the best SEO strategy can take up to six months to start working. The keyword here is “start.” This often comes as a surprise to business owners who expect immediate results. In many of these instances, the business owner worked with black hat SEO specialists in the past. These people…
Read MoreOrganic Search 2019 Recap and 2020 Predictions
In conjunction with our first webinar of the new year, we’ve collected the SEO highlights from 2019 and our predictions for 2020. Here’s what we’ve found and where we believe we’re heading. To watch the webinar from January 15, click here. 2019 Recap: Algorithm Updates, Voice Search, and More With 2019 finished, we can…
Read More10 Mistakes You’re Probably Making in Your Link Building Strategy
Almost every good search engine optimization strategy involves some form of link building. Links from reputable websites act as votes in favor of your website’s authority. The more reputable the website the link comes from, the more that vote counts in your favor. In contrast, links from websites that are not reputable may harm your…
Read MoreWhat Is the Google Search Console and How To Use It To Boost Your Business
As a proactive business owner, you often find yourself looking for new tools to improve your company website. Over the years, you’ve probably spent thousands of dollars on software and apps that don’t always give you the return on investment you need. You might also feel wary of any app that promises no-cost services. Still,…
Read MoreWhat Are Alt and Meta Tags and Why Are They Important for SEO?
Marketing is a dynamic field in which to work. Strategies that do well today may get thrown out tomorrow. This may result from changes to how consumers shop, new technological advancements or updates to AI algorithms. These changes keep marketers on their feet. They also prompt business owners to work with marketing agencies that keep…
Read MoreWhy Should Digital Marketing Agencies Offer SEO in Their Product Lineups?
With the widespread accessibility of the internet, digital marketing has become more important than ever. Companies, especially small businesses, want a marketing partner that can help them take advantage of this online resource. That means providing search engine optimization services. Understandably, not every agency is comfortable selling SEO. After all, online content creation is a…
Read MoreWhat is Boutique SEO and How Does it Differ From Full-Service SEO?
When it comes to business, there’s a general feeling that bigger is better. This makes the appeal of a full service SEO partner an obvious one. Owners of businesses large and small often prefer to work with companies trusted to manage household names. This speaks to the expertise of the company and the strength of…
Read MoreHow Amazon Is Changing the Search Engine Game
Amazon and Google have a lot in common. They are both dominant in their flagship sectors through innovation and a penchant for taking risks. When they make changes in the market, many other businesses feel that shift. Competitors think of them as monopolies and loyal customers as top-notch service providers. If asked to name their…
Read MoreWhat’s the Difference Between Voice Search and Regular Search?
The way people make a voice search is different than regular Google searches. After all, humans talk differently when speaking versus typing. Instead of having to choose specific keywords, users can just ask normal questions. Modern search engines understand what they’re looking for and give them answers from trustworthy web pages. It’s important for online…
Read MoreWhat are Longtail Keywords?
Most people are familiar with the term “keywords.” This refers to specific words or terms you insert into your online content. The purpose of using such words is to help potential customers or clients discover your products and/or business. After all, if your intended audience can’t discover what you sell, they can’t buy it. But…
Read MoreWhen Is the Right Time To Focus on an SEO Strategy?
Digital marketing agencies must offer a website service, and knowing how and when to pair it with an SEO campaign is critical. Whether you’re working with a startup, an established local company or a virtual store, your clients’ customers need to find them. Search engine optimization is a vital component for connecting with an identified…
Read MoreWebsite Design Affects SEO. Here’s How.
When it comes to SEO, few people consider how design affects ranking. In fact, even when told that it does, it may not seem to make logical sense. After all, isn’t website SEO mostly about keywords? What could web design and SEO possibly have in common? How can they affect each other? Business owners who…
Read MoreHow To Tell the Difference Between Small Business and Enterprise SEO
A strong web presence is essential for success in today’s world. Your company’s website often makes the first impression on customers before you ever meet them in person. There are so many sites on the web, though. How do potential customers find your site? How can it compete with the larger sites of enterprise corporations…
Read MoreWhy Getting to Page One Matters
Online shopping is growing in popularity. By 2021, experts predict ecommerce sales will reach $4.5 trillion worldwide. When they want to find trendy clothes and top-rated restaurants, many people turn to Google search results. Google has about 3.5 billion searches every day and a massive 1.2 trillion searches annually! People looking for products lead to…
Read MoreHotline Bling: How SEO Helped SaaS Company Text Request Grow by 120%
One of the biggest complaints about the modern digital age is the refusal to answer the phone— in fact, nearly two thirds of Americans regularly dodge phone calls, even from people they know. But Text Request, a SaaS company based in Chattanooga, Tennessee, figured out how to solve that problem. The company wanted to spread…
Read MorePaid Search vs. SEO — Can PPC Hurt Your Campaign?
The best website traffic comes from organic searches, which results from good SEO. Search engine optimization helps websites to rank on the first page of search results for queries potential customers enter. Unfortunately, this does not happen overnight. It takes months and sometimes even years to make it to the top of the first page,…
Read MoreTitle Tags and Meta Descriptions: A Beginner’s Guide
This article was first published in May 2012, and last updated in February 2020. Did you know title tags and meta descriptions are the first thing people will read about your site when viewed in search results. Along with actual site content, the titles and descriptions of your pages play a major role in determining…
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