SEO
January 2022 SEO Update
A new year brings a new set of updates and trying to keep up with increasing volatility within the Google algorithm and how it impacts both mobile and desktop SERPs. January started the year with a handful of updates and changes to how it crawls pages. Take a look at what went down, and what…
Read MoreEcommerce Link Building
5 Most Effective Link Building Tactics to Boost Your ECommerce Rankings Link building is a critical part of ecommerce SEO because Google counts links as votes from other websites. That’s why links are a core ranking factor in Google’s search algorithm. Each time your ecommerce site earns a quality link (relevant and from an authoritative…
Read MoreWhat You Need to Know About Ranking on Other Search Engines Besides Google
At the moment, you have a handful of search engines now that do what dozens did when the internet first rose to power. Google still holds a majority of all search traffic. But Amazon and Youtube are now considered search engines in their own right, catering just to video or products. Microsoft’s Bing has taken…
Read MoreEcommerce SEO Mistakes That Hurt Your Website (And How to Fix Them)
In light of recent events, ecommerce has proven to be essential for consumers world-wide and the demand for online shopping has significantly increased. It’s predicted that total U.S. retail sales will increase 2.5% year-over-year in 2022 to $6.624 trillion and ecommerce sales will grow 16.1%. Ecommerce is a fast-paced and evolving industry with cutthroat competition.…
Read MoreHow Does SEO Location Targeting Work?
SEO location targeting is crucial for all businesses looking to attract customers from specific geographical areas. Over the years, search engines like Google have become better at optimizing results for specific locations based on where the user is searching from. Mobile searches tend to deliver results from close locations, while desktop searches often cover wider…
Read MoreHow to Convert Traffic into Leads
Since businesses started building websites, there’s been a question of how to turn website traffic into leads and sales. If they come to your website, in theory that means they’re interested in your business or product offering. Or at least it means they’re interested in learning more. It seems like a logical argument to make.…
Read MoreGoogle Page Experience Update for Desktop
This last week, Google announced a new report that’s committed to assess Page Experience criteria on the desktop version of web pages. On Twitter, Google announced: “To support the upcoming rollout of page experience ranking to desktop, Search Console now has a dedicated desktop section in its Page Experience report to help site owners understand…
Read MoreGoogle’s Biggest Algorithm Updates and What They Did for SEO
This article was first published on July 13th, 2020, and was last updated January 2022. Every year, Google handles over 40,000 searches every second. With billions of humans using the internet, what we search for and how we search on search engines continuously shifts and evolves. To keep up, Google also needs to evolve. The…
Read MoreHow to Craft a Business Case for Investing More in SEO in 2022
Search Engine Optimization is all about optimizing your content so that it organically ranks higher on the search engine results page. SEO involves things such as keyword research, link building, and working on building a user-friendly, fast website. Investing in SEO is one of the best ways to grow your company’s web presence, inbound traffic,…
Read MoreDecember 2021 SEO Update
The SEO landscape finished out 2021 much like the start of the year. With some planned updates and continued search volatility, many SEOs were happy to see 2021 end. Although, it doesn’t appear that the new year will change when it comes to continued regular updates from Google and continued fluctuations in search rankings. …
Read More(7 Tactics) How to Search for Competitors for Your SEO Campaign
Everyone wants to stay ahead of the competition. Whether it’s your favorite sports team, your next door neighbor whose house always looks perfect, or your business! Competition is a reality for everyone every single day. And It’s nearly the holy grail for us to know the secret of how to get ahead of your competition…
Read MoreOutsource Link Building: Should You Do It?
Link building is one of the most important parts of growing your SEO performance, but it’s difficult and time-consuming. This is why most companies choose to outsource link building efforts to professionals dedicated to achieving high-quality backlinks for their partners. This article will explain when businesses should and should not outsource backlinks, important factors to…
Read MoreHow to Define Your SEO Strategy to Align with the Google Algorithm
Do you see a decline in traffic lately? Or a significant change in page views, CTRs, or more over the metrics board. If yes! There is a chance your website is a casualty of a Google penalty. It may have been affected by a Google algorithm update, a manual penalty, or an algorithmic penalty. This…
Read MoreWhat Is A Lead Magnet?
It’s every business owner’s goal to get as many qualified leads as possible, but it can be difficult knowing where to start with so many strategies worth trying. In this article, we’re going to talk about one that’s proven to work – lead magnets. We’ll explain what this is and how to implement it, followed…
Read MoreGoogle 2021 Search Report
2021 was all about hardships, struggles, and the pain we experienced as individuals from the previous troublesome year. However, through all of the hardships, 2021 has taught us how to make a comeback. Through inspiration, staying strong, and building each other up, 2021 has brought lots of triumph and resilience around the globe. Google revealed…
Read More2021 SEO Recap and 2022 SEO Predictions
2021 was an unpredictable and highly volatile year for SEO. Since the start of the year, we have seen significant algorithm updates (many of which are unconfirmed) on a weekly basis. It took many by surprise considering how frequent and impactful these updates have been throughout the year. So much so that a study by…
Read More9 SEO Tools To Out Rank Your Competition (In 2022)
Most SEO tools promise to bring massive organic traffic to your site. However, an SEO tool is only effective if you’ve mastered the art of SEO. But still, you need a feature-rich tool that will bring your SEO side to life. Whether you’re looking for a backlinking, keyword research, technical SEO tool, or overly an…
Read More8 Less-Used Content Types Your Audience Craves in 2022
Today consumer marketers had to drastically change their content marketing plans because of the pandemic. But the significance of content is still growing as more and more people use digital channels for getting information than ever before. According to SemRush, 68% of content marketers want to maximize their marketing budgets by 2022. Despite the increase…
Read MoreUnderstanding Business SEO Aspects and Fundamentals
SEO has multiple complexities that for a newbie starting out in SEO can seem very daunting and overwhelming. Luckily, with the right direction and commitment to learning, SEO can become easier than meets the eye. It’s important to recognize that SEO is always updating, changing, and on-going, but the general idea behind it stays the…
Read MoreNovember 2021 SEO Update
As we’re nearing the end of the year, November brought another series of updates and major announcements that caused significant changes within the industry. And it doesn’t look like it’s slowing down moving into December! This past month has seen two large updates and 5 major announcements coming straight from the source, Google. Keep reading…
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