SEO
What Makes an SEO-Friendly Landing Page?
As people peruse internet pages, they navigate a lot of noise and distractions. Therefore, you need strategies that clearly communicate your value proposition to prevent your marketing campaigns from drowning in this chaotic landscape. An SEO-friendly landing page keeps your visitors focused on one campaign to increase conversions. This standalone web page is different from…
Read MoreSEO vs PPC Keyword Research: What’s the Difference?
This key difference between SEO and PPC has important implications for keyword intent. Let’s take a look at how SEO and PPC keyword research differs.
Read MoreHow Marketing Agencies Can Diversify by Reselling Services and Platforms
COVID-19 sparked a worldwide economic downturn, but it didn’t cause much long-term harm to marketing agencies. On the contrary – a combination of people spending more time online, plus more companies shifting to digital sales channels, prompted an uptick in demand for digital marketing services. As challenging as 2021 was for businesses overall, marketing agencies…
Read MoreShould I Invest in Content or Backlinks?
Determining what to focus on to improve your website’s ranking can be a challenging task. Many people are stuck between choosing content or link building. Each choice has its pros and cons and generates website traffic. However, you should evaluate your business needs and choose what benefits you most. Knowing what will be more useful…
Read MoreFebruary 2022 SEO Update
February saw a final rollout of the Page Experience Update and other suspected algorithm updates from Google. In addition, we saw changes to local search to make it easier for small businesses to improve their Google Business Profiles. February was an overall quieter month than we’ve seen in about a year. But that doesn’t mean…
Read MoreTop 7 B2B Marketing Strategy You Should Try In 2022
Marketing your business has become one of the essential tools for letting customers know about your products and services. It involves making advertisements for your brand to ensure that customers get attracted by the ad. This is important because if customers like the advertisements, they are also very likely to buy that product. Therefore, companies…
Read MoreGuidelines for How to Utilize an SEO-Friendly URL Structure Guidelines
This article was first published on March 3rd, 2021 and was last updated in March 2022. URLs are like coordinates helping you find where you’re needing to go on the huge map that is the internet. When you don’t have the exact idea or location on hand, it can be hard to navigate where you…
Read MoreCan SEO Work for Franchises? Local SEO Challenges & Opportunities
Disclaimer: This article was originally published in 2019 and was recently updated in March 2022 to reflect the latest, accurate information. A sometimes overlooked part of the small business community are those businesses that are part of a bigger franchise. These businesses contribute to their local communities in a very valuable way. Franchise businesses are…
Read MoreYouTube SEO: 6 Essential Practices to Optimize Your Video Search on YouTube
There are at least 500 hours of videos uploaded to YouTube every single minute. With the staggering number, it’s safe to say that the platform is the home of online videos. The good news here is that you can now have an endless choice for content you want to watch– every content you’re looking for…
Read MoreDoes Email Marketing Influence Your SEO Efforts?
From AI-based automation to hyperlocal marketing, new tactics are constantly popping up in the world of digital marketing. While these newer tools certainly hold potential, it’s imperative to pay attention to established marketing strategies. Just because there are recent advancements doesn’t mean tried and tested methods should be neglected. Did you know that there are…
Read MoreHow Did Local SEO Change in 2021?
SEO constantly changes and evolves to help improve user intent and help searchers find the best information. Especially focusing on local SEO, there are many elements and details that need to be considered and focused on updating. Local SEO on Google has changed a lot in the past few years (even months!) and it’s up…
Read MoreHow to Correct or Claim a Business Location on Google Maps
This article was first published on Sep 28, 2015 and last updated to reflect the most up-to-date information in February 2022. Note: Some content in this post may be out of date, you can see a more comprehensive and updated version of this post here. “How do I correct or claim my Google Maps…
Read MoreWhy Link Building is Crucial to the SEO Process
This article was originally published on September 21st, 2020, and was last updated February 2022. Did you know, link building is one of the most important factors crucial to the SEO process? When it’s done right, a good link building campaign helps improve your content’s rankings and can build brand awareness. However, when it’s done…
Read MoreContent Marketing Trends To Watch Out For In 2022
The digital marketing landscape has witnessed a variety of changes and new trends in the last couple of years. With the arrival of the pandemic and shutting down of markets and outdoor life in general, the digital landscape gained more prominence and became an inseparable part of lives all around the world. The increased dependence…
Read MoreTop 10 Ways SEO Copywriting Increases Traffic to Your Website
Increasing website traffic is one of the top goals of any marketing team. To achieve this feat, businesses must create quality content optimized with the right keywords and answers for the audience. Each company has unique copywriting needs, and marketers use various strategies to achieve set objectives. This piece reviews the top 10 ways SEO…
Read MoreWhat is “User Intent” for Your Website?
Before search engines discovered optimization, the internet was like a hangry mass of people trying to break into a Walmart on Black Friday: tired, impatient, and hoping to get what they came for so the criminal charges would be worth it. With what seemed like an infinite amount of space, people raced to put anything…
Read MoreBest Link Building Tools to Use in 2022
For years now, link building has solidified itself as a significant factor that can help you dominate your industry and rank high on search engines. But if you think the rules have remained the same since then, it’s best to reconsider your position. Back in the day, it was still the gold standard to acquire…
Read MoreHow Do I Stay Ahead of All These Search Engine Changes?
This article has been updated most recently in February 2022. Search engines are always evolving and are constantly changing. As a website owner, it can be frustrating that the primary channel for new customers is always changing the rules on you. Just when you think you have it figured out, they snap their fingers and…
Read MoreHow to Scale Your Digital Marketing Agency
This article was first published on June 21st, 2021, and was last updated in February 2022. Often in business, you hear the term “scalable”. It can apply to a business model or it could also mean how a business grows. Scalable can refer to a product or to a relationship with a partner or vendor.…
Read MoreJanuary 2022 SEO Update
A new year brings a new set of updates and trying to keep up with increasing volatility within the Google algorithm and how it impacts both mobile and desktop SERPs. January started the year with a handful of updates and changes to how it crawls pages. Take a look at what went down, and what…
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