SEO
2022 Digital Trends Report – Expert Predictions You Need to Succeed
After a year of changing consumer and business dynamics, 2022 is shaping up to be a unique year for marketers. In this article, we talk with CEOs, thought leaders, and industry experts about trends for marketing and business that they think will shape out 2022. Read through the list as you shape out your 2022…
Read MoreHow Natural Language Processing (NLP) Is Transforming SEO
The way we implement SEO is constantly adjusting to keep up with how the search engine algorithms work. If you want your website to rank high or keep it there, you need to understand a bit about Natural Language Processing, often referred to as NLP. Natural Language Processing uses great amounts of data to run statistical…
Read More5 SEO Tools for WordPress Site That Small Businesses Should Adopt
WordPress is a widely used Content Management System (CMS) that powers 40% of all websites. It is an open-source CMS, meaning it is free for anybody to use while the global community of developers keeps updating it. As a small business, you can move the website to WordPress from another platform and start leveraging quality…
Read MoreGoogle Announced November 2021 Algorithm Update
In this season of giving, Google is serving up yet another update that’s set to change the search landscape after a historically volatile year. This time it’s with a Core Update announced on November 17th. Later today, we are releasing a broad core update, as we do several times per year. It is called the…
Read More15 Content Marketing Tools You Can’t Live Without
Whether you are an experienced marketer or just getting started with content marketing, you are going to find this list of the best content marketing tools extremely useful. Content marketing involves strategic distribution of your content. The good news is that there are a number of tools available that will help you in building your…
Read MoreWhat is Social Bookmarking and How Does it Relate to SEO?
Social bookmarking started out as a way for business owners and SEO companies to drive traffic to their websites. While the basic concept of bookmarking is still the same, how it’s done has evolved quite a bit. The way Google search engine spiders view social bookmarking links has changed, and poorly done bookmarking can destroy…
Read MoreDo Hashtags Affect SEO?
This article was first published July 1st, 2019. It was most recently updated November 2021. People often ask “do hashtags affect SEO?” or “are hashtags good for SEO?” As popular as hashtags have become, they’re so much more than just a pop culture phenomenon. They began as a way of organizing conversation topics on social…
Read More12 Reasons Why SEO Doesn’t Work & Fails
SEO is one of the most popular digital marketing services for a reason. It can bring you significant traffic and customers for months and years to come. But what happens if it feels like your SEO is failing? Or that you’re not getting the results you want from it? There are a number of reasons…
Read MoreHow to Make Images SEO Friendly
If you’re like most people, you add a photo to your site by uploading a stock photo from your backend to your webpage. The problem with this approach is that it bogs down your site and makes it sluggish. Most importantly, failure to use tried and tested image optimization techniques could significantly limit your website’s…
Read MorePropel Your Business Forward: Top SEO Tips for New Businesses
Congratulations on starting your new business! No doubt it took a lot of dedication, but you still need to put in some hard work to solidify your presence. Sure, it’s still essential to establish a brick-and-mortar presence for your business, but these days, it’s your online presence that carries a lot of weight. This is…
Read MoreOctober 2021 SEO Update
Another month, another update – this is the recurring theme for 2021 in the world of SEO! October has experienced some major changes. From five (unconfirmed) algorithm updates and Google conducting some local search tests to changes being made to the Search Quality Raters Guidelines, October was a month full of changes and volatility. We’re…
Read MoreGoogle Makes Changes Ahead of Holiday Season
As we’re fully into Quarter 4 of 2021, and the year of volatility when it comes to search rankings continues. Just a couple days into November and Google already has another Spam Update rolling out, and has changed up Google My Business to be called just your Business Profile. Both these changes will have a…
Read MoreCan You Make Money with SEO?
SEO is one of the most beneficial digital aspects your business can be continually working on. Without utilizing SEO, your business can miss out on opportunities of gaining high organic traffic, visitors coming to your site, and increased revenue. While SEO helps to grow your business’ online presence, it’s important to recognize that results don’t…
Read MoreGoogle Search Analytics API Updates
Google Search Console Performance reports help your business understand your website and know how it’s performing. Along with these reports, Google Analytics API can also play an important role in pulling data from different areas of Google. After many requests from the industry and its users, Google is finally providing expanded support, data, and capabilities…
Read MoreBlack Friday Ecommerce Strategy SEO Checklist for Your Small Business
Black Friday is the day that kicks off the holiday shopping extravaganza with its tremendous discounts and deals. Many retailers find that taking advantage of sales events like Black Friday tremendously boosts their sales. Cyber Monday is an ‘extension’ of Black Friday, created to allow sellers to make more sales. Until recently, the Black Friday…
Read More6 Key Takeaways of Google’s Search Quality Rater Guidelines
When you search online, chances are, you’ll turn to Google to help you. Many would deem Google as their ‘best friend’ as it furnishes them with just about anything they want to find and, best of all, on-demand. Therefore, it is not surprising that Google dominates the search engine market. To further drive this home,…
Read More10 Ways to Increase Page Views in WordPress
This article was first published on Mar 14, 2017, and last updated in October 2021. As a WordPress site owner, you always worry about how to encourage web visitors to stay on your site longer. Whether you are an experienced user or just a beginner, make sure you give your potential visitors a rich and seamless…
Read More7 Tips On How to Repurpose Content for Your Business
Every content producer is aware of the importance of repurposing their material. Content repurposing to reach a larger audience is a fantastic concept. Many people are so preoccupied with cranking out new material that we fail to appreciate what we have previously accomplished. Your blog post, YouTube channel, or other digital assets may be complete…
Read MoreHow Can Guest Posting Effectively Boost Your SEO?
Suppose you are a new blogger and you do not get many readers; it means you have to work on many things. This happens at the start often. If you can’t get many readers, it means there is a problem with your content or SEO. Content problems can only be solved by working hard and…
Read MoreWhat are Google’s Search Quality Rater Guidelines?
This article was originally published on May 21st, 2020. The article has been updated since. Google’s Search Quality Rater Guidelines most recent update was on October 19th, 2021. It’s no secret that Google owns the lion’s share of search traffic on the internet. In fact, there are 5.6 billion Google searches every single day. That…
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