Digital Marketing Industry News

The Big Impact of Google for Small Business

Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in.

Digital Marketing Industry News SEO

All the Major Google Algorithm Updates and How They Impact Your Business

Search engine optimization isn’t a one-and-done deal. To keep your rankings high, you need to refresh your content and refine your strategy on a regular

Digital Marketing Industry News

LSA Study Shows That Consumers Trust Search Engines More Than Any Other Source

The LSA just released its 2018 Local Media Tracking study — and the findings are great news for any business using digital marketing. Working with

Digital Marketing Industry News

The Impact of Cryptocurrencies on Small Businesses

New developments in the world of finance almost always affect commerce, and the same can usually be said for technology. As such, cryptocurrencies have the

AI, Chatbots and Consumers: "Alexa, What Does This Mean for Business?"
Digital Marketing Industry News

AI, Chatbots and Consumers: “Alexa, What Does This Mean for Business?”

Through the development of websites, apps, and smart devices, we now find ourselves in a digital age where uttering the words, “OK Google”, “Hey Siri”

People holding sparklers on the beach
Digital Marketing Industry News

How to Compete with Big Companies on Black Friday

This article was first published on November 3, 2017, and last updated in November 2019. We’ve all seen them, either in real life or in

Digital Marketing Industry News

How to Leverage AI for Your Business

This article was first published on Aug 1, 2017, and last updated in February 2020. Artificial intelligence (AI) surrounds us everyday, whether we realize it

Breaking News: Major Changes To Google Keywords
Digital Marketing Industry News SEO

Major Changes To Google Keywords

In the summer of 2016, Google announced that it would be showing ranges for Search Volume rather than detailed numbers. Just recently, these changes have