Industry News
Google Year in Search: Top Searches for America and Germany
The Google Year in Search feature allows you to browse popular search topics from selected window of time. We’ve already covered the 2019 creme of the crop for digital marketing and SEO (read it here), but decided to close out the year with one more post. Boostability’s the world-wide leader in white label SEO services,…
Read MoreHow Reputation Management Keeps Small Businesses Ahead of the Competition
The age-old adage of “Good things come in small packages” can seem incredibly trite to the average small business. The term itself seems to suggest a lack of something. To be fair, having a smaller budget, less available time, or a bare-bones staff (or a combination, or all three) can seem hurdles too high to…
Read MoreMobile First Index: One Year Later
The World Wide Web revolutionized the way people shop, consume media and interact with friends and loved ones. As cell phones became smartphones, users could access data from anywhere at any time with just a few taps. No longer were people tied to a desk and stuck in front of a monitor. They were free…
Read MoreGive My Regards to Broadway… and Yext Onward19, too!
The iconic Theater District in the center of midtown Manhattan, New York City was the perfect backdrop for Yext’s annual tech conference called Onward. Like the neighborhood in which it was held, the conference was vibrant, fast paced, and crackling with excitement. As the Partner Marketing Manager for Boostability, my job at Yext Onward19 was…
Read MoreThe Latest in Google Search News
Many businesses spend a significant amount of time figuring out how to gain greater visibility in Google Search. This can be challenging since Google updates its search systems often and unexpectedly. Just when you think you have their algorithm figured out, they change things up. While this can be frustrating, it’s important not to get…
Read MoreClosing Out 2019 on Top: A Boostability Webinar
On November 6, we shared a webinar about the most important digital marketing tools to utilize as the year comes to an end. Curtis Warren, Lead Acquisition Manager here at Boostability, shared a lot of tips for businesses who want to take advantage of the holiday shopping season. With 7 years of digital marketing experience,…
Read MoreThe September 2019 Google Core Algorithm Update
The latest 2019 Google update began rolling out on September 24th. When it comes to search engine optimization, keeping up with any new Google algorithm update is a big part of the job. Updates change the way search engines calculate high-quality results. This, in turn, affects where webpages rank for search queries. It also affects…
Read MoreBoostability Webinar on Featured Snippets
On September 11, Mike Marsh, Boostability’s SEO manager, co-hosted a webinar about featured snippets. Mike leads the SEO campaigns for Boostability as an entity, helping guide the content team to create materials deemed important by clients, consumers, and search engines alike. He was joined by Brady Amerson, who leads the implementation team in their Orem…
Read MoreUtah DMC 2019 | The Marketing Team’s Take
The Boostability marketing team attended the 2019 Utah Digital Marketing Collective (DMC) Conference at the end of August. They got the lowdown on new innovations in the industry and ways to revolutionize the way their position functions on our team. Here’s a quick recap of each team member’s favorite part. Tommy Le, Project Manager Michael…
Read MoreThe Big Impact of Google for Small Business
Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in. Small businesses distinguish themselves even in larger cities, where competition is stiff. How so? They provide an escape from the often-formulaic experience of doing businesses with household names. Google then…
Read MoreAll the Major Google Algorithm Updates and How They Impact Your Business
Search engine optimization isn’t a one-and-done deal. To keep your rankings high, you need to refresh your content and refine your strategy on a regular basis. Why? Because a Google algorithm update can drastically affect your SEO in the blink of an eye. Before you get out the pitchforks, it’s important to note that Google…
Read MoreLSA Study Shows That Consumers Trust Search Engines More Than Any Other Source
The LSA just released its 2018 Local Media Tracking study — and the findings are great news for any business using digital marketing. Working with Burke, the LSA conducted a survey of 8,000 participants in the U.S., asking them questions about how they view and consume media when researching and purchasing. The survey covered areas…
Read MoreThe Impact of Cryptocurrencies on Small Businesses
New developments in the world of finance almost always affect commerce, and the same can usually be said for technology. As such, cryptocurrencies have the potential to introduce major changes to the way small businesses work. However, cryptos are still relatively new and many small business owners do not yet fully understand them. If you…
Read MoreAI, Chatbots and Consumers: “Alexa, What Does This Mean for Business?”
Through the development of websites, apps, and smart devices, we now find ourselves in a digital age where uttering the words, “OK Google”, “Hey Siri” and “Alexa…” are more expected than they are unusual. We can literally watch someone speak to an inanimate object and ask it where they should eat dinner, then have it…
Read MoreHow to Leverage AI for Your Business
This article was first published on Aug 1, 2017, and last updated in February 2020. Artificial intelligence (AI) surrounds us everyday, whether we realize it or not. Many sites use AI for business purposes by having chat bots working as customer support representatives. Banks use it to help with lightning-fast fraud detection, video games like…
Read MoreMajor Changes To Google Keywords
In the summer of 2016, Google announced that it would be showing ranges for Search Volume rather than detailed numbers. Just recently, these changes have shown up in various reporting systems including our own. As of this week, Boostability’s own tracking system was able to pick up on actual changes. As of September 15, 2016,…
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