Industry News
Resources to Boost Up Your Small Business Saturday
Small Business Saturday is filled with cheer and excitement for businesses of all sizes. The approaching holiday season has so many of us planning our marketing strategies on how to end the year with a high note with building a successful online presence. Small businesses in particular. Since helping small businesses are our passion here…
Read More2020 SEO Trends – Secrets to Year End Success
It’s likely that we’ve all seen the meme around social media that says that in 2015, NONE of us guessed right in what we would be doing in 5 years. For both good and for bad, 2020 has left an impression on all of us. And as we head into the holiday season and end…
Read MoreGoogle Could Have New Competition: Apple Testing New Search Crawler
Exciting news emerging in the world of search. Apple has finally confirmed their own web crawler that they call Applebot. It could signal that they’re getting ready to compete with Google in the realm of search engines. Apple says that their products like Siri and Spotlight Suggestions already use Applebot. And Apple is one of…
Read MoreGoogle Search, Analytics and Indexing Update OCT 2020
Google Search has been very busy with updates in October and we here at Boostability wanted to share some highlights and opinions on the exciting news! To start off, Google shared a video on what they’ve done to their algorithm in 2020. Here it is: Some of the highlights from this video can be read…
Read MoreGoogle Ads Limiting Search Term Reporting
As you know here at Boostability, we talk a lot about SEO. It’s our bread and butter. On our blog, we talk a lot more about how to help your digital presence grow. Most of it is through SEO and digital marketing. So when Google releases an update, we like to make sure to keep…
Read MoreLearn Digital With Google – Helping SMBs During COVID
In an ever changing digital environment, it can be difficult to learn or update yourself on what’s currently in use or common. There’s always resources, classes, webinars, blogs, etc., that you can learn about different areas. And especially in 2020, people want to expand their knowledge and skill set. Google has taken it on themselves…
Read MoreGoogle Search Update | August 10th Glitch
Google updates their algorithm hundreds of times each year with only a few being big enough to be named or even announced by Google themselves. When we in the search realm see major shifts in traffic we dive into a checklist for our clients. This looks like an “algorithm watch mode” where we wait for…
Read More3 Ways You Can Win At PPC in 2020
2020 has thrown us more curveballs than we could ever swing at. A global pandemic forced thousands of people out of work. Businesses closed their doors during a quarantine. Many shoppers transitioned away from brick-and-mortar locations and relied on online retailers. The list goes on and on. We can say the in the PPC advertising…
Read MoreNew Google Image Search Feature: Fact Check
Google, in an effort to clean up false information, has included fact check within their image search function. They announced this with a blog post and tweet from their SearchLiason. “Starting today, we are surfacing fact check information in Google Images globally to help people navigate these issues and make more informed judgments about what…
Read MoreLeadership in the Time of COVID-19
In the midst of the COVID-19 pandemic, software powerhouse company Salesforce hosted a webinar featuring one of my favorite humans on the planet, research professor, public speaker, and New York Times bestselling author Brené Brown. Brown has spent the last two decades of her career studying leadership, courage, vulnerability, shame, and empathy. She has authored…
Read MoreWhat You Need to Know About the May 2020 Core Algorithm Update
At the beginning of this month, Google released its latest core algorithm update. This marks the second of its kind so far in 2020. The other algorithm update dropped in January of 2020 and our coverage can be found here. Google’s @searchliaison twitter account announced the latest update on May 4th 2020. The official announcement…
Read MoreThe Role of Big Tech in COVID-19
It’s no secret that we live in a connected world. Technology literally changes by the day. We can now talk and communicate in ways that we’ve never had the opportunity before in history. The world has come together in the fight against COVID-19. And technology is also helping to create solutions to help us beat…
Read MoreDealing with Coronavirus: An SMB Marketer’s Guide
A few months ago, who could have expected the current situation? We’re living through a global pandemic. Hundreds of thousands of people have been infected with this novel coronavirus. Tens of thousands have died. And it’s not going to stop soon. Even if you haven’t caught COVID-19, you’ve almost certainly been affected by it in…
Read MoreHow the CARES Act Helps Small Businesses
At Boostability, we are committed to helping small businesses succeed online. Everything we do, every single day, is geared towards helping our small business clients, which are the backbones of economies. At this time of uncertainty surrounding the market and the COVID-19 pandemic, we’re providing valuable resources to help businesses navigate this time and come…
Read MoreGoogle My Business Impacted by COVID-19
Google announced limited functionality of Google My Business profiles because of the COVID-19 pandemic. With so much uncertainty surrounding business and the economy, it’s an unprecedented situation that is hard to prepare for. Google has placed an increased focus on the quality and reliability of information on Search and Maps, while acknowledging some limited response…
Read MoreSilicon Slopes Tech Summit: The Marketing Team’s Take
Header image provided by Nasdaq. At the end of January, the marketing team here at Boostability had the opportunity to attend the 2020 Silicon Slopes Tech Summit in Utah. We were inspired by keynote speakers like Mark Zuckerberg and learned so much from the other top Utah tech companies that were in attendance. Here are…
Read MoreBoostability at Silicon Slopes Tech Summit 2020: The General Session Summaries
Boostability attended the event as a bronze sponsor. Here’s the top-level highlights from the general sessions. A big public thank you to our sponsor @Boostability! #SSTS20 #SiliconSlopes pic.twitter.com/gQFzlHxE32 — Silicon Slopes (@siliconslopes) January 29, 2020 General Session | Day 1 | Learn. Connect. Serve. Ryan Smith, Qualtrics & Josh James, Domo The first day of…
Read MoreCreating Communities and Fostering Connection: Mark Zuckerberg at the 2020 Silicon Slopes Tech Summit
As Mark Zuckerberg finished his highly-anticipated keynote address at the 2020 Silicon Slopes Tech Summit in Salt Lake City, Utah, I was reminded of a novel by E.M Forster. His book Howard’s End begins with an epigraph that reads, “Only connect.” This simple two-word phrase seems especially applicable to Zuckerberg’s own remarks, which featured the…
Read MoreOrganic Search 2019 Recap and 2020 Predictions
In conjunction with our first webinar of the new year, we’ve collected the SEO highlights from 2019 and our predictions for 2020. Here’s what we’ve found and where we believe we’re heading. To watch the webinar from January 15, click here. 2019 Recap: Algorithm Updates, Voice Search, and More With 2019 finished, we can…
Read MorePrivacy in 2020: How Your Marketing Strategy Needs To Change
In the digital world, there is little room for privacy. Several countries and just two U.S. states have since stepped forward with privacy laws they believe could provide the solution. These laws help restrain companies from mining data and selling people’s personal information. These laws also allow people to choose how companies collect and use…
Read More