Industry News
November 2021 SEO Update
As we’re nearing the end of the year, November brought another series of updates and major announcements that caused significant changes within the industry. And it doesn’t look like it’s slowing down moving into December! This past month has seen two large updates and 5 major announcements coming straight from the source, Google. Keep reading…
Read More2022 Digital Trends Report – Expert Predictions You Need to Succeed
After a year of changing consumer and business dynamics, 2022 is shaping up to be a unique year for marketers. In this article, we talk with CEOs, thought leaders, and industry experts about trends for marketing and business that they think will shape out 2022. Read through the list as you shape out your 2022…
Read MoreGoogle Announced November 2021 Algorithm Update
In this season of giving, Google is serving up yet another update that’s set to change the search landscape after a historically volatile year. This time it’s with a Core Update announced on November 17th. Later today, we are releasing a broad core update, as we do several times per year. It is called the…
Read MoreOctober 2021 SEO Update
Another month, another update – this is the recurring theme for 2021 in the world of SEO! October has experienced some major changes. From five (unconfirmed) algorithm updates and Google conducting some local search tests to changes being made to the Search Quality Raters Guidelines, October was a month full of changes and volatility. We’re…
Read MoreGoogle Makes Changes Ahead of Holiday Season
As we’re fully into Quarter 4 of 2021, and the year of volatility when it comes to search rankings continues. Just a couple days into November and Google already has another Spam Update rolling out, and has changed up Google My Business to be called just your Business Profile. Both these changes will have a…
Read MoreGoogle Launches Continuous Scrolling for Mobile Search
Google made a major change to the mobile search experience, rolling out across the United States. Instead of having to click to page 2, Google has changed the mobile search to just continuously scroll and automatically load more results.
Read MoreSeptember 2021 SEO Update
The world of search and SEO is in a state of constant and rapid change. This year, Google has released over 50 confirmed and unconfirmed updates that have dramatically shaken up rankings across the board. As we head into the final quarter of 2021, there are many important SEO updates that every business with a…
Read MoreGoogle Outlines Best Practices for eCommerce SEO
The biggest challenge with any e-commerce site is just being discovered. But once a customer has confidence in an e-commerce store, they’re much more likely to shop there over and over. Google has published a rare look behind the curtain and listed best practices for e-commerce sites to rank on their platform. And this article will go over how you can do that for your business website.
Read MorePassage Indexing: Learn About Google New Algorithm
Since its inception, Google has been implementing various strategies to create better relevancy and context in the search results. The search engine giant often introduces new algorithm updates to support these strategies. Keeping up with these latest algorithm updates improves your search experience and helps you find the right information within a fraction of a…
Read MoreGoogle Releasing a Flurry of Core Algorithm Updates: What You Need to Know
To say it’s been a busy summer for Google would be an understatement. We’ve seen a huge release of Core Algorithm updates in the past few weeks, with the latest July Core Update rolling out starting July 1st. Though we won’t know the full effects of all these algorithm updates until later this summer, we’re…
Read MoreGoogle Releasing June 2021 Core Update
Google is at it again, keeping everyone on their toes with a new update impacting search results. They’re calling it the June 2021 Core Update. This in addition to the long-awaited Page Experience Update, also coming this month. On June 2nd, Google tweeted about the update saying it would start to roll out today and…
Read MoreGoogle Previews New MUM Technology
There’s a lot of talk right now in the search community around MUM. Google’s new technology debuted yesterday during Google I/O. MUM stands for Multitask Unified Model, and it’s several steps beyond BERT that debuted in 2019. In fact, Google says it’s 1000 times more powerful than BERT. This means relevant and conversational content will…
Read MoreGoogle Delays Page Experience Update Rollout
After nearly a year of speculation around Google’s May 2020 algorithm updated dubbed the Page Experience Update, Google announced it will delay the rollout of the update for another month until June. In an announcement, Google Developers said that the Page Experience Update will begin to take effect in mid-June 2021 and take its full…
Read MoreGoogle Algorithm Update: Page Experience & Core Web Vitals [June 2021]
Last Updated 4/19/21. Google released an announcement on April 19, 2021 that the Page Experience Update will be postponed until June. There will be a gradual roll-out starting mid-June and is expected to fully roll-out by the end of August. Update: Google announced that Safe Browsing has been removed as a ranking factor signal for…
Read MoreWhat Qualifies as Duplicate Content?
When writing content for your website, or for resources such as your blog, the goal is to produce evergreen content for your viewers. Depending on your industry, sometimes it can be hard to come up with new ideas for content. While it’s okay to draw ideas from past posts, duplicating your content is never the…
Read MoreGoogle Helping You Learn More About Where Your Results Come From
In a surprise announcement today, Google is changing up the user interface and providing more information into the websites displayed in the search results. Rolling out immediately, you’ll see a small menu icon next to almost every SERP that will tell you exactly where the information comes from. Google says this new tool is an…
Read MoreSearch Sessions – 2021 Digital Trends You Need to Know
The first Search Session of 2021 was full of great information for small and medium sized businesses to implement into their strategies in the new year! Boostability’s VP of Marketing Amanda Price, Director of Content Kristine Pratt, and Director of SEO Colton Miller broke down key SEO, business and marketing trends you need to know…
Read More2021 Digital Trend Report – 15 Expert Predictions for the New Year
Are you prepared for growth in 2021? In this article, 15 CEOs, thought leaders, and experts share their 2021 business and marketing trend predictions so you can prepare your business and marketing plans for the new year. 2021 Business and Marketing Digital Trends The COVID-19 pandemic has changed the way businesses operate, how employees work,…
Read MoreGoogle 2020 Search Report
As difficult and unexpected 2020 turned out to be, we can always look back at the good and the bad in an unforgettable year. A week ago, Google released it’s 2020 Year in Search report that showed all of our individual curiosities of ‘why’ and ‘what’ we searched in the year 2020. The list contains…
Read MoreWhat You Need To Know About Google’s December 2020 Core Update
Google announced the morning of December 3rd, that a new core algorithm was going to be released. They’re calling this new update the ‘December 2020 Core Update’ which is in line with the last few public algorithm updates. In the announcement, Google added this update is no different from any other core algorithm update released…
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