Digital Marketing
How Boostability Anticipates & Reports on the Penguin 3.0 Update
Hey there Boosters! It has been almost two months since Penguin 3.0 started rolling out, and it seems like a great time to review this historic update and provide a summary of what has occurred. Review of the Penguin Algorithm Update: First, let’s quickly review what the Penguin Algorithm Update is designed to do. Penguin…
Read MoreHow SEO & Customer Service Go Hand-in-Hand
Customer Importance When it comes to SEO, we know that improving a company’s online presence is a long-term investment. It isn’t always easy to have patience with a campaign, especially in competitive markets. Tweet This That is why it is essential we understand customer importance and its relationship to the SEO process. Keeping a customer…
Read MoreHow to Place Your Keywords Like a Boss and Improve Onsite Content Rankings
Unless you’ve been living under a rock for the past few years, you know that today’s businesses live or die by the click of a mouse or a verbal question to Siri. And keywords are the common denominator in both instances. Well-chosen keywords and phrases answer basic customer questions: Where’s the nearest dentist? What’s the…
Read MoreThe Online Marketing Trifecta: Web, Content, & Social Media
Business owners peruse the internet, coming across web page after web page of regurgitated information boasting buzzwords like creative content and quality leads without any real explanation as to what these words mean to them, or better yet, how to buzz through these buzzwords with great success. As a small business owner interested in driving…
Read More5 Lies Shady Lead Generation Companies Tell Their Clients
Lead generation is a different process than closing a sale. The ability to find new potential customers for your business is invaluable to keep your business running, but it’s difficult to ensure you’re doing it properly. You could also outsource to a lead generation company to do the finding for you. However, since lead generation…
Read MoreReviewing Website Ranking Account Trends
Website Ranking Trends and Fluctuation When reviewing organic success it is paramount to pair rankings and analytics together. This is more crucial than ever given the intelligence of search engines now days. With over 2.5 quintillion (1018) bytes of data produced daily. There has never been a bigger data set for search engines at their…
Read MoreHow to Get Rid of a Google Penalty Once and for All
Uh-oh. You’ve hired a sub-par small business SEO company or you’ve used old SEO tactics and now you’re the recipient of a Google penalty . Is there any way to recover from a Google penalty or are you doomed to be on Google’s bad side for the rest of time? Don’t worry – this banishment…
Read MoreTo Have or Have Not: How Exact Match Domain Affects Your Rankings
Do a little research on exact match domains (EMD)—also called keyword domains—and you’ll soon notice a lot of conflicting opinions. Some SEO bloggers insist they’re on their way out; others say they’re still important for top SERP rankings. If you’re unfamiliar with exact match domains, or EMD, as we’ll call them for convenience here, let’s…
Read More4 Ways You’ll Definitely Get a Linking Penalty
When it comes to linking, you’re probably aware of most of the rules. Still, many of you are practicing linking habits that are common and that you may think are harmless, when in reality these practices may be hurting your rankings. Make sure you aren’t committing these four linking sins and you should be protected…
Read MoreUnderstanding Site Conversion Paths as a Customer
It’s all too often that I hear how disappointed a customer is with Organic SEO. When I begin to dive deeper I find that their rankings are good and that their organic traffic is increasing. So then the golden question becomes “what is there to complain about?” The response traditionally given is something to the…
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