Digital Marketing
What to Take into Account When Choosing Keywords
Most people know that Google and other search engines use keywords to help users find exactly what they’re searching for. What they don’t know is how to choose the keywords that will help users and help their businesses make a profit. There’s a lot of competition on the internet for keyword rankings on search engines.…
Read MoreDon’t Fall Off the Map: How to Ensure Local Customers Find You From Their Phones
You have one goal with your SEO campaign. You want people to find your business online. But what about the people who need to find you in the real world? What about those who are driving around town looking for a good place to eat lunch or need to pick up a gift on the…
Read MoreSize Does Matter: What You Need to Know About Short- and Long-Tail Keywords
Small businesses flourish in the United States. According to the U.S. Census Bureau’s recent statistics, 27.9 million of these companies dot the country. Tweet This New entrepreneurs appear on the scene every year who insist that their product or service will revolutionize their industry. However, new businesses have only a 50% chance at survival within…
Read MoreContent Marketing Plays Just In Time For The Super Bowl
Sometimes ideas for content creation come easily. When your company is about to launch an exciting new product, you detail all the possible uses for your company’s revolutionary hoverboard. When the newest installment of your favorite film series comes out, you simply can’t resist explaining how your product or service relates to Star Wars. But…
Read More4 New Year’s Resolutions Your Business Should Be Making
At the beginning of 2014, the most common New Year’s resolutions included getting into shape, reading more, spending more time with loved ones, and being more social. Those are all brilliant goals and I think each of us could merit from incorporating these goals into our lives, but how can we make New Year’s resolutions…
Read MoreBoostability Participates in Sub For Santa
Boostability was again able to be a part of the Sub For Santa Program, through the United Way of Utah County. United Way of Utah County helps thousands of families and children each year: “Last year, over 5,100 children and 1,200 families were served by generous community sponsors through Sub For Santa.” This year, several…
Read MoreDon’t Miss These Top Holiday Marketing Campaigns
Consider the holidays a ramp up to Super Bowl season as several big-name companies compete for the most memorable holiday commercials and active holiday marketing campaigns. Who can forget last year’s KMart Jing Bells commercial or the annual march of Clydesdale horses romping through the snow? These commercials go down in holiday marketing history, right…
Read MoreThese Holiday Statistics Might Surprise You [Infographic]
2014 Holiday Shopping Statistics Overall, commerce is predicted to grow 16.6% this holiday Tweet This 23.7% of this year’s total retail sales will be ecommerce driven in the USTweet This 33% of holiday sales this year will happen on a Mobile deviceTweet This Almost 95% of shoppers are compelled to buy because of a saleTweet…
Read MoreSurviving the Holidays: A metaphoric way to prepare your website for the holidays
Preparation When it comes to surviving the holidays there is a secret to keeping your cool and coming out ahead. The simple step to keep your holidays happy is preparation. There is no greater feeling than being stress free and enjoying your time with family and friends. This is especially true if you own a…
Read MoreTop 3 Things You Should Do To Market Your Business Over The Holidays
Hopefully you get to step away from your desk for a much-deserved little break this holiday season and spend some time with family and friends. However, just because it is the holiday season doesn’t mean that your business and the business world stops. In fact, quite the opposite – the holidays are the busiest time…
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