Digital Marketing
WIE BEEINFLUSSEN IFRAMES MEINE BOUNCE-RATE?
Sie haben eine Menge unternommen, damit Ihre Webseite für Ihre Zielgruppe zugänglicher wird. Sie haben die SEO-Praktiken Ihrer Seite verbessert, visuelle Inhalte hinzugefügt und auf Ihrer gesamten Webseite Ziel-Keywords implementiert. Aber als Sie sich die Analyse Ihrer Seite angeschaut haben, haben Sie vielleicht festgestellt, dass die Bounce-Rate (die Absprungrate) höher, als Ihnen lieb ist. Fragen…
Read MoreDo You Want to Play Deductions? 5 Quotes From Sherlock That Teach Good SEO Practices
Sherlock has become an international phenomenon, so it comes as no surprise that many people are burning with Sherlock fever—especially with the New Year’s special just around the corner. From T-shirts and mugs to paintings and other memorabilia, the show’s fans have found many ways to incorporate the best parts of Sherlock into their everyday…
Read More9 Ways Online Marketing Will Change in 2016
In 1993, web publisher Global Network Navigator sold the first online ad to a law firm in Silicon Valley. Since then, the online marketing trends have evolved year after year, introducing new functionality and fresh strategies to meet the ever-changing demand. As we approach a new year, we wonder what 2016 holds in store…
Read MoreTruth or Dare: Did Our 2015 SEO Predictions Come True or Were They Too Daring?
Back in May, we gave you five predictions for the future of SEO. Although many signs of the times will take months and even years to manifest themselves, just a few short months later, we can evaluate whether our suggestions were on the right track for the SEO industry. Read on to find out if…
Read MorePodcasting: An Opportunity For Business
When people find out I am a podcaster and podcast coach, I am amazed how many of them say to me, “You know I’ve thought about starting a podcast.” Recently a realtor friend of mine told me that her manager was encouraging the agents in the office to start a podcast to promote their real…
Read MoreWhat Logins Should I Give My SEO Company?
Have you ever wondered what kind of logins your SEO company will need from you? There are typically 3 logins they will need from you: CMS (Content Management System), FTP (File Transfer Protocol), and Hosting logins. Why do they need these logins? CMS If your website has been built with some kind of CMS, such as WordPress,…
Read MoreHire An Online Jedi Master and Not A Useless Wookiee
How great would it be for your business to have their own Jedi Master? Why do I even ask? Obviously it would be totally awesome to have Yoda as part of your business! We can call it the New Go Green initiative. The marketing department will have a hay day with it, and HR…
Read MoreIf Your Blog Were Like A Hallmark Channel Christmas Movie…
Every year, I live for the weekend after Halloween. Not because candy goes on sale at the grocery store, but because the Hallmark Channel starts showing their original Christmas movies. You know the movies I’m talking about. The heartwarming, family-friendly, made-for-TV movies that all take place during the holiday season. My favorite subtype are the…
Read MoreThese Are A Few Of My Favorite [Holiday Marketing] Things
I love the holidays. But not for the reasons you think. I love the holidays because I love to see all the fun and funny marketing campaigns. I look forward to all the commercials and even Youtube some of my favorites from years past to remind me of their cleverness. Join me for some cocoa…
Read More4 Things Your Team Can Do to Volunteer This Holiday Season
The holiday season is quickly approaching, and now is a better time than ever to start getting involved in volunteer initiatives to help those who are less fortunate. By starting a volunteer initiative as a team, your business can not only enjoy the wonderful feelings that come along with helping out those in need, but…
Read MoreFacebook Creates The “Lead Ad”
A few months ago Facebook began testing improvements to their Lead Ads. These improvements are now available to any business advertising on Facebook, effectively simplifying the collection of potential customers based on a set of customizable parameters. What is a Lead Ad? Basically, a Lead Ad provides a simple way for users to complete forms…
Read MoreCan A Storefront Business Rank Outside Its Physical Location?
As a local digital marketer, I get a lot of questions from businesses on how to expand their reach across the web. How can they increase their traffic to their store to increase overall business success? For many storefront businesses like dentists, doctors, grocery stores, etc. they (like you) have already reached success in their…
Read MoreSEO Tips for Making The Most of Your Local Listings
You want customers. Your customers want information. Bring in more sales by creating and optimizing your local business listings online. In the infographic below, we give you some specific guidelines to follow while representing your business on Yelp, Google, and Facebook. However, no matter the platform, you can start optimizing your local listings by doing…
Read MoreSEO Tips for Local Business Shopping & Retail
If you wanted to buy a television 25 years ago, how would you have begun your search? You would have gone to a nearby electronics store, one that you saw on your morning commute or in an advertisement. You would have browsed through a dozen or so models. You may have asked a salesperson a…
Read MoreSEO Tips for Local Business Doctors
When you think of online searches, you probably picture users looking out a tasty restaurant or picking out a pair of Nikes. But after restaurants and cafes, people search for doctors and dentists most often. What information do patients want to know? Many users search listings on Healthgrades and Yelp for the following: 45% of…
Read More¿Cuál Es La Cantidad De Palabras De SEO Y Densidad De Palabras Clave Ideal?
Quizás dos de las preguntas más hechas en el mundo del SEO son: ¿Cuántas palabras de contenido debe haber en cada página? Y ¿Cuál es la densidad ideal de palabras clave para una página? Obtener las respuestas y concejos de estas preguntas quizás se pueda parecer al recibir concejos para ir a una cita; todo…
Read MoreWas ist in Bezug auf SEO die ideale Anzahl der Wörter und die ideale Keyword-Dichte?
Die zwei vielleicht meistgestellten Fragen in der SEO-Welt sind: Wie viele Wörter sollte mein Content auf jeder Seite enthalten? Und Was ist die ideale Keyword-Dichte für eine Seite? Ratschläge und Antworten auf diese Fragen zu erhalten ähnelt Dating-Ratschlägen; es hat den Anschein, als ob wirklich jeder eine ganz eigene Meinung dazu hat. Um ehrlich zu…
Read MoreWAT IS HET BESTE AANTAL WOORDEN EN DE BESTE ‘KEYWORD DENSITY’ VOOR SEO?
Dit zijn misschien wel twee van de meest gestelde vragen in de SEO-branche: Hoeveel woorden moeten er op een wegpagina staan? En Wat is de ideale keyword density per webpagina? De antwoorden en adviezen die u op deze vragen krijgt, lijken misschien wel op die over daten: iedereen heeft hier zo zijn eigen ideeën over.…
Read MoreQUEL EST LE BON NOMBRE DE MOTS ET LA DENSITÉ DE MOTS-CLÉS IDÉALE POUR LE SEO?
Deux des questions les plus souvent soulevées dans l’univers du SEO sont : Combien de mots de contenu devrait-il y avoir sur chaque page? Quelle est la densité idéale de mots-clés pour une page? Chercher des réponses et des conseils sur ces questions est un peu comme chercher des conseils sur la drague : tout le monde…
Read MoreWhat Is the Ideal SEO Word Count and Keyword Density?
Perhaps two of the most commonly asked questions in the world of SEO are How many words of content should be on each page? and What is the ideal keyword density for a page? Getting answers and advice on these questions might feel like getting advice on dating; everyone seems to have their own opinion.…
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