Digital Marketing
Google’s Guide to How to Get Your Products Found in a Search
Did you know that you can increase traffic from Google to your products on your e-commerce site for free? The trick is to provide Google with timely and accurate product data.
Read MoreA Simple SEO Guide for eCommerce Sites
Having an eCommerce store appear among the top search engine results is a common aim. But there’s more to eCommerce SEO than just growing your website’s ranking and using keywords to boost organic traffic. Ideally, your online retail store should not only be easy to find but also be scalable, fast, and user-friendly. This, in…
Read MoreWhat is the Google Product Reviews Update?
Google announced a new search algorithm update that focuses specifically on stellar product reviews. Called the Product Reviews Update, it aims to reward product reviews with in-depth content and information, “rather than thin content that simply summarizes a bunch of products.” Right now, only affecting English reviews, it emphasizes the importance of good product reviews…
Read MoreEmail Marketing: Can It Help Your SEO Efforts?
Search Engine Optimization (SEO) is one of the most helpful techniques marketers use to gain exposure and, when done correctly, it can boost essential aspects of your marketing game. But how is that? As you can see from the graph above, half of your website’s traffic comes from organic search results, which means it’s imperative…
Read MoreSEO Trends That You Should Not Neglect
The SEO industry doesn’t stay in the same place. It moves ahead all the time and brings new solutions. If SEO experts can’t suggest something brand-new, they update old techniques that still matter. In this post, you will get familiar with eight SEO trends that affect the SEO industry drastically. Let’s start! 1) Voice Search…
Read More5 SEO Reasons to Refresh Your Content Regularly
Everyone knows that producing new content with SEO intent is time-consuming and delicate work. Whether you’re a novice or an experienced creator, you can refresh older content instead and achieve a similar result in a fraction of the time. According to published data, refreshing content can increase traffic by 106%, with 90% of professionals who…
Read MoreLocal Lead Generation Tips For Small Businesses
97% of people use some form of online media to research local services or products before making the actual decision. It means that if you really want your small business to thrive, you have no right to ignore its online presence. There is a common misconception that online marketing would cost you a fortune. And…
Read MoreHow to Build on Your Construction Company’s SEO
When an individual is in need of a product or service, most of the time the first place they go to find it is through a search engine. For a construction company, it’s important for your business to be there when your customers are looking for your services. Some individuals might think that SEO isn’t…
Read MoreBlack Hat vs. White Hat vs. Gray Hat SEO
Search Engines like Google, Yahoo, and Bing all have a singular goal: Return the best results for a user’s search. Therefore, each company constantly seeks better ways to identify the best answer to any given query. Answers to queries comes in various forms such as pictures, videos, products, articles, etc. Because of this, websites need…
Read MoreSteps to Plan a Winning SEO Tactic for Your E-Commerce Business
For e-commerce brands, search engine optimization (SEO) is no less than a blessing. By implementing it, such companies attract new customers and also boost sales. Above everything else, a well-planned SEO strategy helps business organizations attain targeted goals within a fixed budget. No doubt, SEO is a rewarding strategy, but you need to spend both…
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