Digital Marketing
What You Need To Know about Making a Good Small Business Blog
Small businesses engage in a dynamic and growing setting within the boundaries of technology and consumer needs. It can be tricky to know what helps make a significant impact in a small businesses marketing strategy and what attracts people to a business. There will never be a single golden answer that solves these obstacles. But…
Read MoreGoogle Core Web Vitals Update – What You Need To Know
Last Updated 4/19/21. Google released an announcement on April 19, 2021 that the Page Experience Update will be postponed until June. There will be a gradual roll-out starting mid-June and is expected to fully roll-out by the end of August. On May 5 2020, Google announced a new program from their Chromium team, called Web…
Read MoreMarketing Post COVID-19, Strategizing for Better Outcomes
As economies reel from the effects of months of lockdown, one thing has become apparent: online shopping has become the norm, with a considerable number of customers preferring and willing to maintain the new way of conducting business. Customer behavior has changed and continues to evolve. But what does this mean for marketing teams and…
Read MoreSearch Sessions – How to Increase Sales & Control Your Brand on Amazon
E-commerce has been steadily growing with the popularity of online marketplaces like Amazon. As COVID-19 pushed consumer buying online, it accelerated the need for businesses to sell their products online faster than ever before. Pattern’s Chief Revenue Officer John LeBaron and Gray Falkon’s CEO Trajan Bayley walked us through how to increase sales and regain…
Read MoreHow Google My Business Helps Your SEO
As a business owner, it’s more important than ever to improve and optimize your digital presence. With the changes in the current global economy, more customers are shifting their focus and buying habits online. If you haven’t already started, it’s a good idea for your business to update and fine-tune your online local presence. More…
Read MoreWhat is DuckDuckGo and Do I Need to Have an SEO Strategy for it?
DuckDuckGo is an internet search engine that emphasizes protecting searchers’ privacy and avoiding the filter bubble of personalized search results. With today’s privacy focussed landscape it was only a matter of time until a service arrived that responded to this need. With DuckDuckGo’s emphasis on protecting privacy there are a few questions that you might…
Read MoreGoogle Search Update | August 10th Glitch
Google updates their algorithm hundreds of times each year with only a few being big enough to be named or even announced by Google themselves. When we in the search realm see major shifts in traffic we dive into a checklist for our clients. This looks like an “algorithm watch mode” where we wait for…
Read MoreThe Best Way to Rank Your YouTube Videos on Google – A Checklist
With more than two billion active monthly users, YouTube is the second largest search engine in the world today. As a venue to promote your content, YouTube is an essential asset that can draw a lot of attention to your creative work. But as you know, the most important aspect of any successful video production…
Read MoreWhat Happens When I Stop an SEO Campaign?
We’re an SEO agency, of course we want you to take advantage of the opportunity that SEO can provide for your website and your business. But through our blog, we also want to help you understand the ins and outs of SEO. We’ve been in the business for a long time and we’ve seen it…
Read MoreSearch Sessions – Growing Your Website’s Earnings With Google
Businesses are looking for different ways to monetize their website and increase revenue because of COVID-19. Google’s Joseph Pfister, Strategic Partner Manager in the Online Partnerships Group joined this edition of Search Sessions and walked us through how website publishers can use Google monetization products to grow their business with AdSense. With more than 2…
Read More3 Ways You Can Win At PPC in 2020
2020 has thrown us more curveballs than we could ever swing at. A global pandemic forced thousands of people out of work. Businesses closed their doors during a quarantine. Many shoppers transitioned away from brick-and-mortar locations and relied on online retailers. The list goes on and on. We can say the in the PPC advertising…
Read MoreSearch Sessions | SMB Digital Marketing Strategies from Around the World
COVID-19 has affected small businesses around the world. Each country’s economy and business structure are unique to their area. The pandemic caused a rapid digital acceleration in markets all around the globe. Challenged with this changes, SMBs had to conduct business in new environments in a socially distanced world. Businesses without an online presence have…
Read MoreHow to Generate Successful Leads With Local Service Ads
It’s hot outside, nearing triple digits, and out in the side yard, you hear a clunk, maybe even smell smoke, and suddenly the only air coming from your vents is just as warm or warmer than the air outside. Your air conditioner just broke, a definite emergency. What do you do? Google “air conditioning repair”…
Read MoreLearning about SEO During the Lockdown
The COVID-19 pandemic has shaken up the business world in remarkable ways. Swathes of companies around the world suddenly faced a change of scene, replacing their slick city offices with employees’ bedrooms and living rooms for the foreseeable future. With long, stuffy commutes now a thing of the not-so-distant past, thousands of us find ourselves…
Read MoreDoes Bounce Rate Affect My Ranking?
Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied that they use bounce rate in their ranking algorithms. But let’s back up a little. What is Bounce Rate? Bounce rate is the percentage of single-engagement visits to your site. It is a Google Analytic(GA)…
Read MoreHow to Drive Engagement and Conversions Through Content Marketing
People in different parts of the sales funnel consume different types of content. So, how can your business format its website and content to both engage and sell. This article outlines steps for moving prospects through the sales funnel using content marketing. Use the information to structure your website and content in a way that…
Read MoreWhat Does a Google Algorithm Update Mean?
Over the years we have covered dozens of search algorithms updates. These updates have ranged from minor shifts to dramatic changes that alter the way we search. The TYPE of algorithm changes have also varied over the years. There are updates that supplement or enhance the algorithm, and key changes to the core algorithm. It’s…
Read MoreSearch Sessions | Social Media Strategy: The Top 5 Ways to Promote Your Brand on Social Media During COVID-19
Boostability is covering the COVID-19 outbreak through a series of posts designed to help you and your business succeed during this time. Many companies have asked us about the best social media channels to use to promote their business. They want to know what they can do to optimize their current social media right…
Read MoreBoosting Sales: What Are Dedicated Landing Pages and How to Create Them
The world of digital is changing. Not only are our internet speeds increasing, not only are more people plugged in practically 24/7, not only are your competitors getting better at digital marketing – but the customers are getting smarter and more specific as well. The more the world of online sales evolves, the more important…
Read MoreNew Google Image Search Feature: Fact Check
Google, in an effort to clean up false information, has included fact check within their image search function. They announced this with a blog post and tweet from their SearchLiason. “Starting today, we are surfacing fact check information in Google Images globally to help people navigate these issues and make more informed judgments about what…
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