Digital Marketing
Why Am I Not Ranking?
In the SEO world, probably one of the most frequently asked questions is “why am I not ranking?” This question comes at various stages of a campaign. Perhaps at the beginning as someone tries to figure out why they’re not getting customers or showing up in search results. Maybe it’s a couple months in as…
Read MoreHow to Acquire High Quality Backlinks
Backlinks are a beneficial attribute to your SEO strategy and help drive traffic to your website. They can also be included as an important factor on where your website ranks amongst your competitors. When high quality backlinks link to your website, this sends a positive signal to search engines letting them know your website is…
Read MoreGoogle Could Have New Competition: Apple Testing New Search Crawler
Exciting news emerging in the world of search. Apple has finally confirmed their own web crawler that they call Applebot. It could signal that they’re getting ready to compete with Google in the realm of search engines. Apple says that their products like Siri and Spotlight Suggestions already use Applebot. And Apple is one of…
Read MoreThe Top SEO Fears and How to Conquer Them
It’s spooky season! And we’re ready to de-bunk some of the most common SEO fears and myths. Don’t fear SEO! It’s here to help your website succeed. I’m Afraid SEO Takes too Long 👻 One of the most common questions we get at Boostability is why should I even try SEO when it takes…
Read MoreWhy Local SEO is Foundational to Your Online Marketing Strategy
As a new small business owner, it can be difficult stepping into a new business world full of competitors offering the same services and products as yours. Setting yourself apart can be a difficult task to take on. However, you should know that there are tools out there to help promote and expand your business…
Read MoreHow to Make Flawless Testimonial Videos That Help You Sell
When you work in marketing, you learn this pretty quickly: You can say a thousand great things about your product, but it will never be as powerful as when someone else says it for you. That’s why testimonial videos are one of the best tools you have to drive sales up! When prospects are trying…
Read MoreHow to Best Incorporate Meta & Alt Tags into Your Website
There always seems to be a long checklist when it comes to creating your businesses website. From adding content, visual graphics, and using important keywords on your site, the list goes on and on for what you need to add. Along with what needs to included, SEO plays a major role in creating further context…
Read MoreBroad Versus Exact Match SEO Keywords
Every business needs a strong SEO strategy to start ranking on search engines. As you spend time fine-tuning and strengthening your campaign, you should start seeing lead changes as your website moves up in rankings on the SERP. A main component to any SEO campaign is your keyword strategy. Choosing the right keywords is crucial…
Read MoreGoogle Search, Analytics and Indexing Update OCT 2020
Google Search has been very busy with updates in October and we here at Boostability wanted to share some highlights and opinions on the exciting news! To start off, Google shared a video on what they’ve done to their algorithm in 2020. Here it is: Some of the highlights from this video can be read…
Read MoreDoes Shared Hosting Negatively Affect Your SEO?
It’s difficult to know where to begin when starting your business’s journey with SEO. SEO has lots of different factors and elements that go into your website’s rankings. The goal for most business’s content is to be ranking on the first page since more than 90% of searchers never go to page 2 of a…
Read MoreGoogle Ads Limiting Search Term Reporting
As you know here at Boostability, we talk a lot about SEO. It’s our bread and butter. On our blog, we talk a lot more about how to help your digital presence grow. Most of it is through SEO and digital marketing. So when Google releases an update, we like to make sure to keep…
Read More7 Questions with Larry Kim – A Search Sessions Special Edition
How to Incorporate ChatBots into Your Marketing Strategy and Why You Should Chase Unicorns At Boostability, we started Search Sessions as a way to help businesses through the pandemic and beyond. We interview fascinating people, discuss critical ideas, review marketing strategies and provide businesses advice. I recently got the chance to interview living digital marketing…
Read MoreLearn Digital With Google – Helping SMBs During COVID
In an ever changing digital environment, it can be difficult to learn or update yourself on what’s currently in use or common. There’s always resources, classes, webinars, blogs, etc., that you can learn about different areas. And especially in 2020, people want to expand their knowledge and skill set. Google has taken it on themselves…
Read MoreThe SEO of FAQ Pages
Business websites have very similar structures. You often see product pages, CTAs, About US pages, and FAQs. These all serve their own purpose and have their own importance to a website structure but one that is often implemented poorly is the FAQ page. Here we will explore how webmasters can utilize a FAQ page to…
Read MoreSearch Sessions | Getting More with Google Ads
At Boostability, we talk a lot about how to help our small business customers succeed online with a strong SEO strategy. In this week’s Search Sessions, our guest Clayton Hunter, a manager for the Google Customer Solutions sales team, discussed SEO and PPC/ a paid search strategy. The two work incredibly well together to build…
Read MoreLong-Tail Vs. Short-Tail Keywords: What’s the Difference?
Read just about any blog post, magazine article, or book about building a successful business, and one word will pop up over and over: niche. In order to differentiate your business from the competition and show customers that they want what you have to offer, you have to niche down in some way. That could…
Read MoreWebsite Accessibility and How it Plays a Key Factor in SEO
Website accessibility standards have been a hot topic for many years now. But as a small to medium sized business, we often hear questions surrounding what you actually have to do to your website to be compliant. In 2019 and 2020 we have seen high-profile businesses being sued under the Americans with Disabilities Act (ADA)…
Read MoreWhen Should I Launch My Website if I’m Starting a Business?
Starting a business comes with a lot of new steps and challenges. And as a business owner, you want to make all the right decisions that set you up on the path to success. Within the last year, it’s been more important than ever for businesses to increase their online presence. Every business should have…
Read More14 Ways to Boost Landing Page Conversions with Visuals
No matter how much we talk about traffic or impressions, conversion rates are often ultimately the most important metric websites track. After all, without conversions, there would be no earnings, and subsequently, no website. Today, we’re looking at ways to boost your landing page conversions with the help of one simple website element: visuals. Let’s…
Read MoreWebsite Management Made Simple: 5 Types of Tools to Help You Succeed
For an aspiring entrepreneur growing their first online business, building and managing a digital presence can seem like an insurmountable task. While there are many elements to a thriving online presence, building an amazing website should definitely be your top priority. After all, your website is your storefront in the online world, and one of…
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