Digital Marketing
Small Business Marketing Tips for 2021
Surviving in the wildly competitive market of today’s global commerce is always particularly hard for small businesses and depends to a great extent on proper marketing strategies. Digital marketing, in particular. As the markets grow and online environments expand, it is vital for small businesses to keep up with the latest marketing trends. Otherwise, they…
Read More2020 SEO Recap and 2021 Predictions
Overall 2020 was certainly an interesting, challenging, and unique year. Both in terms of a global pandemic and turbulent search landscape. This year was riddled with a plethora of new social norms as well as new ways to conduct business. This was especially true for small and medium sized companies and websites where entire businesses…
Read MorePartner Wrap Up For the Year 2020
This year has been a memorable year for all of the world. With it’s ups and downs, it’s nice to have reliability and trust in our partners. Here at Boostability, we make sure to provide support, information, and trust with all of our partners. Looking back at 2020, we compiled six of our most popular…
Read MoreHow to Track Keyword Growth
Every SEO strategy has several key factors that lead to success in ranking on search engines. One of the most important pieces of that strategy is your keywords. A keyword best describes the content on your page or blog post and is the search term you want to rank for on a specific page on…
Read MoreGoogle 2020 Search Report
As difficult and unexpected 2020 turned out to be, we can always look back at the good and the bad in an unforgettable year. A week ago, Google released it’s 2020 Year in Search report that showed all of our individual curiosities of ‘why’ and ‘what’ we searched in the year 2020. The list contains…
Read MorePPC versus SEO in 2020
So, you’re struggling to decide whether to invest in SEO or PPC? You’ve heard the hype about how they are both essential elements of any successful growth marketing strategy, but you are left scratching your head over which one to use. Don’t worry, you’re in the right place because, in this article, we’ll compare the…
Read MoreCreating an SEO Pitch Strategy
Creating an SEO pitch Strategy is not always an easy task to undertake. It takes lots of preparation, practice, and definition to create a successful SEO pitch strategy. SEO is an influential part of every small business whether they know it or not and we’re here to help you better connect and grow your SEO…
Read MoreHow the Google Crawl Works and How to Request It
The whole point of SEO is to get you noticed where people search. Google. But have you ever wondered how the Google algorithm works? How does it crawl your site? Why do SEO tasks manage to help improve the way Google sees your site. Maybe you’ve updated a few pages, how can you help Google…
Read More3 SEO Trends Every Small Business Needs For Stable Organic Traffic
One of the many challenges of a small business is maintaining a steady stream of organic traffic to their website. With billions of websites out there, the competition is very tough. It isn’t easy being relevant without site visitors and stable traffic. That’s why SEO plays a very important role in boosting one’s traffic. Almost…
Read MoreWhat You Need To Know About Google’s December 2020 Core Update
Google announced the morning of December 3rd, that a new core algorithm was going to be released. They’re calling this new update the ‘December 2020 Core Update’ which is in line with the last few public algorithm updates. In the announcement, Google added this update is no different from any other core algorithm update released…
Read MoreWhat Continual SEO Tasks are Needed for Success
You’ve likely heard before that SEO work is never done. You always need to work to optimize and improve your website. And that is true. As soon as you stop website work, it’s likely that you’ll drop off the first page within a matter of months. But you don’t always need to work on your…
Read MoreLong-Form vs Short-Form Content
Content is one of the most important elements for any SEO strategy to rank well on search engines. Having relevant content on your website is one of the key pillars of keyword research. In fact, having quality content is the number one factor in ranking well on Google. Nothing is more powerful than content and…
Read MoreDigital Presence Growth is a Must in 2021
It’s that time of year when we start to look ahead to the new one and start to plan on how we’re going to make some wins for our business in the coming months. Of course, you can never have a foolproof strategy. Life will always throw its famous curveball and mess up even the…
Read MoreResources to Boost Up Your Small Business Saturday
Small Business Saturday is filled with cheer and excitement for businesses of all sizes. The approaching holiday season has so many of us planning our marketing strategies on how to end the year with a high note with building a successful online presence. Small businesses in particular. Since helping small businesses are our passion here…
Read MoreHow to Incorporate GIFs Into Your SEO Strategy
As the world continues to improve online, functions within the world of SEO continue to grow. Different platforms and applications are expanding their reach and GIFs are becoming a part of the SEO world as well. GIFs give individuals an opportunity to express their emotions and feelings through moving interchangeable graphics rather than words. For…
Read MoreImpact of COVID on SEO in 2020
Now that we’re late enough into the year, we’re starting to really see the big picture of 2020 and what it entails in trends throughout the business world. We want to break down the data of how COVID and the craziness of 2020 has impacted SEO. And how you can prepare for 2021 to set…
Read MoreBest People to Target for an SEO Campaign
There’s a lot of moving parts when it comes to creating an effective SEO campaign for your business. One of the most important factors within an SEO campaign is your audience. Narrowing and targeting a select audience can be a difficult task. Here at Boostability, we know how to target the right audience that is…
Read MoreGoogle Analytics Updates and Why You Need It
In mid-October, Google released a series of updates. It minorly affected the search algorithm. But a lot more attention went to Google Analytics. They say it has “machine learning at its core”, and allows anyone with it installed on their site to better track data which provides better ways to make data-driven decisions. Why update…
Read MoreFull Steam Ahead: How SEO helped Clayton Industries Maintain and Grow Online Presence
Did you know that in the industrial world, steam powers many of the incredible machines that keep our world running? From aerospace, pharmaceutical, to even food and candy, these industrial processes require a steam source that can meet each of their specific manufacturing needs. Established in 1930, Clayton Industries has supplied high-quality steam and a…
Read MoreHow to Promote Your Business Blog
Does your business have a blog that you wish it drove more traffic to your website? If so, you need to learn how to promote your blog effectively. You could use hundreds of blog promotion tactics, but only a few will move the needle for you. In this article, you will learn five blog promotion…
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