Digital Marketing
How Do I Optimize Google My Business for Franchises?
With the age of convenience and online acceleration in 2020, it is important you have an online presence to set your small business up for success. Customers are going online before making their purchase and are often using search engines like Google to help them find products and services. If you’re an owner of a…
Read MoreBlog Commenting in SEO: Helpful or Not?
Most blogs have the option of including a comments section to their blog posts. Blog commenting gives viewers the option to express approval, discontent, or add additional information to the post that might have been missing from the viewer’s point of view. Blog commenting in SEO does make you wonder what works and what doesn’t.…
Read MoreBest Practice for Image SEO
Images are a crucial part of the internet. They can literally make or break the traffic to a web page. Just text on a page isn’t engaging. You need a visual element to keep your web page looking good and keeping people engaged to learn more. So it’s important to make sure you optimize your…
Read MoreThe Factors That Can Impact Your SEO Price
SEO has multiple factors that should be taken into consideration when estimating the right price for your business. While most SEO companies use pre-packaged pricing deals, they sometimes lack to consider your business’ specific intentions. While SEO has it’s goals and standards, so does your business! SEO packages should be based on the needs and…
Read MoreIs Your FAQ Page Optimized for Organic Search?
We all know the value of a great FAQ page. There’s no question about the fact that having an efficient, well-written, and presentable FAQ section on your site is a surefire way to demonstrate great customer care. Interestingly, these pages are as popular with search engines as they are with customers. They provide ample opportunity…
Read MoreProtecting Your Site Against Bots
See if this situation sounds familiar. You’re going through your website analytics and see a spike in traffic one day. Great news! So you try to figure out the why so you can replicate it. Did you post a new blog that day? Send an email? Maybe someone else linked back to your website? Then…
Read MoreWhat’s the Difference Between Local and National SEO?
As we go further into the future, investing in SEO is more beneficial now for your business more than ever. Devoting efforts into organic SEO benefits any business by providing authority, reputation, and visibility to help attract new customers. Pursuing different SEO strategies will take time to grow organic traffic and produce the same goals.…
Read More5 Steps to Making Live Videos That Further Your Branding
As social platforms increasingly reach into more areas of our lives, content creators embrace new interactive ways to promote their brand. They know that it’s not enough just to showcase great products, but also to start a friendly, face-to-face conversation with audiences. Among the different types of content, a live streaming session is one of…
Read MoreWhat Qualifies as Duplicate Content?
When writing content for your website, or for resources such as your blog, the goal is to produce evergreen content for your viewers. Depending on your industry, sometimes it can be hard to come up with new ideas for content. While it’s okay to draw ideas from past posts, duplicating your content is never the…
Read MoreWays to Boost Click-Through Rate (CTR) Using SERPs
Rankings, it seems, have now become a great driving force for many SEOs, which sometimes divorces them from the idea that those rankings are worthless if they aren’t in relation to a high click-through rate (CTR). What is the reason that your website does not have a lot of traffic? If the copy on your…
Read MorePR Boosting Your SEO Strategy
There are several different factors that affect your business’s overall success. As we continue to rapidly move forward into the digital world, it is very important for your business to not only have a digital presence but to operate successfully online. That success includes the trust of your current or potential customers. Along with the…
Read MoreHow Interactive Content Can Boost Your SEO Strategy
The expectations for search engine optimization are consistently changing. Search engine crawlers observe the users’ behavior and value content based on users’ preferences. With so much content at their disposal, users are prioritizing authenticity and engagement. Consequently, creativity is a necessary factor in crafting content that users will like and search engines will value. How…
Read MoreHow to Better Optimize for Query Intent
When we don’t know the answer to something, where do we go to find it? For most individuals, search engines are one of the most common places to help search for what you’re looking for. Today, more than ever, individuals go to search engines on Google and enter around 1-3 words in their search query.…
Read MoreMost Common On Site Recommendations You Need to Understand
Any small business can agree that starting on an SEO journey is a multi-step adventure that is not always the easiest to undertake. Like any trip, there are lots of things to prepare for before you get started. You could get recommendations from family or friends on what to do and how to do it.…
Read MoreCOVID Changes Up How We Shop
As Covid-19 changed the world, we saw a shift in the way we operate and usually do things. In 2020 we found out how the world of commerce has accelerated and shifted the way businesses run and grow. Commerce is the interaction between businesses and their customers and we’re all entering into a new era…
Read MoreThe Ins and Outs of White Label Marketing
I remember starting at a marketing company several years ago, and I was a little unsure of what the term “white label” actually meant. I remember sitting in a marketing strategy meeting as the VP just tossed the term around and everyone was building off it. I’m sitting there frantically looking up the term to…
Read MoreOn-Page SEO Checklist for Affiliate Marketers
Search engine optimization, or SEO, is one of the most effective strategies affiliate marketers can implement to drive traffic to their company’s website, and thus increase its visibility online. If executed properly, that traffic can then be converted into paying customers, which ultimately boosts your affiliate commission and the ROI of your small business. When…
Read MoreRich Snippets: Complete Guide
What are Rich Snippets? Rich Snippets define the structured data markup that site operators may add to their current HTML. It can help search engines to better understand what information is on the web page. However, major search engines have taken this step further and are now using this markup to present richer search results,…
Read MoreWhat is a Sitemap? A Success Guide
Unlock the secrets of improving your website’s online visibility with our in-depth Success Guide to What is a Sitemap? Whether you’re a seasoned pro or new to SEO, our comprehensive guide will explain how to create a sitemap, where to upload it, and how to troubleshoot possible issues. Read it today!
Read MoreHow to Get Your Business to Bounce Back In the New Year
Through all the whirlwinds and chaos 2020 had brought, we finally made it to 2021! With unexpected roadblocks and challenges thrown at small business owners, we can hopefully move forward with direction and strength in the new year. At Boostability, we love helping our partners and small businesses grow to their fullest potential. In the…
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