Digital Marketing
Why SEO Building and Success Doesn’t Happen Overnight
When you launch a new business and website, your goal is to get as many potential customers as possible. Besides traditional marketing, organic search results through the use of proper keywords and search engine optimization (SEO) will help your business thrive. Proper SEO is not an instant process though. Instead of waiting a couple of…
Read MoreSEO’s Next Step: Why Should You Add Conversion Rate Optimization to Your SEO Campaign?
You’ve done all you can to bring fresh traffic to your website. Your SEO campaign has been running smoothly. All your keywords are ranking and your website traffic is booming. The only problem is, your sales are not. What do you do next? As you may have already noticed, traffic doesn’t always equate to revenue.…
Read MoreHow to Create a Video Content Strategy
SEO isn’t just a big deal for blog posts. SEO is equally important for videos. Here’s why: The world’s second largest search engine isn’t Bing or Yahoo, it is YouTube. Being the world’s second largest search engine today, your audience is regularly searching for information on YouTube just like they would on Google. The question…
Read MoreHow to Turn Client Testimonials Into SEO Wins
You noticed that every successful business has an excellent customer testimonial page on its website, which isn’t a coincidence. Positive and unbiased reviews of your products and services are fantastic ways to show that your business is good at adding value to its customers. Naturally, this will make your potential clients believe that your business…
Read MoreWhat Makes an SEO-Friendly Landing Page?
As people peruse internet pages, they navigate a lot of noise and distractions. Therefore, you need strategies that clearly communicate your value proposition to prevent your marketing campaigns from drowning in this chaotic landscape. An SEO-friendly landing page keeps your visitors focused on one campaign to increase conversions. This standalone web page is different from…
Read MoreSEO vs PPC Keyword Research: What’s the Difference?
This key difference between SEO and PPC has important implications for keyword intent. Let’s take a look at how SEO and PPC keyword research differs.
Read MoreHow Marketing Agencies Can Diversify by Reselling Services and Platforms
COVID-19 sparked a worldwide economic downturn, but it didn’t cause much long-term harm to marketing agencies. On the contrary – a combination of people spending more time online, plus more companies shifting to digital sales channels, prompted an uptick in demand for digital marketing services. As challenging as 2021 was for businesses overall, marketing agencies…
Read MoreShould I Invest in Content or Backlinks?
Determining what to focus on to improve your website’s ranking can be a challenging task. Many people are stuck between choosing content or link building. Each choice has its pros and cons and generates website traffic. However, you should evaluate your business needs and choose what benefits you most. Knowing what will be more useful…
Read MoreGoogle Sets Date for Google Analytics 4 Transition From Universal Analytics
Be sure to mark your calendars for the new Google Analytics 4 that will start processing on July 1st, 2023. Google announced on March 16th that they will begin sunsetting Universal Analytics moving into next year. What this means is that Google Analytics 4 will become the new cross-platform analytic solution instead of Universal Analytics.…
Read MoreTop 7 B2B Marketing Strategy You Should Try In 2022
Marketing your business has become one of the essential tools for letting customers know about your products and services. It involves making advertisements for your brand to ensure that customers get attracted by the ad. This is important because if customers like the advertisements, they are also very likely to buy that product. Therefore, companies…
Read MoreGuidelines for How to Utilize an SEO-Friendly URL Structure Guidelines
This article was first published on March 3rd, 2021 and was last updated in March 2022. URLs are like coordinates helping you find where you’re needing to go on the huge map that is the internet. When you don’t have the exact idea or location on hand, it can be hard to navigate where you…
Read MoreCan SEO Work for Franchises? Local SEO Challenges & Opportunities
Disclaimer: This article was originally published in 2019 and was recently updated in March 2022 to reflect the latest, accurate information. A sometimes overlooked part of the small business community are those businesses that are part of a bigger franchise. These businesses contribute to their local communities in a very valuable way. Franchise businesses are…
Read MoreYouTube SEO: 6 Essential Practices to Optimize Your Video Search on YouTube
There are at least 500 hours of videos uploaded to YouTube every single minute. With the staggering number, it’s safe to say that the platform is the home of online videos. The good news here is that you can now have an endless choice for content you want to watch– every content you’re looking for…
Read MoreDoes Email Marketing Influence Your SEO Efforts?
From AI-based automation to hyperlocal marketing, new tactics are constantly popping up in the world of digital marketing. While these newer tools certainly hold potential, it’s imperative to pay attention to established marketing strategies. Just because there are recent advancements doesn’t mean tried and tested methods should be neglected. Did you know that there are…
Read MoreHow Did Local SEO Change in 2021?
SEO constantly changes and evolves to help improve user intent and help searchers find the best information. Especially focusing on local SEO, there are many elements and details that need to be considered and focused on updating. Local SEO on Google has changed a lot in the past few years (even months!) and it’s up…
Read MoreHow to Correct or Claim a Business Location on Google Maps
This article was first published on Sep 28, 2015 and last updated to reflect the most up-to-date information in February 2022. Note: Some content in this post may be out of date, you can see a more comprehensive and updated version of this post here. “How do I correct or claim my Google Maps…
Read MoreWhat is “User Intent” for Your Website?
Before search engines discovered optimization, the internet was like a hangry mass of people trying to break into a Walmart on Black Friday: tired, impatient, and hoping to get what they came for so the criminal charges would be worth it. With what seemed like an infinite amount of space, people raced to put anything…
Read MoreBest Link Building Tools to Use in 2022
For years now, link building has solidified itself as a significant factor that can help you dominate your industry and rank high on search engines. But if you think the rules have remained the same since then, it’s best to reconsider your position. Back in the day, it was still the gold standard to acquire…
Read MoreHow Do I Stay Ahead of All These Search Engine Changes?
This article has been updated most recently in February 2022. Search engines are always evolving and are constantly changing. As a website owner, it can be frustrating that the primary channel for new customers is always changing the rules on you. Just when you think you have it figured out, they snap their fingers and…
Read MoreEcommerce Link Building
5 Most Effective Link Building Tactics to Boost Your ECommerce Rankings Link building is a critical part of ecommerce SEO because Google counts links as votes from other websites. That’s why links are a core ranking factor in Google’s search algorithm. Each time your ecommerce site earns a quality link (relevant and from an authoritative…
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