Digital Marketing
Do Internal Links Help SEO?
This article was originally published in January 2022 but was updated on July, 25th, 2022. Internal linking has been highly regarded by SEO experts for many years because of the immense value it can provide to a website and its site visitors. But it often gets placed on the backburner due to other strategies that…
Read MoreWhat is Semantic SEO?
Semantic SEO is a common term in web development and content creation. Most developers and marketers have utilized it in one way or another without knowing it. Reputable companies such as Google have capitalized on semantic analysis to a great extent to gain a deeper understanding of human language. This knowledge goes a long way…
Read MoreWhat is Semantic SEO?
Semantic SEO is a common term in web development and content creation. Most developers and marketers have utilized it in one way or another without knowing it. Reputable companies such as Google have capitalized on semantic analysis to a great extent to gain a deeper understanding of human language. This knowledge goes a long way…
Read MoreHow to Talk to Your Clients About SEO Services
This article was first published on January 22nd, 2018, adn was last updated July 2022. Here at Boostability, we pride ourselves on our many quality partnerships which allow us to service the active clients we have worldwide. For us, the size of an agency isn’t important. What kind of partners are we looking for? Organizations…
Read MorePartner Marketing – a Success Guide
What is Partner Marketing and Why is it Important? This article was first published on June 19th, 2019, and was last updated on October 24th, 2023, with new information. Today’s business environment is competitive and fast-moving. So, whether you are selling ice cream cones, phone chargers, or t-shirts, another company is fighting for the same…
Read MoreHow to Prevent and Fix An SEO Spambot Site Attack
Spambot attacks are becoming more and more common. With this in mind, it’s important for you to add common security measures to help keep your website safe from these digital threats. It’s important for businesses of all sizes to start stopping SEO spambots from derailing their optimization efforts and causing steep drops in traffic and…
Read MoreA Guide to Google’s Featured Snippets and How to Land Them
This article was originally published in 2019 but was updated on July 5th, 2022. Getting your website to Google’s first page takes persistence and an understanding of how search engine result pages, or SERPs, work. The higher your ranking, the better your visibility. This can lead to increased clicks as more people visit your page.…
Read MoreHow to Rank on YouTube
This article was first published on October 13th, 2020, and was last updated in June 2022. Did you know YouTube is the second biggest search engine in the world? True story. You probably wouldn’t think that since it’s a video platform. But it’s highly likely that you went and searched for a video there today.…
Read More3 Ways Agencies Can Improve Client Retention
A strong and dependable portfolio of clients is the backbone of any healthy agency. When you have low churn rates, you don’t need to invest all your energies into plugging up the holes. Instead, you can focus on business growth, innovation and providing value to your most loyal clients, whose budgets may even expand over…
Read MoreHow to Create and Implement an Effective SEO Keyword Strategy
This article was originally published on October 14th, 2021 but was updated on June 22nd, 2022. If you want to increase your website traffic and improve your online presence, an effective SEO keyword strategy can make all the difference. Recent research by the Content Marketing Institute found that web visitation is the most popular metric…
Read More5 Common Local SEO Ranking Factors
This article was first published on October 5th, 2021, and was last updated June 2022. Many local search ranking factors that can affect how well you show up online in your local community and Google is continually making updates to the algorithm (and they’ll continue to do so for the foreseeable future). Some factors move…
Read MoreEngage and Convert Your Audience By Using Interactive Content Marketing
This article was first published on April 12th, 2019, and was last updated June 2022. The content of the past has been replaced with a new form of interactive content. This one-to-one approach, for marketing, focuses right on the customer and their needs. Rather than selling to people directly and with purpose, interactive content marketing…
Read MoreHow SEO and CRO Should Work Together
This article was first published on July 15th, 2019, and was last updated on June 8th, 2022. Your business is your passion, your livelihood, and your legacy. As such, you are doing everything you can to help your business grow. One of the best ways to do that is to use integrated marketing campaigns to…
Read MoreWhat is Local Search & Why Does It Matter?
Nearly every business has heard of local search marketing, but what exactly is it and why does it matter? We’ll dive into this below and explain why this is a crucial opportunity for local businesses to capitalize on and how to speak to the key advantages that can help you land more local business deals…
Read MoreHow to Optimize Images for Your Ecommerce Website
They say a picture is worth a thousand words. Especially for ecommerce website images, it’s important to optimize these images for them to be successful. It’s not uncommon for ecommerce website pages to have a variety of images, for this reason it’s important for each and every one of them to be optimized on your…
Read MoreHow Much Does SEO Cost for a Small Business? Here’s What to Expect
How much does SEO cost for a small business? It can vary depending on your business size and industry. We break it down in this article here!
Read MoreWhy You Struggle to Sell SEO
As the modern business environment increasingly gets more digitized, SEO is pivotal in helping businesses make major strides in establishing a solid digital footprint. The rapid rise of SEO in the last decade signifies a shift in consumers’ purchasing habits. So, as we get deeper into the age of the internet, SEO is valuable in…
Read MoreHow to Set Up Google Search Console
This article was originally published on June 10th, 2021 but was updated on May 19th, 2022. Google Search Console is a valuable tool for SEOs and webmasters alike. It provides a great deal of data and information that can be used to further enhance your website’s positioning on search engine results pages (SERPs) and user…
Read MoreCommon SEO Terminology: What It Means and Why It Matters
Whether you’re just getting started with SEO (search engine optimization) or you just want to know more about how this specific solution benefits you, you’re likely to read and hear dozens of industry terms. To help you feel more adept in the world of SEO, we’ll discuss some of the most commonly used SEO terms…
Read MoreOutsourcing SEO Services
How do you make the most of your online presence? While you may consider creating an in-house position, outsourcing SEO services has many benefits, especially for small businesses. This article explains what to expect from outsourcing SEO services, the benefits it can offer your agency and clients, and the questions you need to ask potential partners.
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