Digital Marketing
What You Need to Know About Ranking on Other Search Engines Besides Google
At the moment, you have a handful of search engines now that do what dozens did when the internet first rose to power. Google still holds a majority of all search traffic. But Amazon and Youtube are now considered search engines in their own right, catering just to video or products. Microsoft’s Bing has taken…
Read MoreEcommerce SEO Mistakes That Hurt Your Website (And How to Fix Them)
In light of recent events, ecommerce has proven to be essential for consumers world-wide and the demand for online shopping has significantly increased. It’s predicted that total U.S. retail sales will increase 2.5% year-over-year in 2022 to $6.624 trillion and ecommerce sales will grow 16.1%. Ecommerce is a fast-paced and evolving industry with cutthroat competition.…
Read MoreHow Does SEO Location Targeting Work?
SEO location targeting is crucial for all businesses looking to attract customers from specific geographical areas. Over the years, search engines like Google have become better at optimizing results for specific locations based on where the user is searching from. Mobile searches tend to deliver results from close locations, while desktop searches often cover wider…
Read MoreGoogle’s Biggest Algorithm Updates and What They Did for SEO
This article was first published on July 13th, 2020, and was last updated January 2022. Every year, Google handles over 40,000 searches every second. With billions of humans using the internet, what we search for and how we search on search engines continuously shifts and evolves. To keep up, Google also needs to evolve. The…
Read MoreHow to Craft a Business Case for Investing More in SEO in 2022
Search Engine Optimization is all about optimizing your content so that it organically ranks higher on the search engine results page. SEO involves things such as keyword research, link building, and working on building a user-friendly, fast website. Investing in SEO is one of the best ways to grow your company’s web presence, inbound traffic,…
Read MoreOutsource Link Building: Should You Do It?
Link building is one of the most important parts of growing your SEO performance, but it’s difficult and time-consuming. This is why most companies choose to outsource link building efforts to professionals dedicated to achieving high-quality backlinks for their partners. This article will explain when businesses should and should not outsource backlinks, important factors to…
Read MoreHow to Define Your SEO Strategy to Align with the Google Algorithm
Do you see a decline in traffic lately? Or a significant change in page views, CTRs, or more over the metrics board. If yes! There is a chance your website is a casualty of a Google penalty. It may have been affected by a Google algorithm update, a manual penalty, or an algorithmic penalty. This…
Read MoreGoogle 2021 Search Report
2021 was all about hardships, struggles, and the pain we experienced as individuals from the previous troublesome year. However, through all of the hardships, 2021 has taught us how to make a comeback. Through inspiration, staying strong, and building each other up, 2021 has brought lots of triumph and resilience around the globe. Google revealed…
Read More2021 SEO Recap and 2022 SEO Predictions
2021 was an unpredictable and highly volatile year for SEO. Since the start of the year, we have seen significant algorithm updates (many of which are unconfirmed) on a weekly basis. It took many by surprise considering how frequent and impactful these updates have been throughout the year. So much so that a study by…
Read More9 SEO Tools To Out Rank Your Competition (In 2022)
Most SEO tools promise to bring massive organic traffic to your site. However, an SEO tool is only effective if you’ve mastered the art of SEO. But still, you need a feature-rich tool that will bring your SEO side to life. Whether you’re looking for a backlinking, keyword research, technical SEO tool, or overly an…
Read MoreUnderstanding Business SEO Aspects and Fundamentals
SEO has multiple complexities that for a newbie starting out in SEO can seem very daunting and overwhelming. Luckily, with the right direction and commitment to learning, SEO can become easier than meets the eye. It’s important to recognize that SEO is always updating, changing, and on-going, but the general idea behind it stays the…
Read MoreNovember 2021 SEO Update
As we’re nearing the end of the year, November brought another series of updates and major announcements that caused significant changes within the industry. And it doesn’t look like it’s slowing down moving into December! This past month has seen two large updates and 5 major announcements coming straight from the source, Google. Keep reading…
Read MoreHow Natural Language Processing (NLP) Is Transforming SEO
The way we implement SEO is constantly adjusting to keep up with how the search engine algorithms work. If you want your website to rank high or keep it there, you need to understand a bit about Natural Language Processing, often referred to as NLP. Natural Language Processing uses great amounts of data to run statistical…
Read More5 SEO Tools for WordPress Site That Small Businesses Should Adopt
WordPress is a widely used Content Management System (CMS) that powers 40% of all websites. It is an open-source CMS, meaning it is free for anybody to use while the global community of developers keeps updating it. As a small business, you can move the website to WordPress from another platform and start leveraging quality…
Read MoreWhat is Social Bookmarking and How Does it Relate to SEO?
Social bookmarking started out as a way for business owners and SEO companies to drive traffic to their websites. While the basic concept of bookmarking is still the same, how it’s done has evolved quite a bit. The way Google search engine spiders view social bookmarking links has changed, and poorly done bookmarking can destroy…
Read MoreDo Hashtags Affect SEO?
This article was first published July 1st, 2019. It was most recently updated November 2021. People often ask “do hashtags affect SEO?” or “are hashtags good for SEO?” As popular as hashtags have become, they’re so much more than just a pop culture phenomenon. They began as a way of organizing conversation topics on social…
Read MoreHow to Make Images SEO Friendly
If you’re like most people, you add a photo to your site by uploading a stock photo from your backend to your webpage. The problem with this approach is that it bogs down your site and makes it sluggish. Most importantly, failure to use tried and tested image optimization techniques could significantly limit your website’s…
Read MorePropel Your Business Forward: Top SEO Tips for New Businesses
Congratulations on starting your new business! No doubt it took a lot of dedication, but you still need to put in some hard work to solidify your presence. Sure, it’s still essential to establish a brick-and-mortar presence for your business, but these days, it’s your online presence that carries a lot of weight. This is…
Read MoreCan You Make Money with SEO?
SEO is one of the most beneficial digital aspects your business can be continually working on. Without utilizing SEO, your business can miss out on opportunities of gaining high organic traffic, visitors coming to your site, and increased revenue. While SEO helps to grow your business’ online presence, it’s important to recognize that results don’t…
Read MoreGoogle Search Analytics API Updates
Google Search Console Performance reports help your business understand your website and know how it’s performing. Along with these reports, Google Analytics API can also play an important role in pulling data from different areas of Google. After many requests from the industry and its users, Google is finally providing expanded support, data, and capabilities…
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