The ability to comprehend the behaviors of customers when using a website is an indispensable step to enhance marketing strategies in the future. Fortunately, Google Analytics exist and can help a venture with that.

In this article, we will tackle the top five best metrics in Google Analytics that every business needs to implement.


What Is Analytics?

First and foremost, before we dive into complicated methodologies, let us discuss what is analytics first.

Analytics, in a layman’s term, is the metrics and data collected about the activities of the visitors of your website. Analytics are information obtained from assemblage and examination of this data.


Google Analytics

Google Analytics is an accurate tool developed and designed for apps, websites, and other online tools. There are other providers of web analytics, but Google Analytics by far is unarguably the most popular, and take note, it’s for free!

The Data that Google collects can be very overwhelming sometimes that it’s impossible for you to mince them all. No need to worry, Google bestow some potent out of the box reports.

Below are the top five Google Analytics metrics and their importance.

1. Acquisition Review

You can scour this report via hitting ‘Acquisition’ then going to ‘Overview.’ The Acquisition Overview contains accurate details about how many people visited your site and their locations.

Search traffic data is the most important number to take note. Take note that a plausible search traffic rating should exceed 5 percent.

  • Search Traffic – The volume of people that find your website using search engines like Google.
  • Direct Traffic – The rate of URLs typed in your browser.
  • Referral Traffic – The click rate of a link from another website that links back to your site.
  • Campaigns – The rate of visits from pre-defined campaigns.

A business should have an efficient keyword strategy. Its goal should be to land on the first page of the search engine’s organic results. This goal is very imperative because more than 75 percent of internet users rarely or never browse beyond the first page of search results.

2. Social Overview

You can browse Social Overview through ‘Acquisition,’ proceed to ‘Social’ then click the ‘Landing Pages.’

There’s a high chance that your business spends a lot of energy and time on social media platforms. The role of Google Analytics’ Social Overview is to help you identify which social platforms generate the most ROI (Return Of Investments).

Remember when it comes to your website and social media, it’s all about conversions and traffics. After identifying who are the top performers in the social media platforms, you’ll be able to dig deeper into each network. You can also check out which content creates the most traffic and reaps an excellent performance rating.

3. Top Landing Pages

Start from navigating through ‘Behavior’ then proceed to ‘Site Content’ and finally click the  ‘Landing Pages.’ This report will give you the exact pages that visitors visit. Determining how visitors enter your site is the key to creating a successful sales funnel.

You might want to check your report. See if the top landing pages are optimized to convert leads? Check if they have call-to-action (CTA), well they should, because possessing desirable CTA on popular landing pages will enhance the lead generation metrics of your website. The Bounce Rate for each landing page is also a remarkable number.

If the Bounce Rate of your landing pages reaches 50 percent, it’s probably the best time for you to take a closer look at the page and check your blog post for possible remedies.

4. Bounce Rate Versus Exit Rate

Exit Rate and Bounce Rate metrics tell a lot about a particular page’s performance because they will let you know if the pages are performing poorly. However, you need to interpret these metrics according to the visitors’ geographical location.

Bounce Rate is the statistical data of visitors who arrived on a single web page and then left without checking the other pages.

While Exit Rate, on the other hand, is the percentage of visitors who visit a particular web page then exits the site abandoning it entirely.

5. Exit Pages

Navigate your way through ‘Behavior,’ then go to ‘Site Content,’ then you’ll arrive at ‘Exit Pages.’ Now that you already know how visitors enter your site, the next thing to do is to determine how visitors exit your site.

The Exit Page data will show you the pages that visitors leave. Check out your top ten pages and see to it that they are the pages that you want people to leave.

Pages you want visitors from:

  • Make a completion thank you pages
  • You need to Order completion pages

Pages that you do not want visitors to leave:

  • Homepage
  • Conversion form
  • Check-out Process



Hopefully, this article will shed some light to your queries and help you make improvements to your website. Things are not that easy when it comes to marketing. The variables change, and it’s hard to keep up with the trends. But, if you have the right arsenals, your survival rate will be high.