Colton Miller

Colton has over ten years of experience in SEO strategy and technical optimization, focusing on dataโ€‘driven processes that support longโ€‘term organic performance.

Boostability Business & Online Marketing Trend Predictions for 2015

By Colton Miller | January 5, 2015

The learning and growth we experienced last year made 2014 a ring of fire, and we’re looking ahead to the new year with excitement for what lies ahead. Read on for ourย predictions regarding major trends…

Surviving the Holidays: A metaphoric way to prepare your website for the holidays

By Colton Miller | December 9, 2014

Preparation When it comes to surviving the holidays there is a secret to keeping your cool and coming out ahead. The simple step to keep your holidays happy is preparation. There is no greater feeling…

How SEO & Customer Service Go Hand-in-Hand

By Colton Miller | December 1, 2014

Customer Importance When it comes to SEO, we know that improving a companyโ€™s online presence is a long-term investment. It isnโ€™t always easy to have patience with a campaign, especially in competitive markets. Tweet This…

Reviewing Website Ranking Account Trends

By Colton Miller | November 3, 2014

Website Ranking Trends and Fluctuation When reviewing organic success it is paramount to pair rankings and analytics together. This is more crucial than ever given the intelligence of search engines now days. With over 2.5…

How to Get Rid of a Google Penalty Once and for All

By Colton Miller | October 27, 2014

Uh-oh. Youโ€™ve hired a sub-par small business SEO company or youโ€™ve used old SEO tactics and now youโ€™re the recipient of a Google penalty . Is there any way to recover from a Google penalty…

Understanding Site Conversion Paths as a Customer

By Colton Miller | October 8, 2014

Itโ€™s all too often that I hear how disappointed a customer is with Organic SEO. When I begin to dive deeper I find that their rankings are good and that their organic traffic is increasing.…

What the Page Layout Algorithm Update Means for Your Website

By Colton Miller | February 17, 2014

Matt Cutts, the head of Googleโ€™s Webspam team, recently tweeted a confirmation that, on February 6, 2014, Google released an update to their Page Layout Algorithm. This algorithm was originally released back on January 19,…

Google Algorithm Updates – 2013 Rewind

By Colton Miller | December 27, 2013

Google made sure that 2013 was an eventful year in the SEO world.ย  Though critics claim that SEO is dead, 2013 proved that SEO is nowhere near dying, but rather evolving.ย  Google is expecting more…

What does a natural link profile look like?

By Colton Miller | November 18, 2013

Over the last few months I have started hearing โ€œWhat does a natural link profile look like?โ€ more and more. This usually means, โ€œWhat is Google looking for in a link profile?โ€ย  As Google and…

Keywords: The Long and the Short of It

By Colton Miller | October 29, 2013

Why are long-tail keywords important if they donโ€™t have much search volume? There is a question I get from clients over and over again: why should I go after a long-tail keyword? If they donโ€™t…

How Many Words of Content Should I Have On Each Page?

By Colton Miller | October 22, 2013

When SEO was still learning to walk back in the 90s, the average webpage contained around 75 words of content. Now, top-ranking pages consistently top the 1,000 word mark–and they seem to be getting longer!…

What is The Google Hummingbird Update?

By Colton Miller | October 1, 2013

Hummingbird is Googleโ€™s largest official algorithm update since 2001, affecting 90 percent of search queries. Googleโ€™s senior vice president of search, Amit Singhal, officially announced on Thursday, Sept. 26, 2013, that a new search algorithm…

Has your website been manually penalized? Now Google tells you.

By Colton Miller | August 21, 2013

One of the most common questions we hear from website owners who are considering SEO services is โ€œHow do I know if Iโ€™ve been penalized by Google?โ€ ย Thanks to a new feature in Google Webmaster…

Increase Conversion: Feature the Right Content โ€œAbove-the-Foldโ€

By Colton Miller | July 22, 2013

When was the last time you read from a newspaper? A week ago? A year ago?ย  Today, many of us access the news via the Internet. Though the majority of traditional publications have been transferred…

A Pirateโ€™s Quick Guide to Search Engine Indexing

By Colton Miller | April 16, 2013

Remember how fun treasure hunts were as a kid? Remember how fun finding the stuff you need on the Internet is? (The answer to both those questions is YES!, in case you were wondering). A…

Alt Attributes: Every Picture Needs One

By Colton Miller | March 26, 2013

Pictures are one of the easiest ways to improve the look of your website, convince people to stay on your pages, and provide information to visitors visually. Pictures are a great benefit for any site,…

Top Ten PageRank Factors for Effective SEO

By Colton Miller | March 13, 2013

Yes, it is true; Google is one of the most amazing innovations since . . . well, chocolate. But what makes Google the number-one search engine in the world? Google relies directly on millions of…

Site Architecture: Creating a Structure that Thrives

By Colton Miller | February 14, 2013

Unfortunately, for a lot of websites out there, site architecture can be somewhat of an afterthought. After all, if youโ€™re selling a phenomenal product, shouldnโ€™t it sell itself? Even if you have fantastic content on…

The Key to Building Link Diversity

By Colton Miller | January 29, 2013

I often use this metaphor to help people understand SEO: Let’s say you are hungry. You ask ten friends about restaurants in your area, and five of them tell you to eat at a certain…

3 Design Elements That Affect Your Bottom Line

By Colton Miller | January 22, 2013

If you are spending money on promoting your website online, it is only natural to expect more traffic to your site, which will, in turn, mean an increase in your number of sales. But attracting…