Posts by cmiller
Why Website Traffic Can Drop, Even When Ranking On the First Page of Google
When users type a query in a search engine, they are presented with results that include paid ads and organic search results. Organic traffic refers to visitors that come to a website from a search engine that was earned naturally, not paid for via advertising. And Search Engine Optimization (SEO) is the work that goes…
Read MoreWhat Does a Google Algorithm Update Mean?
Over the years we have covered dozens of search algorithms updates. These updates have ranged from minor shifts to dramatic changes that alter the way we search. The TYPE of algorithm changes have also varied over the years. There are updates that supplement or enhance the algorithm, and key changes to the core algorithm. It’s…
Read MoreWhat You Need to Know About the May 2020 Core Algorithm Update
At the beginning of this month, Google released its latest core algorithm update. This marks the second of its kind so far in 2020. The other algorithm update dropped in January of 2020 and our coverage can be found here. Google’s @searchliaison twitter account announced the latest update on May 4th 2020. The official announcement…
Read MoreThe Best SEO Strategies for Business Verticals During COVID-19
Boostability services a lot of small business types, and we know just how hard the COVID-19 pandemic has hit our SMB clients. In a recent webinar, we covered several different verticals and explained basic SEO strategies you can use to find success even when the markets seem uncertain. Read below for certain industries where we…
Read MoreStrategies for Ranking on Yahoo!’s Search Engine
Most SEO specialists focus on optimizing for Google. This is because Google is the largest player in the search engine market. Business Insider reports that back in 2018, Google held more than 90% of the international search engine market and had done so for some time. For this very reason, Google is also more saturated.…
Read MoreStrategies to Help Your Blog Rank on Bing
When most people think about optimizing their websites to rank higher in searches, Bing SEO is rarely a priority. This is not surprising considering that Google accounts for almost 90% of search engine traffic worldwide. This is no small feat and competition is stiff. While Bing accounts for only 3% or less of the international…
Read MoreHow To Tell If Google Is Updating Its Algorithm
As a business owner using SEO to promote your company, you’ve probably heard a fair amount of chatter around Google algorithm updates. Since its debut as a search engine, Google has made thousands of updates — 3,234 in 2018 alone. It appears the tech giant has no intention of slowing down. Though experts can make…
Read MoreOrganic Search 2019 Recap and 2020 Predictions
In conjunction with our first webinar of the new year, we’ve collected the SEO highlights from 2019 and our predictions for 2020. Here’s what we’ve found and where we believe we’re heading. To watch the webinar from January 15, click here. 2019 Recap: Algorithm Updates, Voice Search, and More With 2019 finished, we can…
Read More10 Mistakes You’re Probably Making in Your Link Building Strategy
Almost every good search engine optimization strategy involves some form of link building. Links from reputable websites act as votes in favor of your website’s authority. The more reputable the website the link comes from, the more that vote counts in your favor. In contrast, links from websites that are not reputable may harm your…
Read MoreWhat Is the Google Search Console and How To Use It To Boost Your Business
As a proactive business owner, you often find yourself looking for new tools to improve your company website. Over the years, you’ve probably spent thousands of dollars on software and apps that don’t always give you the return on investment you need. You might also feel wary of any app that promises no-cost services. Still,…
Read More