Every content producer is aware of the importance of repurposing their material. Content repurposing to reach a larger audience is a fantastic concept. Many people are so preoccupied with cranking out new material that we fail to appreciate what we have previously accomplished. Your blog post, YouTube channel, or other digital assets may be complete with helpful pieces you have written over the years and maybe repurposed in different ways.
Because of this, not only will your hard-earned (or expensively created) material reach a broader audience, but you will save time and keep your content bank filled. To be clear, reusing material does not require you to duplicate your work across several platforms. It is all about knowing what material to reuse, how to change it up while still conveying the same idea, and a whole lot more.
When you first hear about content repurposing tools, you might think it means going around the system. You are repurposing your already excellent content and distributing it in a new format across channels you have never used before. The following are 7 tips to get started on what could be the turnaround for your business:
1. Do Your Research To Make Sure the Information You Reuse Is Evergreen
When starting any content repurposing strategy, the first step is to ensure that the content you are reusing has a long shelf life. It would also help to look at the amount of traffic your article has gotten in the previous days. Repurposing something that was once interesting will almost certainly make it more interesting now. You could also research what users are looking to be informed on. Taking a digital marketing certification course from industry experts could also inform and educate you on what’s current and up-to-date.
The next thing to think about is how you can make it better. If you rewrite an existing blog, you are wasting your time. Ensure that it outperforms its predecessor and the competition. This requires investigation, time, and work, but the result is enormous. Making sure you update information that is current and trending with your niche helps grow your content as well.
2. Convert Old Blog Posts Into Hands-on Guides
It is time you understood how to repurpose blog posts. Ultimately, after writing on the same subject matter for a period, you will have gathered enough knowledge and skill to be qualified to teach it to others (at least at a basic level). This holds for all professions, not just search engine optimization; think cooking, programming and DIY. Place that much expertise to good use by compiling how-to material you have shared in several blogs into a single, well-organized and simple-to-follow user guide. As both a lecture for newcomers and a reference book for more experienced users, well-written and well-edited manuals could have a significant value in terms of re-reading. Just because you don’t know how to repurpose content doesn’t mean you can’t get started.
3. Turning Blogs into Infographics
For material that can be displayed graphically (such as statistics), making an infographic is an excellent method to present it in new and exciting ways. To make one, you might not even have to pay for it. You may construct an infographic on your own with content repurposing tools like Canva, Piktochart, and Venngage, which all feature drag-and-drop constructors and designs.
4. Bring Old Posts Up to Date and Publish Them Again
When you are going over old blog posts, you will come across some gems that haven’t aged nicely because of a few details that haven’t been updated. Even the most accurate posts from a few months ago may no longer be relevant today. If that is the case, you may want to consider creating a new article from the old one. The procedure of changing previous information in this way is not as challenging as it may sound. Yes, some information may be lost, but you may still use it if you make a few changes to it. When you post, you may include a short remark at the front or conclusion to inform readers of the article’s origins.
You should try as much as possible to make your material “alive.” As your understanding of reality improves, it means you will be adding new information to earlier postings. It is not about reusing as it is about giving old things new life with a fresh perspective. Like you, others may have first felt that a specific SEO technique was beneficial and effective. As a result, going back today with new information and a more sophisticated perspective may be helpful to others. Some newcomers to the debate may find it useful if they don’t know what was said in the initial post and the comments that followed it.
5. Consider Turning PowerPoint Presentations to Slide Decks
For your upcoming team meeting, you have created a beautiful PowerPoint presentation. Now that the presentation is done, you are bummed that all of your hard work on PowerPoint was for nothing. The lovely graphs! The stunning charts, at last! What a travesty of justice! Good news: with SlideShare, you can comfortably turn the great Templates into slide decks.
Upload your PowerPoint presentation to SlideShare and modify your slides for targeted consumers before embedding it on a web page. You have just created a new piece of content, and it didn’t take long at all. That’s not terrible at all! What’s even better, it is one of the best ways to repurpose content.
6. Utilize Your Own Private Data and Create Case Studies From It
Suppose you enjoy generating a bunch of content in the hopes of discovering valuable trends that may guide your decisions, evaluating that data has reuse value. There is much to be learned through a qualitative methodology (particularly for those who are less quantitatively inclined). Looking for a cause-and-effect relationship to help you comprehend why something transpired can be a fun and gratifying mental activity. It doesn’t matter whether you are doing it yourself or for someone else. If done well, a case study may earn you as much renown as a study. While case studies are less academically tricky, they are also more creatively challenging.
7. Make Use of a Blog As a Platform For Several Guest Posts
Building backlinks, increasing company awareness, and reaching a new audience are all possible benefits of guest writing. Why not use a current article on your site as a springboard to generate concepts and reuse material for your guest post?
For instance, you might have a blog article named “The Ultimate Approach to Developing Content Strategy,” This post will most likely involve segments on how to decide what kind of content to create, how to conduct a content audit, how to define key performance indicators (KPIs), how to generate a content calendar and how to advertise. You could turn each one of those pieces into a guest post for another blog. An excellent way to get a link back to your original article would be to use this strategy. If you want your content to be used elsewhere, you must first reformat it to be unique. For example, a guest post on “How to Create a Content Calendar” may include a checklist of things to consider while putting together a content calendar.
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Content creation does not happen in a matter of hours. It will help if you put in the effort, which may be a time-consuming procedure. While repurposing your old material is an option, it shouldn’t be seen as a replacement for coming up with fresh ideas and concepts. It is possible to create new material while revitalizing contemporary, high-quality pieces and supplying your audience with timely, relevant information with content marketing.
At Boostability, we provide different SEO solutions for small businesses by getting them to the first page of Google every five minutes. You could be next. Learn more today about growing your small business SEO services to their fullest potential.