digital marketing strategy
Does Website Traffic Affect SEO? Understanding the Modern Connection
Many businesses aspire to achieve high rankings on search engine results pages (SERPs). This often leads to a crucial question: Does website traffic directly influence an SEO strategy and ultimately, search rankings? While the…
12 Reasons Why You Should Invest in Digital Marketing
Customers are more online than ever, and marketing strategies should reflect that. Why should your business invest in digital marketing?
How to Craft an SEO Proposal that Wins More Clients
Does your SEO Proposal help you close the deal with prospective clients? 7 items to include in your proposals to help your business grow!
How A White Label Partnership Can Help Your Agency Succeed
Adding more services to your strategy is a great way to grow your business. Read on for how to find the right white label partnership!
9 Tips To Boost The Effectiveness Of Your Call-To-Action
Looking for ways to convert more of your website traffic? Check out these 9 tips to boost your call-to-action statement!
5 Tips to Help You Define Your Target Audience
This article was originally published July 2018 but was updated on August 18th, 2022. As a marketer, you may think traffic is the most important indicator that your strategy is working. Yes, traffic is important.…
Content Marketing Trends To Watch Out For In 2022
The digital marketing landscape has witnessed a variety of changes and new trends in the last couple of years. With the arrival of the pandemic and shutting down of markets and outdoor life in general,…
How to Create a Winning Marketing Strategy in 8 Steps
As a small business owner or marketing team member, your priority is to acquire new customers and scale your business. You have to find ways to get your brand, products, and services out there, in…
Email Marketing: Can It Help Your SEO Efforts?
Search Engine Optimization (SEO) is one of the most helpful techniques marketers use to gain exposure and, when done correctly, it can boost essential aspects of your marketing game. But how is that? As you…
Generating Higher Conversion Rates and More Sales Through Websites
Conversion rate optimization refers to the process of analyzing user behavior on your website and finding ways to improve the user experience to get users to take a particular action and improve your conversion rates.…
Protecting Your Site Against Bots
See if this situation sounds familiar. You’re going through your website analytics and see a spike in traffic one day. Great news! So you try to figure out the why so you can replicate it.…
How Interactive Content Can Boost Your SEO Strategy
The expectations for search engine optimization are consistently changing. Search engine crawlers observe the users’ behavior and value content based on users’ preferences. With so much content at their disposal, users are prioritizing authenticity and…
Small Business Marketing Tips for 2021
Surviving in the wildly competitive market of today’s global commerce is always particularly hard for small businesses and depends to a great extent on proper marketing strategies. Digital marketing, in particular. As the markets grow…
Creating an SEO Pitch Strategy
Creating an SEO pitch Strategy is not always an easy task to undertake. It takes lots of preparation, practice, and definition to create a successful SEO pitch strategy. SEO is an influential part of every…
The Best Way to Rank Your YouTube Videos on Google – A Checklist
With more than two billion active monthly users, YouTube is the second largest search engine in the world today. As a venue to promote your content, YouTube is an essential asset that can draw a…
Why User Intent is Important for SEO
Keyword in the title? Check. In an image alt text? Check. High-quality, relevant internal and external links included? Check and check. You’re certainly on top of your SEO, but there might be one thing you’re…
SEO Expectations Versus Reality
It’s hard to understate the value of SEO. It is a service, when done right, that can really help a business grow simply by helping more customers find it. And as simple as that description…
Silicon Slopes Tech Summit: The Marketing Team’s Take
Header image provided by Nasdaq. At the end of January, the marketing team here at Boostability had the opportunity to attend the 2020 Silicon Slopes Tech Summit in Utah. We were inspired by keynote speakers…
Privacy in 2020: How Your Marketing Strategy Needs To Change
In the digital world, there is little room for privacy. Several countries and just two U.S. states have since stepped forward with privacy laws they believe could provide the solution. These laws help restrain companies…
20 Digital Marketing Ideas for 2020
Over 80% of businesses use digital marketing as a main form of advertising and see positive results from it. Online marketing includes many different online promotion tactics. From SEO to social media marketing, the options…