Boostability FAQs

QUESTIONS ABOUT BOOSTABILITY

Getting started with your online marketing strategy

Here are some frequently asked questions about Boostability and the online marketing industry. Don’t see an answer to your question? Contact us here or give us a call at 1-800-261-1537

General FAQs

How long has Boostability been in business?

Boostability officially opened their doors in January 2009, establishing their home office among Silicon Slopes finest tech companies. Today, Boostability exists in over 8 countries, servicing over 26,000 accounts. To learn more about Boostability, please visit our Company History page.

Where can I see examples of work done by Boostability?

You can see examples of our work here on our case studies and testimonials page.

Does Boostability require a contract?

Yes. Whether you’re just starting out with online marketing or making a major change to your online marketing strategy, the results of your work don’t typically manifest until three months after your changes have been implemented. That’s why we require a minimum contract of six months. Six months with Boostability and you’ll not only see your webpages rise in search rank, you’ll be able to see a direct return on investment. To know more about Boostability’s terms and contracts, visit our legal page for our Terms & Conditions.

Does Boostability partner with direct competitors or competitors within the same region?

The short answer is, yes. Boostability, like any marketing, advertising, or media company, has a variety of clients, and sometimes our clients have similar products or services. We treat this the same way as TV treats advertisements. You might see a commercial for both Coke and Pepsi while watching the same channel, but both are fine with that because each is getting exposure to the audience they want to target. The same principle applies to your search engine optimization strategy. We can help similar companies achieve high search rankings for a variety of keywords that are specific to their unique offering. To learn more about how your company can rank for the same or similar keywords that your competitor ranks for, get started with a free consultation or give us a call at 1-800-261-1537.

Does Boostability guarantee SEO results?

No company can guarantee first page results as part of your search engine optimization strategy. If they tell you they can, they are being dishonest. Search engines like Google keep their search algorithms secret. Their search algorithm is their “secret sauce” that helps make the company successful. While some ranking factors are guess based on what information has been released and a measurement of web results over time, there are no step-by-step programs to achieve search engine success. That being said, it is possible to be very good at SEO and have a proven track record of successful SEO strategies that move clients to a more competitive location online. Boostability has a proven track record. See our case studies for examples of how we have helped other businesses like yours.

If you can’t guarantee search engine clicks, why not provide a PPC product?

Pay per click advertising, or PPC can provide results quickly and provide you with a high return on investment. However, not even a PPC campaign can guarantee you keyword-specific clicks. SEO is made up of organic listings. Organic listings are considered the natural search results displayed when you type in a search term. Organic listings are more trusted and receive more clicks than the average PPC campaign. While organic search takes time, the ROI and long term value of SEO is higher than just PPC. Organic listings receive 75% of the traffic from search engine results pages. Think about your own search habits. How often do you click on an advertisement before you click on a search engine results?

Who chooses the keywords being used for my website’s search engine optimization campaign? How are keywords chosen for my website?

The most competitive keywords for your products and budget are selected by an experienced SEO specialist. Keywords are researched and chosen using the best-known practices in the industry while factoring in what will give your business the best chance at success. This task is included as part of our full-service search engine optimization package.

What is included in the full-service search engine optimization package?

When you opt for a full-service SEO package, you’ll receive a custom search engine optimization strategy tailored specifically to your website and your companies search ranking goals. At Boostability, we offer a full-service website audit – analyzing your current use of keywords throughout your web copy and meta data. As part of your SEO package, we can implement site-wide changes to your keyword focus, meta titles, and meta descriptions in addition to updating or rewriting your web copy (onsite content). We don’t stop there! We help our small businesses promote themselves by including an offsite content strategy. Your offsite content includes links from articles we write and publish for you as well as relevant and reputable directory listings to help put your business on the map!

Why does my SEO strategy include optimization for only a few keywords?

We focus on the keywords that will bring you the most relevant traffic and value. Some keywords are not searched for very often and would be ineffective for marketing your business. In addition, when a website is optimized for its most relevant keywords search engines will associate your keywords with others keywords that are closely related.

Why does my website show up only in organic search results and not on local search results? How do I get listed on Google Maps or Apple Maps?

Search engines employ different algorithms for each category of search they provide. Local search is an algorithm that pulls from many different areas to determine a website’s specific location and keywords associated with your site. To boost your local search results, geo-specific search engine optimization strategies can be implemented. To get a head start on your local SEO, read more about how to get listed on Google Maps and Apple Maps by clicking here.

Will I have to make a lot of changes to my website?

Normally, no. Most of the time the changes to your current website will be minimal and based mostly on updating the written content of your website and not the design. It is important that your site is optimized for the right keywords. We offer very clear directions with what changes will be necessary.

Can Boostability help me with my website content or any change I need to make to my web copy, code, or meta data?

For your convenience, we also offer website editing services for your WordPress, Joomla, and Drupal sites. Want to start from scratch or create your website? That’s no problem either. Checkout our BoostSites product and choose a template to get started.

FAQs For Partners & Clients

Questions about your account

If you need assistance with your account, please contact Boostability Account Management directly at: 1-800-261-1537.

I am a customer, how do I check my website’s progress?

To logoin, click the Client Login link which is always located in the upper right corner of this page. Then, click on the Reporting tab. For additional help, contact our Account Management team.

How long will it take to see results for my website’s search ranking?

Typically, to rank for a local search term a safe estimate is between 3-6 months, depending on the amount of competition; however, there are no standard ways to predict or estimate how long it will take for a site to rank. There are many factors to consider when determining how long it will take for a site to rank, including budget, competition, and how SEO ready your site is.

How do I get in touch with my Client Success Team?

No matter the size of your business or the service level you select, Boostability is committed to your campaign’s success. Every account is cared for by a member of our dedicated Account Management team who is there to assist you personally, every step of the way. This means you will have access to an SEO expert – not a recording. Your SEO expert knows your history and needs. Our client success team will identify your target keywords, share optimization opportunities, answer your questions, make suggestions, and monitor your campaign’s progress. When you get started with Boostability, your client success team will reach out to you to schedule time for a Welcome Call and share with you his or her contact information. If you are unable to reach your client success team directly by phone or email, please contact us at 1-800-261-1537 and we will put you in touch with the client success team.

YOUR GENERAL ONLINE MARKETING QUESTIONS

Why do websites have a different search engine ranking on Google versus Bing?

Each search engine utilizes a different search algorithm which weighs some search criteria differently than others do. Because these algorithms are different, they will rank sites differently. Boostability’s SEO services include strategies that affect all major search engines, especially focusing on the search giant, Google. There might be some variation from engine to engine, but our tactics ensure that you are given the best shot to be visible in the most relevant places.

How does Search Engine Optimization work?

Search engines are designed to help people find exactly what they are looking for. Search engine optimization is a process that makes your website more easily found through search engines, by building links to your website and using strategic keywords that people are searching for. Search engines results are influenced by the number and quality of links pointing to a site; the more links there are to your site, the higher it ranks and the more visible it is to your customers. For businesses that want an online presence, building links to your website is crucial to its success.

For more detailed information, please visit our search engine optimization page here.

How do I know if I am getting good SEO?

There are a number of things to consider when deciding if you are getting good SEO. Rather than tell you what we think, we want to point you to what Google, the search industry leader, thinks is “good SEO.” Please visit the following Google’s Search Console here. If you do not have a Search Console account setup, visit our Google Training for a quick guide on How To Setup Your Google Webmaster Tools account.

How much does SEO cost?

SEO has one of the highest ROIs of any marketing option. Many SEO companies will not provide SEO for small businesses, as they are only interested in “big spend” clients. Boostability offers the affordable SEO solution for small businesses by keeping their small business budgets in mind. For more information on our services for your SEO needs, please see our product services page or contact us at 1-800-261-1537.

What will SEO do for me?

SEO can provide tremendous value to your business. SEO helps make your business and website more visible to your target consumer. This enables your website to get better traffic which usually translates into more sales and revenue.

Search Engine Optimization and Search Engine Optimization Questions

Social Media Marketing Questions

Mobile Web Design Questions

PPC Questions

Reporting & Analytics Questions