Why Link Building is Crucial to the SEO Process

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This article was originally published on September 21st, 2020, and was last updated February 2022. Did you know, link building is one of the most important factors crucial to the SEO process? When itโ€™s done right, a good link building campaign helps improve your contentโ€™s rankings and can build brand awareness. However, when itโ€™s done…

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Ecommerce SEO Mistakes That Hurt Your Website (And How to Fix Them)

In light of recent events, ecommerce has proven to be essential for consumers world-wide and the demand for online shopping has significantly increased. Itโ€™s predicted that total U.S. retail sales will increase 2.5% year-over-year in 2022 to $6.624 trillion and ecommerce sales will grow 16.1%. Ecommerce is a fast-paced and evolving industry with cutthroat competition.…

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November 2021 SEO Update

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As weโ€™re nearing the end of the year, November brought another series of updates and major announcements that caused significant changes within the industry. And it doesnโ€™t look like itโ€™s slowing down moving into December! This past month has seen two large updates and 5 major announcements coming straight from the source, Google. Keep reading…

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What are Googleโ€™s Search Quality Rater Guidelines?

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This article was originally published on May 21st, 2020. The article has been updated since. Googleโ€™s Search Quality Rater Guidelines most recent update was on October 19th, 2021. Itโ€™s no secret that Google owns the lionโ€™s share of search traffic on the internet. In fact, there are 5.6 billion Google searches every single day. That…

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How Does Social Media Help Your SEO? An In-Depth Guide

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Social media is a powerful tool for your business and marketing strategy. Although social media isnโ€™t a direct ranking factor, utilized correctly, it can help influence your SEO ranking and reach future customers quite effectively. Although social shares are not confirmed to have an effect on your SEO, social media can help drive traffic back…

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How to Prospect for New SEO Clients

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This article was first published on August 31st, 2020. It was last updated in August 2021. In our blog, weโ€™ve talked about how to pitch and sell SEO services to your customers, but before you make your pitch, you have to get your SEO clients. Taking it back even farther, you have to know how…

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