Posts Tagged ‘seo’
Can SEO Work for Franchises? Local SEO Challenges & Opportunities
Disclaimer: This article was originally published in 2019 and was recently updated in March 2022 to reflect the latest, accurate information. A sometimes overlooked part of the small business community are those businesses that are part of a bigger franchise. These businesses contribute to their local communities in a very valuable way. Franchise businesses are…
Read MoreWhy Link Building is Crucial to the SEO Process
This article was originally published on September 21st, 2020, and was last updated February 2022. Did you know, link building is one of the most important factors crucial to the SEO process? When it’s done right, a good link building campaign helps improve your content’s rankings and can build brand awareness. However, when it’s done…
Read MoreWhat You Need to Know About Ranking on Other Search Engines Besides Google
At the moment, you have a handful of search engines now that do what dozens did when the internet first rose to power. Google still holds a majority of all search traffic. But Amazon and Youtube are now considered search engines in their own right, catering just to video or products. Microsoft’s Bing has taken…
Read MoreEcommerce SEO Mistakes That Hurt Your Website (And How to Fix Them)
In light of recent events, ecommerce has proven to be essential for consumers world-wide and the demand for online shopping has significantly increased. It’s predicted that total U.S. retail sales will increase 2.5% year-over-year in 2022 to $6.624 trillion and ecommerce sales will grow 16.1%. Ecommerce is a fast-paced and evolving industry with cutthroat competition.…
Read MoreNovember 2021 SEO Update
As we’re nearing the end of the year, November brought another series of updates and major announcements that caused significant changes within the industry. And it doesn’t look like it’s slowing down moving into December! This past month has seen two large updates and 5 major announcements coming straight from the source, Google. Keep reading…
Read More2022 Digital Trends Report – Expert Predictions You Need to Succeed
After a year of changing consumer and business dynamics, 2022 is shaping up to be a unique year for marketers. In this article, we talk with CEOs, thought leaders, and industry experts about trends for marketing and business that they think will shape out 2022. Read through the list as you shape out your 2022…
Read MoreWhat are Google’s Search Quality Rater Guidelines?
This article was originally published on May 21st, 2020. The article has been updated since. Google’s Search Quality Rater Guidelines most recent update was on October 19th, 2021. It’s no secret that Google owns the lion’s share of search traffic on the internet. In fact, there are 5.6 billion Google searches every single day. That…
Read MoreGoogle Launches Continuous Scrolling for Mobile Search
Google made a major change to the mobile search experience, rolling out across the United States. Instead of having to click to page 2, Google has changed the mobile search to just continuously scroll and automatically load more results.
Read MoreSearch Sessions – How to Identify High-Converting SEO Keywords for your Website
This edition of Search Sessions talks about how to identify high-converting SEO keywords for your website with industry leader Semrush.
Read MoreHow Does Social Media Help Your SEO? An In-Depth Guide
Social media is a powerful tool for your business and marketing strategy. Although social media isn’t a direct ranking factor, utilized correctly, it can help influence your SEO ranking and reach future customers quite effectively. Although social shares are not confirmed to have an effect on your SEO, social media can help drive traffic back…
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