Is Googleโ€™s โ€˜MUMโ€™ Update Going to Change Voice Search?

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Google constantly updates their algorithm and pushes boundaries in new technology and innovation to better serve their users. In an announcement in May at Google I/O, their annual developer conference, they unveiled their newest development: โ€˜MUMโ€™, or Multitask Unified Model. MUM is expected to be a bigger push forward in the world of AI advancement…

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SEO Mythbusters: Donโ€™t Fall Trap to These Common SEO Myths

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Having spent over a decade in the SEO space, weโ€™ve seen a lot of changes as Google continues to innovate and make its algorithm more user-friendly. Ultimately thatโ€™s the goal of SEO, to improve your website in the eyes of Google so it shows up higher in the search results. However, after so many years…

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PR for SEO: How it Works and 8 Proven Ways to Get Coverage

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If you still think that PR and SEO are two separate activities that have to be operated by different teams, this blog post is meant to change your mind.ย  The modern digital world is not about the plain SEO sitting there in a vacuum. Instead, it has to go hand-in-hand with a good PR strategy.…

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SEO Web Design Tips for 2021

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Itโ€™s estimated that there are over 2 Billion websites on the internet today. That number might seem a little alarming. It sure did to me. It gives the feeling of โ€œhow can I even compete with that?โ€ But in reality, only around 400 million websites are active in 2021. That makes a little more sense,…

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Google Outlines How to Get Your Videos Ranking Online

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Video is one of the best ways to reach an audience today. People crave these bits of visual content as ways to learn, stay entertained, or get to know about a subject or business. Video marketing has been rapidly climbing in popularity over the past several years. And itโ€™s peaking even more in 2021 with…

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What Does It Take to Have an SEO Ready Website?

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Did you know that thereโ€™s approximately 1.2 billion websites out there on the internet? Yes, thatโ€™s billion with a B. And Iโ€™m not calling these individual web pages. Thatโ€™s an even higher number. Iโ€™m talking just a website with all its pages and data included. That is a lot of information. A lot of products…

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Protecting Your Site Against Bots

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See if this situation sounds familiar. Youโ€™re going through your website analytics and see a spike in traffic one day. Great news! So you try to figure out the why so you can replicate it. Did you post a new blog that day? Send an email? Maybe someone else linked back to your website? Then…

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What’s the Difference Between Local and National SEO?

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As we go further into the future, investing in SEO is more beneficial now for your business more than ever. Devoting efforts into organic SEO benefits any business by providing authority, reputation, and visibility to help attract new customers. Pursuing different SEO strategies will take time to grow organic traffic and produce the same goals.…

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What Qualifies as Duplicate Content?

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When writing content for your website, or for resources such as your blog, the goal is to produce evergreen content for your viewers. Depending on your industry, sometimes it can be hard to come up with new ideas for content. While itโ€™s okay to draw ideas from past posts, duplicating your content is never the…

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Ways to Boost Click-Through Rate (CTR) Using SERPs

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Rankings, it seems, have now become a great driving force for many SEOs, which sometimes divorces them from the idea that those rankings are worthless if they arenโ€™t in relation to a high click-through rate (CTR). What is the reason that your website does not have a lot of traffic? If the copy on your…

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