Posts Tagged ‘Google Analytics’
Google Analytics Updates and Why You Need It
In mid-October, Google released a series of updates. It minorly affected the search algorithm. But a lot more attention went to Google Analytics. They say it has “machine learning at its core”, and allows anyone with it installed on their site to better track data which provides better ways to make data-driven decisions. Why update…
Read MoreDoes Bounce Rate Affect My Ranking?
Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied that they use bounce rate in their ranking algorithms. But let’s back up a little. What is Bounce Rate? Bounce rate is the percentage of single-engagement visits to your site. It is a Google Analytic(GA)…
Read MoreWhy You Need to Take Your Analytics Game to the Next Level
What’s the biggest difference between online and offline marketing? There are a lot of potential answers to that question, but one of the biggest has to be analytics. Offline, you have very little data to go off of. You might know how many people watched a television program or have a sense for how many…
Read MoreThe Big Impact of Google for Small Business
Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in. Small businesses distinguish themselves even in larger cities, where competition is stiff. How so? They provide an escape from the often-formulaic experience of doing businesses with household names. Google then…
Read MoreBeginner’s Edition: 5 Powerful Metrics in Google Analytics That You Need To Know
The ability to comprehend the behaviors of customers when using a website is an indispensable step to enhance marketing strategies in the future. Fortunately, Google Analytics exist and can help a venture with that. In this article, we will tackle the top five best metrics in Google Analytics that every business needs to implement. …
Read MoreThe Benefits of Google Analytics
Have you ever wondered about how much traffic your site is getting? Or more importantly, where that traffic is coming from? Or most importantly of all where your conversions are coming from? If so, it is time for you to start using Google Analytics. Google Analytics is a free site tracking tool from Google. This tool…
Read MoreReturn on Investment (ROI) Reporting Made Accessible
Sure, this information is great, but we want you to have the latest! Read this more recent article: 6 Steps To Improve Your SEO Reports SEO is tricky business. You may be operating a firm and have a staff of highly qualified analysts working earnestly to service your customers’ needs. Internally, you’re able to monitor…
Read More