Google Analytics Updates and Why You Need It

Google Analytics Data Decisions

In mid-October, Google released a series of updates. It minorly affected the search algorithm. But a lot more attention went to Google Analytics. They say it has “machine learning at its core”, and allows anyone with it installed on their site to better track data which provides better ways to make data-driven decisions.  Why update…

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Does Bounce Rate Affect My Ranking?

Person on the computer with coffee

Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied that they use bounce rate in their ranking algorithms. But let’s back up a little. What is Bounce Rate? Bounce rate is the percentage of single-engagement visits to your site. It is a Google Analytic(GA)…

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The Big Impact of Google for Small Business

Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in. Small businesses distinguish themselves even in larger cities, where competition is stiff. How so? They provide an escape from the often-formulaic experience of doing businesses with household names. Google then…

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The Benefits of Google Analytics

The Benefits of Google Analytics

Have you ever wondered about how much traffic your site is getting? Or more importantly, where that traffic is coming from? Or most importantly of all where your conversions are coming from? If so, it is time for you to start using Google Analytics. Google Analytics is a free site tracking tool from Google. This tool…

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Return on Investment (ROI) Reporting Made Accessible

Sure, this information is great, but we want you to have the latest!  Read this more recent article: 6 Steps To Improve Your SEO Reports SEO is tricky business. You may be operating a firm and have a staff of highly qualified analysts working earnestly to service your customers’ needs. Internally, you’re able to monitor…

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