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Transitioning Successfully from Universal Analytics to GA4: A Comprehensive Guide
Google’s Universal Analytics is heading for retirement? This shift might seem daunting. It’s a strategic move by Google to offer a more robust and future-proof
Google Analytics 4 Pros and Cons (GA4)
Google Analytics 4 has launched and the deprecation deadline for Universal Analytics is fast approaching. Take a look at the list of pros and cons we’ve found here!
How to Interpret Google Analytics: Key Definitions for Beginners
Implemented Google Analytics but not sure where to start? Learn how to interpret Google Analytics outlined in 4 simple steps!
How to Diagnose Google Traffic Drops and Fix Issues
Website traffic is key for your business to grow your online presence, and build a solid customer base. As you monitor your traffic tracking platform
How to Set Up Google Search Console
This article was originally published on June 10th, 2021 but was updated on May 19th, 2022. Google Search Console is a valuable tool for SEOs
Google Sets Date for Google Analytics 4 Transition From Universal Analytics
Be sure to mark your calendars for the new Google Analytics 4 that will start processing on July 1st, 2023. Google announced on March 16th
Google Search Analytics API Updates
Google Search Console Performance reports help your business understand your website and know how it’s performing. Along with these reports, Google Analytics API can also
See Where Your Customers Drop Off With Google Analytics
This article was first published on March 28, 2016, and last updated in June 2021. Table of Contents How Do I Find Drop-Offs in Google
Google Analytics Updates and Why You Need It
In mid-October, Google released a series of updates. It minorly affected the search algorithm. But a lot more attention went to Google Analytics. They say
Does Bounce Rate Affect My Ranking?
Bounce rate is not a direct ranking factor in Google’s search algorithm. Time and time again Google has adamantly denied that they use bounce rate
Why You Need to Take Your Analytics Game to the Next Level
What’s the biggest difference between online and offline marketing? There are a lot of potential answers to that question, but one of the biggest has
The Big Impact of Google for Small Business
Small businesses have formed the roots of communities for centuries. They offer services in some towns considered too small for larger companies to invest in.
