Posts Tagged ‘Google Analytics’
Google Universal Analytics vs. Google Analytics 4
We’ll delve into the key differences between Universal Analytics and GA4. So, let’s dive right in!
Read MoreWill the Google Leak Change SEO? The Answer: Not Really
Recently, Rand Fishkin and Mike King separately reported on a documentation leak containing a large collection of internal API documents from Google. Google has since confirmed these documents to be real, but cautioned that we don’t have the full context and that SEO professionals and businesses should not try to make inaccurate assumptions from the…
Read MoreTransitioning Successfully from Universal Analytics to GA4: A Comprehensive Guide
Google’s Universal Analytics is heading for retirement? This shift might seem daunting. It’s a strategic move by Google to offer a more robust and future-proof analytics platform. In this article, you’ll find everything you need to understand this change, and how it impacts your data tracking strategy. So, let’s dive in and unpack the retirement…
Read MoreGoogle Analytics 4 Pros and Cons (GA4)
Google Analytics 4 has launched and the deprecation deadline for Universal Analytics is fast approaching. Take a look at the list of pros and cons we’ve found here!
Read MoreHow to Interpret Google Analytics: Key Definitions for Beginners
Implemented Google Analytics but not sure where to start? Learn how to interpret Google Analytics outlined in 4 simple steps!
Read MoreHow to Diagnose Google Traffic Drops and Fix Issues
Website traffic is key for your business to grow your online presence, and build a solid customer base. As you monitor your traffic tracking platform (like Google Analytics), you may come across steep drops in Google traffic. Some traffic drops are completely normal due to time of day/year, consumer trends, etc. In this article, we…
Read MoreHow to Set Up Google Search Console
This article was originally published on June 10th, 2021 but was updated on May 19th, 2022. Google Search Console is a valuable tool for SEOs and webmasters alike. It provides a great deal of data and information that can be used to further enhance your website’s positioning on search engine results pages (SERPs) and user…
Read MoreGoogle Sets Date for Google Analytics 4 Transition From Universal Analytics
Be sure to mark your calendars for the new Google Analytics 4 that will start processing on July 1st, 2023. Google announced on March 16th that they will begin sunsetting Universal Analytics moving into next year. What this means is that Google Analytics 4 will become the new cross-platform analytic solution instead of Universal Analytics.…
Read MoreGoogle Search Analytics API Updates
Google Search Console Performance reports help your business understand your website and know how it’s performing. Along with these reports, Google Analytics API can also play an important role in pulling data from different areas of Google. After many requests from the industry and its users, Google is finally providing expanded support, data, and capabilities…
Read MoreSee Where Your Customers Drop Off With Google Analytics
This article was first published on March 28, 2016, and last updated in June 2021. Table of Contents How Do I Find Drop-Offs in Google Analytics? What Does Bounce Rate Mean in Google Analytics? How Do I Find the Bounce Rate in Google Analytics? What is the Exit Rate in Google Analytics? How to Use…
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